Giveforward

Values matter. A lot. Sure, every company has a set of stated values. But the great companies live these values, which permeate the culture and drive every company decision. Moz and Gnip are two such companies. GiveForward is another. GiveForward is a medical crowdfunding community that helps friends and family rally support around their loved ones during times of need. At their core they believe that no one should have to face an illness alone. They have derived a mantra, “Create Unexpected Joy” (CUJ), from this core belief which they describe as “surprising people with unexpected gifts of humor, compassion, and humanity.” ...

[embedit snippet=”jedimax”] On Sunday I’ll be running the Detroit Marathon with a bunch of friends including my partner Jason Mendelson who is running his first marathon. Becky Cooper, our CFO, and Jill Spruiell (Jason’s EA) are also running their first marathon, as is Andrew Tschesnok, the CEO of Organic Motion. As this is my second marathon in my Random Act of Kindness series, Amy and I are again raising $10,000 for someone on GiveForward. We’ll be matching $5,000 of contributions from this community with a gift from us of $5,000. Our recipient this time in Max Simmons who we refer to as Jedi Max. We don’t know Jedi Max – we just know he’s fighting cancer and is awesome. ...

Let’s end Friday on a high note. The recipient of our first Random Act of Kindness in support of my marathons is now cancer free! If you go out this weekend, do a random act of kindness. Buy the meal for a young couple in the same restaurant you are in. Tip 50% instead of whatever you normally tip. Do something unexpected for someone you don’t know.

[embedit snippet=”giveforward”] When you support a family member in need, you’re doing the right thing. The community you are part of is counting on you, and fulfilling your obligation to them is part of being a member of that community. What happens, though, when you help someone you don’t know? What happens when one community deliberately seeks out someone who needs a leg up and attention and support and reaches out – with no possibility of reciprocity? That feeling is extraordinary, and as I run the 29 marathons I’ve got left to go to make my 50 marathons by age 50 goal, I have been thinking harder about fundraising as part of this experience. ...