Brad Feld

Tag: techstars

The second element of the Techstars Mentor Manifesto is Expect nothing in return (you’ll be delighted with what you do get back). It’s extraordinarily simple while being profoundly hard.

It’s simple because it’s easy to say “I’m doing this without any expectations.” That felt good, right? You are going to be a good mentor, helping another up and coming entrepreneur, and it’ll be good karma. It’s good marketing – who doesn’t like people to say things about him like “Joe is such a good guy – he helped me without expecting anything back.”  Simple, right?

It’s profoundly hard because this just isn’t human nature, especially in a business context. We live in a transactional world, constantly deciding where to invest our time to get the best ROI – there’s even a phrase for that which is “return on invested time.”  We worry about things like reputational effects, being cautious of spending too much time with low impact activities or unknown people, while being drawn to the spotlight and well-known people, even if the activities are hollow and lack substance or value. We feel overwhelmed with the base level of work we have and struggle to justify spending time on activities with an unknown impact on what is directly in front of us. We prioritize how we spend our time, gravitating towards things where we can see the payoff.

I have two constructs I use that have broken this cycle for me which are at the core at being an awesome mentor: Give Before You Get and Random Days.

Give Before You Get is a cousin to a concept many of us are familiar with called “pay it forward.” With pay it forward, someone once did something for you to help you with your life or your career and you are now helping someone else out to “pay it forward” as compensation for this previous support. While nice, it’s still a transaction concept, which is where give before you get differs. In give before you get, you enter into a relationship without defining anything transactional – you “give” in whatever form is appropriate, but you have no idea what you are going to “get” back. Now, this isn’t altruism – you will get something back – you just don’t know when, from who, in what currency, or in what magnitude. You enter into the relationship non-transactionally and are willing to continue giving without a defined transactional return.

This is at the core of my Startup Communities thesis. To truly activate a startup community you have to get everyone in the startup community putting energy into the community, essentially giving before they get. If you create this culture, magical things happen very quickly as an enormous amount of kinetic energy goes into the startup community, generating rapid activity, results, and powerful second order effects.

In the construct of give before you get, it’s important to remember this isn’t altruism, which is why I’m repeating that notion. You will get something back, you just don’t have any expectations around what it will be. That’s unnatural for humans, and is the fundamental difference between a mentor and and an advisor. An advisor says “I’ll help you if you give me a $3,000 / month retainer and 1% of your company.” A mentor says simply, “How can I help?”

Random Days is one way to practice being a great mentor and giving before you get. I started doing random days in 2005 after a long history of random 15 minute meetings – something I’ve always done, but at some point realized I couldn’t effectively squeeze them into the normal flow of my day anymore. So I started setting aside about a day a month to do a dozen or so random 15 minute meetings. Some magical things, including Techstars, have come from Random Days. The trick to an amazing random day experience is to meet with anyone (zero filter) and let the 15 minutes be entirely about them and their agenda. I typically start each meeting with “Hi, I’m Brad Feld, the next 15 minutes are about whatever you want to talk about.” That establishes that I have no expectations and I’m fully available and present for the person I’m meeting with.

In a busy world with constant performance pressure and expectations around outcomes, the concept of give before you get and the idea of having a periodic random day may seem ridiculous. If you are thinking “that sounds nice and utopian, but I don’t have time for that” or “yeah Brad, whatever, but you are in a different position in life than I am”, I challenge you to rethink your position. I’ve been doing this since my first company in my early 20s. I’ve built the notion of give before you get into the core of my value system. I’ve allowed myself to continually be open to randomness and many of the incredible things I’ve gotten to be involved in have come from one of these random interactions. Most importantly, I continually am amazed by what comes back to me, over and over again, from people I’ve put energy, time, and resources into without any expectation of a return. The payoff, financial and non-financial, has been profound for me.

So try it. Don’t shift to a 100% give before you get mentality, but allocate 10% of your time to it. Find ways to give before you get. And if you are a mentor for an accelerator, a younger person, a peer, or someone in your organization, make sure you internalize the idea of giving before you get and expecting nothing in return. You’ll be delighted with what you do get back.


Since today is the first day of the new Techstars Boulder program, I figured that it’s time to get rolling Deconstructing The Techstars Mentor Manifesto.

My goal with this series of posts is not to get the detail right, but to flesh things out and get your feedback. So please comment on anything and challenge everything to help me get it better.

First up (of the 18 items) is “Be Socratic.”

If you think “be socratic” means “ask questions”, you are partially correct. When David Cohen was crafting the mentor manifesto, it was obvious to start with “be socratic” since such a key part of the Techstars mentor process is to ask questions. But it’s not just the act of asking questions, it’s how you ask questions, what you try to accomplish with the questions, and what your responses to the answers are.

The “how” is important. As a mentor, it’s easy to establish a 1-up / 1-down relationship with the entrepreneurs you are talking to. In most cases, you start that way, especially with first time entrepreneurs. However, your goal should be to create a peer relationship, where the mentee learns from the mentor and the mentor learns from the mentee. As a result, tone matters. A lot.

The cliche “there are no stupid questions” applies. Body language matters. If you – as the mentor – don’t understand something, ask a question. You don’t have to show the mentee that you are smarter than her. You don’t have to establish your credibility – you already have it.

While one of your goals with these questions is to learn more about the company and the problem you are exploring, recognize that if your engagement with the mentee is a one-way Q&A session with no clear goal, your mentee will only be getting part of the value out of the experience. Use your questions to guide the discussion, presumably toward testing hypotheses you might be developing in real time. Be explicit about these hypotheses as you are testing them and try to show your thought process through the questioning. This can be subtle, where you just guide things along, or it can be explicit, where you state your hypothesis and then start asking questions.

Your goal should not be to come up with the answer and state it, but rather to help the mentee reach the answer or a set of new hypotheses she can test. This is a collaborative process, especially if you are trying to develop a peer relationship. It won’t happen comfortably in your first interaction, but after a lot of time together you’ll find you are learning from each other during the process and reaching a better set of answers, or at least new hypotheses to test.

In the same way that how you ask the question matters, how you respond to the answers matters just as much. The corollary to “there are no stupid questions” is “there are no stupid answers” and it’s just as important to realize that. For most people, answering questions in real time, especially when you are getting them from lots of different directions (as in multiple mentors over a short period of time) can be intimidating. When a person hasn’t thought deeply about the answer to a question, or hears a new question for the first time, the answer often doesn’t really address the question.

When this happens, just ask “Why?” If you’ve never heard of 5 Whys it’s one of the most brilliant things I ever learned about getting to the root cause of any issue. The example in Wikipedia is wonderful, since it reminds me of Zen and the Art of Motorcycle Maintenance.

The vehicle will not start. (the problem)
Why? – The battery is dead. (first why)
Why? – The alternator is not functioning. (second why)
Why? – The alternator belt has broken. (third why)
Why? – The alternator belt was well beyond its useful service life and not replaced. (fourth why)
Why? – The vehicle was not maintained according to the recommended service schedule. (fifth why, a root cause)

What matters here is the root cause. And that’s what you are trying to get to with your questions. So don’t dismiss the first answer – keep digging. And use the third answer to set up a few hypotheses because at this point you are actually getting into the meat of the discussion.

The goal is not to end up with the definitive answer to the questions. Rather, you are trying to use the questions to set up a new set of hypotheses to go test. You are at the beginning of a long arc of inquisition – use being socratic as a continuous process to try to find answers.


Last night we had the Techstars Boulder Mentor Kickoff dinner. It’s an annual tradition at Techstars – we have a dinner for all mentors before we start the program. It’s a meet and greet for all mentors in the upcoming program, a great way to reconnect with friends, an intro to the companies in the upcoming program, and a reminder (and celebration) of the role of a mentor in Techstars.

Nicole Glaros, the Techstars Boulder managing director, held a great kickoff event at the Bohemian Biergarten. I ate too much Spätzle (man – that stuff has a lot of calories in it) but otherwise had an awesome time. I was especially gratified to see a number of new mentors for this year’s program. One of our goals with Techstars is to continuously expand the network, and bringing in and engaging new mentors in each program is a key part of that.

Given the new mentors, Nicole spent a few minutes going through the Techstars Mentor Manifesto. It reminded me of the importance of clearly defining what a mentor is and how a mentor can optimally interact with a startup, especially a very early stage one or one consisting of first time entrepreneurs.

Over the next six weeks I’m going to write 18 posts – going much deeper on each of the 18 items on the mentor manifesto. When we started Techstars, the word “mentor” was rarely used, typically referred to a single “mentor” that person had, and often connoted a very one-up / one-down type of “guidance relationship.” For those of you in legal or investment banking professions, the equivalent word was often “rabbi” – it was someone who looked after you, covered your ass, gave you advice, and helped you on your career.

We meant “mentor” in a different way. We’ve learned an enormous amount about what does and doesn’t work. What’s helpful or harmful. And how a mentor can get the most out of their side of the relationship. Today, it’s trendy to be a “mentor” especially to a startup. Unlike before, when mentor meant something very precise and narrow, it now is referred to a wide range of relationships and interactions.

Hopefully the next 18 posts, and the Techstars Mentor Manifesto, will help make the definition of mentors and the implementation of mentorship, at least in the context of high growth startups, precise in a new and ever more powerful way.


I got asked today for a picture of the four founders of Techstars together (me, David Cohen, David Brown, and Jared Polis.) I did a search and came up with a few, but also stumbled upon this beauty. This is the original promotion video for the first Techstars program, filmed at the end of 2006 and apparently uploaded to Youtube on January 14, 2007.

Following are my comments on the video.

  • Look how young David Cohen looks.
  • Notice all the excellent red and white fonts.
  • Danny Newman needs a haircut.
  • Jared Polis wasn’t yet a congressman.
  • Our Donkey Kong machine worked.
  • Foundry Group wasn’t yet started.
  • Our office (and the film) was done in our old office in Superior.
  • I hadn’t started wearing Robert Graham shirts yet.
  • My Treadputer v1.0 was up and running.
  • David Brown looks exactly like he does today.
  • We didn’t have the .com domain yet.

It used to be hard to find historical artifacts like this. They lived in an attic or a basement and were covered by dust. The web is just amazing.


Tomorrow, I’m trying out Pubble’s product – a Q&A widget that leverages the standard social media platforms (Twitter, Facebook, etc.) but lives where ever you want it to live.

I’ll be answering questions live tomorrow (4/24) at 1:00pm MT. Tweet with #askbfeld to ask me a question.

Check it out below.


In the #GiveFirst spirit, Techstars supports those who have served our country by hosting Patriot Boot Camp. PBC is an intense three-day program that educates and mentors active service members, Veterans and their spouses to innovate, build technology companies, and create jobs. Essentially, they get a mini Techstars experience.

The next PBC will be held at the Goldman Sachs headquarters in New York City from May 16th to 18th. You can learn more about the program at their website or check out this video from last year’s event.

Patriot Boot Camp alumni are building great business. A couple great examples are Dave Cass and Dave Parker with Uvize (accepted into the Kaplan EdTech Accelerator, powered by Techstars and recently funded by FG Angels), and Gregory Coleman with Nexercise (accepted to the Techstars Chicago).

Do you know a Veteran, active service member, or military spouse who could benefit from a miniature Techstars experience? Please encourage them to apply here. The deadline to apply is April 4th, 2014, tonight, at midnight Eastern time.


If you are interested in learning about Venture Deals, my partner Jason Mendelson and I created a course with the Kauffman Fellows Academy on NovoEd which is running for the first time from 3/31/14 – 5/19/14. The course will demystify venture capital deals and startup financings and give both first-time and experienced entrepreneurs a definitive guide to secure funding.  Both Jason and I will be participating in the course. If you want to sign up for the course, use the discount code of “ventureds” to get 20% off the price.

Mid-day yesterday I did a 30 minute fly by for the new Techstars NY class. Alex Iskold, the new Techstars New York Managing Director asked me to talk about “Top Mistakes Entrepreneurs Make.” It morphed into a fun 30 minute rant about a bunch of things that I thought Techstars founders should make sure they pay attention to during the program, and in life in general.

Reflecting on the talk, the most important thing I said was “Do One Thing For Yourself Every Day.” It can be 5 minutes, 30 minutes, or an hour. If you like chocolate ice cream, find an ice cream place and go get a scoop every day. If you do yoga, do it every day. If you like to go to the gym, go to the gym. If you are a reader, spend 30 minutes a day with a book. If you are a BSG fan, start at the beginning and watch all four seasons one episode per day (they each last about 45 minutes.) But be selfish and do one thing for yourself each day during the program.

Afterwards, Alex sent me an graphic that one of the founders at Hullabalu did. I thought it was awesome and captured some of the highlights, including “don’t believe your own bullshit”, something a lot of people are forgetting right now. And I described my favorite long distance relationship trick – the magic post card a day maneuver.


I’ve loved being involved in Orbotix from the very beginning. I got to know Adam and Ian, the founders, even before they got into Techstars. Their original company name was GearBox and they probably wouldn’t haven’t gotten into Techstars except that both Nicole Glaros and I said “we love these guys – fuck it – let’s try a hardware company this time.”

Paul Berberian, one of Adam and Ian’s lead mentors during Techstars joined them as the third co-founder before demo day and we led the seed round shortly after. Orbotix is now 40 people, with hundreds of thousands of Sphero’s out in the wild and being played with, and a new product (currently codenamed 2B) coming out this fall.

The company is on the forefront of a new category I like to call “connected play.” It’s not a static toy, like kids have been playing with since the beginning of time. It’s not a game on a pane of glass like an iPhone or iPad. It’s a dynamic toy that you can play with online, via  your pane of glass, or in the real world, with friends, connected together online. And it gets upgraded continually, with new software and new games.

I’ve talked in the past about how I love origin stories. I bet you didn’t know that before there was Sphero, Adam and Ian made an iPhone-based garage door opener well before that was cool and trendy. Enjoy the three minute origin story of Orbotix.

Orbotix: Creating the Future of Play from Sphero on Vimeo.


FG PressEvery year or so my partners and I at Foundry Group create a new company, or start a new project, that we believe had the potential to change the way something works in our world, while simultaneously helping the entrepreneurs we work with, and the entrepreneurs we aspire to work with.

For example, in 2006, we co-founded Techstars. At the time David Cohen, the co-founder and CEO, was unhappy with how angel investing worked. He was dissatisfied with his experience and had a hypothesis around helping a group of companies get going, surrounding them with active mentors, and accelerating their early growth. The Techstars Boulder 2007 program was an experiment – we had no idea if it would work. Looking back seven years later, I’m immensely proud and satisfied with the impact Techstars has had on the world of entrepreneurship, especially at the early stages of company creation, and look forward to our goal over the next seven years of building the most powerful and connected early stage startup network in the world.

Our 2014 project is FG Press.

I wrote my first book, Do More Faster, with David Cohen in 2010. We worked with our publisher Wiley, who took a chance on us. I had absolutely no idea what I was doing and it was really fucking hard. I remember sitting at my kitchen table in Homer, Alaska in July 2010 at 2am almost crying with frustration. I was just grinding through the last bit of it and the tedium of the process was overwhelming. I kept thinking “there has to be a better way” even back then, but there was something magical about holding the book in my hands in October 2010 when it came out.

In 2011, when my partner Jason Mendelson and I wrote my second back, Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist, I had figured out the writing drill, but I was still baffled by the publishing process. It was painful and tedious, and there were many steps along the way that made no sense. But I kept writing and learning.

In 2012 I thought hard about self-publishing everything I did going forward, but I didn’t feel like I completely grokked the publishing business yet. Venture Deals was a very successful book and Wiley increased their focus and attention on me. I had an expectation that somehow things would be different, better, more impactful, and more aligned, especially around process, promotion, and economics. So I decided to do four more books, which make up the Startup Revolution series, including the most recent one  – Startup Boards: Getting the Most Out of Your Board of Directors (the third in the series) – which just came out. Along the way, my long time friend Matt Blumberg (CEO of Return Path) decided to write a book so we added it on to the Startup Revolution series, resulting in Startup CEO: A Field Guide To Scaling Up Your Business.

There’s a lot more history, which I’ll cover in later posts, but all of this led to a place in fall of 2013 where my partners and I at Foundry Group started having a discussion about doing something different around the book publishing industry. We all are extensive readers and believe the long-form book is something that is very valuable, especially ones like Venture Deals that we believe will have at least a 20 year relevance, assuming we continue to update it. We also think it should be easier for more people to write and produce high quality, useful long-form books. While we think the entire process and engagement model is completely broken, that leads us to the punchline of the thing that is really wrong.

The relationship between the reader and the author has an immense amount of friction in it. And that friction comes from the publisher. It’s not just that the economics are wrong (why should the economic split between publisher and author be – on average – 85% to the publisher and 15% to the author?) but that the publisher sits in between the author and the reader. Sure – industrious writers can build direct relationships with their readers around their publisher – which is what happens today, but that’s silly. Shouldn’t the publisher be in the business of helping facilitate these relationships in addition to theoretically curating and producing the content?

We spent a morning together one day talking about this stuff. We came up with a very long list of issues, like the ones above, and then put the key question on the table: “What should we do about this.” My response was “let’s start our own publishing company.” Hence FG Press.

As with all new ideas, we started looking for patterns in things in the world that we liked. If you are familiar with McSweeney’s, O’Reilly, or Granta, then you understand where our brains were going and some of the companies that inspire us. Ultimately, we realized that the optimal model for what we were doing was Techstars, specifically the Techstars of 2006.

If you are a fan of analogies, Techstars is to “angel investing before Techstars” as FG Press is to “traditional publishing.” We are running an experiment in the first year. The experiment involves anyone who wants to participate. We expect to learn a lot and iterate very rapidly on what we are doing. And we plan to share out ideas widely, as a way of open-sourcing our learning, engaging with other people working on similar problems, while taking an author and reader-centric point of view, in the same way that Techstars took an entrepreneur and mentor-centric point of view.

Like Techstars, this is a new entity. It has a full time co-founder/CEO (Dane McDonald), just like Techstars was co-founded and run by David Cohen. It’s a self-funded entity, just like Techstars was for the first two years. Our goal is that it’s deeply complementary and integrated into everything we do and our point of view about the world of entrepreneurship, as Techstars is.

Will make mistakes. We’ll learn a lot. We’ll have fun. We hope you’ll come along for the journey with us. If you want to get a feel for one of the characters from our first book, just follow Mara Winkel on Twitter. And we’ll take Bitcoin, once we get the damn software working right.