What Is The "Third Wave" Of This Generation?

When I was 14, my dad gave me a copy of Alvin Toffler’s book The Third Wave It blew my fucking mind. I then read the prequel – Future Shock – which was good – but since my mind was already blown, it was anticlimactic. If you don’t know the arc of Toffler’s waves, they go as follows: The First Wave: agricultural society The Second Wave: industrial society The Third Wave: post-industrial society Future Shock was written in 1970 and The Third Wave was written in 1980. While the idea of post-industrial society seems obvious in hindsight, in 1980 it was a completely new idea. ...

October 12, 2015 · 2 min · Brad Feld