Browser

Suddenly, browsers are interesting again. Well – in my little corner of the world they’ve been interesting for a while, but suddenly when I look at the dock on my Mac I notice Chrome, Safari, Firefox, and Rockmelt. And yes – I use / play around with each of them regularly. Recently, Wired declared that the Web is dead. Nice cover bait, but whatever. It’s not dead – like everything on the Web, it’s continuing to evolve at a dramatic pace. My friends organizing Add-On-Con 2010 tossed up a nice call to action recently titled Embracing Change Add-On-Con 2010 . The short message – there is more opportunity than ever for browser add-ons, but the add-on community needs to rapidly evolve along with the Web especially given the appification of everything . ...

Videos like this one remind me that I live in a very tiny corner of the universe. Only 8% of the people interviewed (out of a sample of over 50) correctly defined a browser. It also shows how effective Google has been in their approach to branding, especially given that they just aired their first TV commercial a few weeks ago.