Brad Feld

Tag: wayne calloway

Next week, I’m spending some time in Boston with my uncle Charlie Feld talking about his newest book, The Calloway Way: Results & Integrity.

Alongside some private events with EMC, MIT, HBS, and the N2 Conference, we’re doing a few public events which I would like to invite you to. On Tuesday night (10/28) we’ll be at Techstars Boston and on Wednesday night (10/29) we’ll be at Yesware.

10/28 – RSVP for the Techstars Boston event

10/29 – RSVP for the Yesware event

Charlie and I will be onstage talking about the importance of results and integrity – me from an entrepreneurial perspective and Charlie from his perspective as one of the most accomplished Fortune 1000 CIOs in the world. It’s a dynamic that isn’t often combined and I’m looking forward to exploring the similarities and differences with someone I consider one of my closest mentors and friends (as well as my uncle.)

A big thanks to Techstars Boston (with Foley Hoag) and Yesware for picking up copies of the book for all who attend each event. The book isn’t due to be released until mid-November but book tour has some early release copies of the book which is super fun.

If you’re not in Boston or can’t make it out to the events, here’s a brief overview to whet your leadership literature appetite.

The book is a perspective on leadership disguised as a biography of Wayne Calloway and his time at PepsiCo. Calloway served as an executive at Frito-Lay and PepsiCo for over twenty years and managed to put up some serious numbers. Year-on-year double digit growth for over 20 years which translates to doubling revenue and profit four times over that time frame. The numbers are amazing but the book is about both the leadership vision and nitty-gritty tactics that led to these results. A plus is that the book reads like an oral history of PepsiCo during that time due to the interview based format of the book. A second plus is that this book is the fifth title from FG Press, the publishing house that I co-founded with my Foundry Group partners.

You can pre-order The Calloway Way here.