Brad Feld

Tag: pre-order

I got an Apple ][ computer forty years ago. It cost $3,000 and changed the trajectory of my life.

Today, you can pre-order a Misty II for $1,599, which is 50% off MSRP. From my perspective, Misty is today’s home robot analogy to the personal computer from 40 years ago.

A video description is much better than a few paragraphs, so sit back and enjoy.

Misty spun off from Sphero a little under a year ago and started shipping Misty 1 four months ago. The company is making progress at a relentless pace and have been shipping a small number of Misty I’s to very early developers in controlled environments.

Misty II is a significant advance over Misty I as it designed for high-volume manufacturing, has more hardware extensibility (backpacks, arms, earpiece, trailer hitch), is self-charging, has more battery capacity, a three-degree neck joint, and lots more sensors (bump, capacitive touch, time of flight) It will also have software that is six months more advanced, and will be exactly the same software that runs on Misty I.

Misty II will be shipping in December 2018. We are doing a crowdfunding campaign because we are concentrating on launching a journey with a community of software developers, makers, and robot dreamers. We want you as part of our journey, and we think crowdfunding is the right approach to building the community from the very beginning.

In the same way that the Apple ][ helped create the personal computer software industry, I think Misty II can help create the personal robotics software industry. While the hardware is important, the magic – for me – of the Apple ][ was that I could tinker endlessly with the software. It was completely open, allowing me to do many different things while learning. I remember writing short programs in Basic, playing around with machine code in the Apple ][ monitor, poking and peeking a lot, eventually learning 6502 Assembly, and then writing more serious applications in UCSD Pascal. And, when I got a Microsoft Z-80 SoftCard, I learned z80 assembly language, CP/M, and got a headstart on MS-DOS.

I just pre-ordered my Misty II this morning. Join me and be part of the journey of creating the canonical home robot with me and the team at Misty Robotics.


Less than a year after releasing its first product, Nima announced its highly anticipated peanut sensor is now available for pre-order, adding an allergen to its connected food sensor platform. If you have a peanut allergy, Nima is a must have.

Pre-order before March 8 to get the product for $229 ($60 off the retail price). More here about the science behind the peanut sensor.

Nima launched on the market a year ago with the Nima gluten sensor, the first company on the market to create a connected food sensor for consumers. Nima has enabled thousands of gluten-avoiding folks to test food for gluten at restaurants and packaged foods. The device takes an eight-step lab process and shrinks it to a little device that fits in your pocket.

With Nima, you can test your own food but you can also see what thousands of others are testing through the Nima iOS mobile app. To date, more than one out of four foods that are labeled or indicated as gluten-free are testing positive for gluten by the Nima community.

Let Nima take the first bite so you can enjoy mealtime with peace of mind.


If you’ve been following our Glowforge investment you will be familiar with the pre-order campaign they are currently running. Halfway through (with 15 days to go) they are now at $7.8 million.

Glowforge pre-order 15 days in

Yesterday, Dan Shapiro and I did a video of me creating a Foundry Group coaster out of a piece of wood. It was done remotely – I did all the design work on my computer in Boulder, uploaded it to the Glowforge cloud, and printed it on a Glowforge in Seattle. As a bonus, you get to see a VC (me) struggle with Adobe Illustrator, which – while being ubiquitous – is one of those pieces of software that can only be described as “a beast.”

If you haven’t ordered a Glowforge yet, use my referral code to get 50% off + another $100 dollars off. Given my experience with Dan and team so far, I think this is going to be one of the amazing products of 2016.


Glowforge has started taking pre-orders with an expected ship date of the pre-orders of before the end of the year. It’s one of the most magical products I’ve ever been involved with. It’s in the “show, don’t tell” category, so spend three minutes of your life and see what you can do with it.

For the next 29 days, Glowforge 3D laser printers are available for 50% off the retail price. In addition, if you buy using my referral code, you get another $100 of the price.

There are many times when I love what I get to do. Watching a product like Glowforge come to life, and being involved as an investor, is one of them.


Pre-orders for the new book Startup CEO: A Field Guide to Scaling Up Your Business by Matt Blumberg, CEO of Return Path, are available now on Amazon. Matt, who writes the awesome blog Only Once (which stands for “you can only be a first time CEO once”) has put a herculean effort into writing an amazing book while running a very large company.

This is the latest book in the Startup Revolution series of books that include Startup Communities: Building an Entrepreneurial Ecosystem in Your CityStartup Life: Surviving and Thriving in a Relationship with an Entrepreneur, and Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist.

I’ve worked with Matt since 2001 when I joined Fred Wilson and Greg Sands on the board of Return Path. At the time I was an investor in a company called Veripost that was a direct competitor with Return Path. Fred was an investor in Return Path. Each company was about 20 people. The founders knew each other well and were in a brutal competition in a market that didn’t yet exist. They decided they wanted to join forces, Fred and I cut a deal over the phone in 5 minutes, and Greg Sands (at Sutter Hill at the time) led a financing round that set a price for the combined company.

Twelve years later Matt is still Return Path’s CEO. George Bilbrey, one of the Veripost founders, is the President. They are incredible partners and Matt is still a first time CEO, but now running a 400 person company that dominates its market.

The book is broken up into five parts:

  • Part I: Storytelling
  • Part II: Building the Company’s Human Capital
  • Part III: Execution
  • Part IV: Building and Leading a Board of Directors
  • Part V: Managing Yourself So You Can Manage Others

Matt  has the entire outline of Startup CEO up on his blog. As with all books in the Startup Revolution series, it combines practical experience with advice with stories with commentary from other experts.

I think Startup CEO is going to be a must read for any CEO. Do Matt a solid and go pre-order it today.