Bigdoor

Today our portfolio company BigDoor launched the first ever gamification plugin for WordPress. The plugin will allow a WordPress site owner to add leader-boards to their site as well as reward users with badges and points when they leave comments and check-in. It is a great way to incentivize repeat visits and help build a community on your site. The BigDoor team has built a powerful gamification API, but until recently it required a programmer to implement it. The team continues to make big strides in making gamification more accessible by streamlining and simplifying the process of adding points, leader-boards, badges and virtual goods to a site or app. BigDoor is progressing toward what they call the “15 minute install”. Their new WordPress plugin takes about an hour from download to being live on your site, but this is a big step toward making gamification, badges and leader-boards more accessible for bloggers everywhere. ...

I’m on a six week rhythm in Seattle for the three boards I’m on up here – Gist, BigDoor , and Impinj . While I don’t have them perfectly synced up, I’m hopeful that I will in 2011. In the mean time, today full of BigDoor and Gist. It was an absurdly beautiful day in Seattle. When the sun is out, this place shines. The day started out at the new Founders Co-op office where BigDoor is located. It’s about 33% full but that’s going to change next week when TechStars Seattle begins and fills out the place. It’s great space, in a great location (near the new Amazon campus), and is covered with IdeaPaint . ...

We recently invested in a Seattle company called BigDoor Media . The founder/CEO Keith Smith wrote a wonderful love story about the deal which was picked up by the WSJ VC Dispatch in a post titled A Summer Romance Between Founder And Venture Capitalist . Yes, I’ve fallen in love (in a very non-sexual way) with Keith, his co-founder Jeff Malek, and BigDoor. Over the past year I’ve become increasingly obsessed with the idea that the computers are going to take over. I’ve even begun to think that we are already working for them. So – why not have fun while we are at it? By using a light weight API approach, BigDoor enables any non-game publisher to quickly integrate game mechanics such as points, badges, levels, leaderboards, virtual currency, and virtual goods into their web and mobile applications. They’ve already rolled out integrations with Cheezburger Networks and BuddyTV and have a pile of additional publishers launching in the next 90 days. ...