Esp

I was an early investor in two of the first email service providers (Email Publishing and Mercury Mail). My experience with ESPs goes back more than 20 years and, since the mid 1990s, I’ve seen the ESP ecosystem evolve from its infancy, with just a few startups blazing a trail, to today’s robust industry populated by mature marketing technology platforms. And yes, they are now called email marketing platforms, which seems much more grown up and sophisticated. ...