This morning’s launch of Maps for Unity brings the full stack of location tools to the world’s most popular game development platform and shows that location and maps are the new building blocks for AR and VR games. We think the maps look amazing and are insanely fast. Bringing location and maps to game developers is a big deal. Pokemon Go had maps because Niantic, the game’s creators, started as part of Google and the company is run by John Hankey — the former CEO of Google Maps. The maps in Pokemon Go were customized because John secured special access to Google’s proprietary datasets. No one else could have maps like that, until now.

In March, YPO and Techstars launched a partnership to support high-growth entrepreneurship and innovation. As a kickoff to that, Techstars co-sponsored YPO Innovation Week. I did a one hour interview with Kate Rogers from CNBC last Friday. It was a fun interview for me and I felt like we covered a lot of good stuff. Steve Case kicked off YPO Innovation Week with an interview, also with Kate Rogers. I listened to it in advance of my interview and thought it was extremely well done.

Amazingly, I still haven’t conditioned myself to turn my phone horizontally when I take a video. I feel old. I’m sitting in my condo downtown, drinking coffee, listening to Soundgarden, and contemplating the dissonance of so many things. I just got off a Facetime saying good morning to Amy and talking to Brooks and Cooper. Both Chris Cornell and Roger Ailes died in the past 24 hours and I saw both alerts within 15 minutes of each other this morning.

There’s a tenuous balance between telling someone what to do and giving advice. It’s especially difficult as a mentor, especially if you’ve previously been a CEO and are used to being “the decider.” As a mentor, you aren’t the decider. The CEO you are mentoring is the decider. This dynamic is also true for many board / CEO relationships, where the board wants the CEO to make the ultimate decision. As I’ve often said, my goal as a VC is only to make one decision about a company – whether or not I support the CEO. If I do, I work for the CEO. If I don’t, it’s my job to do something about the CEO.

I’ve written this post in the style Geraldine used in her book. As you read this, assume that I’ve failed miserably at it and Geraldine is 1000x funnier and more clever than I am. I had a weekend of books. Amy’s cold drifted over into my part of the world so I slept a lot, ran a little to try to clear out the goo in my head, and read until I feel asleep again. And I ate nachos, several times, which I never do at home.

There’s a long-standing cliche concerning SaaS companies that once you get to $10m in ARR you are unkillable. As Jason Lemkin says in his post from early 2013: Inevitability in SaaS comes around $10m in ARR, plus or minus. Once you hit this point, you have a brand, you have a fully baked team, you have a robust product, and you have a self-generating stream of new leads and new business. Will you get from $10m ARR to $100M ARR? I don’t know. Is an IPO in your future? Not sure. But once you hit $10m in ARR or so, you cannot be killed by anything. That’s the power of compounding SaaS revenue. And actually, as we’ll get to, $10m in ARR — this is when it really gets fun.

The Venture Deals Online Course for this spring starts this Sunday May 14, 2017 and runs through July 3, 2017. The Kauffman Fellows Academy and Techstars are co-hosting the course. It’s free – all you need to do is sign up. This is the fifth time we are running the course. So far more than 5,000 people around the globe have done it and we’ve gotten to meet and collaborate with entrepreneurs from six continents.

I’m super lucky. I get to work with many incredibly brave and insightful people. One of them is Chris Heivly who is now working at Techstars with me and a few others on a new set of products around the concept of startup communities. May is mental health month. Jenny Lawton, Techstars COO, led off Techstars commitment to engaging with the post Let’s End the Stigma Around Mental Health. Her call to action, before she goes on to talk about her experience with mental health issues, follows:

We all know that Sonos is finally working on an Alexa integration. As I sit here listening to Atom Heart Mother on my Alexa (via “Alexa, play Pink Floyd’s album Atom Heart Mother”), I so badly want it to play throughout my house on our Sonos, rather than just on my desk via Alexa. As more hardware companies start paying attention to revenue attach, following the lead of companies like Dropbox, Ring, and Peloton, there’s an obvious place for Sonos to do this. I hope they are thinking hard about it, rather than fearing being disintermediated by Alexa.