Focus on Outcomes, Not Organization

I had a great breakfast meeting at the Cambridge Marriott with Michael Schrage , a research fellow at MIT yesterday morning. We had never met before and I loved the conversation – his brain was bubbling with ideas that are relevant to many of the things I’m interested in, he challenged some of my thinking, and we had a deep and awesome conversation about open source hardware, makers, and MakerBot . ...

January 14, 2012 · 3 min · Brad Feld

Implementing Social Media's Secret Weapon

Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email . I completely agree that email is the key communications channel for social media and have written about this before in posts like 100% Click Through Rate , Email – The Original Social Graph and Email Is Still The Best Login . I’ve been investing in email related stuff for over 15 years going back to Email Publishing, my very first Boulder-based investment which I believe was the very first email service provider (ESP) and was acquired by MessageMedia which was then bought by Doubleclick. Fred and I are both investors in Return Path which he calls out in his post as the category creator and market leader in email deliverability. I love Return Path as a company and am incredibly proud of what they’ve done as a business. ...

May 14, 2011 · 3 min · Brad Feld

Best Practices: Annual CEO Expense Audit

I’ve started a new category on my blog called “Best Practices.” These are going to be posts inspired by my experiences with various companies that I feel are above and beyond the normal activities you’d expect. The first one comes from Matt Blumberg , the CEO of Return Path . Earlier this week the board received an email from him that included the following: “Although [our CFO] approves my expenses in our accounting system, inspired by Mark Hurd, I decided it would be a good idea to add a level of transparency to you in terms of my expenses. ...

March 12, 2011 · 2 min · Brad Feld

Managing Priorities

I’m at the end of day three of another very intense, but enjoyable and satisfying week. I’ve been in Seattle the past two days and am headed to LA for the next two days before finally making it home after being on the road for the past two weeks. As I was getting ready to go to bed in order to wake up in time to make my 6:40am flight, I was rolling my one remaining priority for the week around in my head. I was thinking to myself, “two down, one to go.” And I realized I have been using a construct of “three priorities a week max” for a long time. ...

February 9, 2011 · 3 min · Brad Feld

Shifting to Twitter for Deal Evaluation

Over the past year the amount of emails I receive on a daily basis from entrepreneurs has reached a point where I can’t deal with it any more. My partners at Foundry Group feel the same and as a result we’ve moved to twitter to deal evaluation . If you are interested in talking to me about a potential investment, please just tweet it. Limit yourself to 140 characters – that’s more than enough to describe what you are doing. Optimally, you’d DM me, although I realize that I have to follow you for this, so just use @bfeld in your tweet and I’ll see it. And please – don’t sent me multiple tweets – that kind of defeats the purpose.

April 1, 2010 · 1 min · Brad Feld

Email Is Still The Best Login

After downloading Skype 4.2, I realized that I could now invite all of my Facebook friends who had Skype accounts to my Skype contact list. So I did. Unfortunately the Skype UI for this sucks so I had to go through about 1,000 entries a screen of five at a time unchecking the Facebook friends I didn’t want on Skype. I ended up inviting about 280 – fortunately I was on a conference call for the thirty minutes it took me to grind through this. ...

March 30, 2010 · 3 min · Brad Feld

100% Click Through Rate

I was thinking about how to drive CTR’s up via different mechanisms this morning when this email arrived in my inbox. I remembered talking about high CTR email response rates with Dave McClure and Shervin Pishevar when we were in DC on our Startup Visa trip at the beginning of March. I’d forgotten about this conversation until this email showed up while I was thinking about this. Of course, I clicked to see where Dave had tagged me (it was on a Huffington Post article about innovation .) ...

March 30, 2010 · 1 min · Brad Feld

What Seems Like A Fundamental Flaw in Microsoft Outlook Social Connector

I’ve been obsessed with the notion of email as the ultimate social network for a while. I wrote a post in 2007 titled Social Networks In Obvious Places that catalyzed me to thing harder about this as an investor. I eventually decided that the email address is the ultimate reference id for one’s current online identity and that it was ludicrous to ignore this notion. This ultimately led to my investment in Gist in 2009. ...

February 17, 2010 · 5 min · Brad Feld

Email – The Original Social Graph

I’ve been an Internet email user since early 1984 when I got my first Project Athena account as an undergraduate at MIT. Notwithstanding all the “email is dead” messages over the years, I continue to use email as my primary online communication mechanism. There are an enormous number of things that frustrate me about email, most notably the lack of fundamental innovation in email clients and servers. That said, as a messaging tool – it still dominates for me. ...

June 16, 2009 · 3 min · Brad Feld

Mailing List Spam

The amount of mailing list spam I’ve been getting has been steadily increasing with a huge jump in the last few months. I was perplexed by it – this isn’t real spam (they are all opt-in mailing lists – many of which I recognize the associated organization.) However, I hadn’t opted-in to any of the lists! Some were political lists, some were technology lists, and some were random things. As the election got closer, the political ones increased. Today, as I was hitting delete over and over again I realized that I must have been on a seed list that got passed around between organizations. This is a pretty typical spam thing and gets 99.999% blocked by Postini (my anti-spam system), but until recently I hadn’t connected the dots on it from legitimate opt-in emails since I actually want to get the emails I’ve opted in to. ...

November 6, 2008 · 2 min · Brad Feld