Brad Feld

Tag: venture

I recently met Renata George through a referral from Katie Rae (MIT Engine CEO, previously Techstars Boston MD). Renata told me about a book she was working on called Women Who Venture and asked me if I’d write the foreword.

I was honored to be asked to do this. The foreword I wrote follows. The book is out and available now in hardcover and on the Kindle.

As an avid writer and reader, I feel that a book is a unique medium that serves a different purpose than the other written media that we consume regularly. A book can display a variety of perspectives at once, providing enough details on the subjects it explores, while giving us space to contemplate.

When Renata George told me she was going to write a book about Women Who Venture, featuring around a hundred female investors of different generations, I immediately said I’d be supportive. Renata told me that she wanted to do in-depth individual interviews, to both learn and explain the true state of affairs in the venture capital, while celebrating women who best reflect this industry.

The existing bias in the venture capital industry is multidimensional and implicates career challenges not only for women, but also for other underrepresented groups. Many of the investors interviewed for this book, offer advice and solutions to address this issue. Their ideas are bold, opinions are candid, and the narrative sometimes goes against what we are used to reading in popular media.

Having unconventional perspectives to consider is helpful in understanding what true diversity looks like. By being exposed to it, we can identify particular actions that each of us, male or female, can take to generate positive change. It’s the critical mass of all the tiny changes that we can each make daily, that will eventually change the perception, and reality, of diversity in venture capital.  

This book is an essential read for aspiring female venture investors who want to be inspired by the life stories of women who made it all the way to the top in venture capital. It is also a valuable resource for male investors interested in increasing diversity. Institutional investors can benefit from learning more about their investees, as well as find new general partners to consider investing in. Finally, entrepreneurs can benefit from the book by learning how the investors featured in it make investment decisions.

Fixing the diversity problem in venture capital will take a long time and require a continuous and steady pace of activities and changes. With Women Who Venture, Renata is helping us all along that journey.


FSA (Feld Service Announcement) – my version of a “public service announcement”: Moz is on the hunt for a VP of UX and Design. This role is one of our most crucial hires this year. The ideal candidate will come to us with experience and examples to show of very complex, technical projects that s/he made simple and fun. I would love for you to share this job description with your network or if you have anyone in mind I would love for you to send them our way.

Yeah, it’s been kind of busy the last week. Congrats to my friends at Gnip on becoming part of the Twitter flock. I have a great origin story about the founding of Gnip and the first few years for some point in the future. But for now, I’m just going to say to everyone involved “y’all are awesome.”

Last week Manu Kumar had a spectacular post titled The New Venture Landscape. While it’s bay area centric, I especially agree with the punch line:

Pre-Seed is the new Seed. (~$500K used for building team and initial product/prototype)
Seed is the new Series A. (~$2M used get for building product, establishing product-market fit and early revenue)
Series A is the new Series B. (~6M-$15M used to scale customer acquisition and revenue)
Series B is the new Series C.
Series C/D is the new Mezzanine

Today at 5pm I’m doing a fireside chat with Eliot Peper, the author of Uncommon Stock, the first book published by FG Press. Join us for some virtual fun and a discussion about fiction, books, and startups.

And – if you miss that, Eliot is doing another event on Friday at 5pm at Spark Boulder.