What Failure Really Feels Like

I just read an amazing post from Nikki Durkin , the founder and CEO of 99dresses. It’s titled My startup failed, and this is what it feels like and it is one of the best posts I’ve ever read about startup failure. I almost titled this post “What Failure Tastes and Smells Like” because Nikki does such an awesome job of describing not just what happened, but what she felt throughout the process. The post is long and goes through multiple ups and downs, just like a startup. It covers four years, several near death experiences, recoveries, and then final failure. ...

June 24, 2014 · 1 min · Brad Feld