Creating Unexpected Joy

Values matter. A lot. Sure, every company has a set of stated values. But the great companies live these values, which permeate the culture and drive every company decision. Moz and Gnip are two such companies. GiveForward is another. GiveForward is a medical crowdfunding community that helps friends and family rally support around their loved ones during times of need. At their core they believe that no one should have to face an illness alone. They have derived a mantra, “Create Unexpected Joy” (CUJ), from this core belief which they describe as “surprising people with unexpected gifts of humor, compassion, and humanity.” ...

March 17, 2015 · 3 min · Brad Feld