BigDoor Cracks The Code On Web Site Engagement
One of the most enduring challenges any Internet marketer faces is getting users to come back regularly and engage on their website. In other words; loyalty. Social gaming companies and a few very popular consumer web services have gotten extremely good at creating loyalty, where loyalty rate is defined as Daily Active Users (DAU) / Monthly Active Users (MAU). Yet when you look at loyalty rates on the rest of the web, they look downright abysmal. According to data from Nielsen, of the top 2,000 biggest sites in the US, only 21 of them have a loyalty rate better than 25%. In fact the average loyalty rate among the top 2,000 US sites is less than 7%. Do some quick math (7% * 30 days) and that means that on average their “active” users are only visiting their site two days out of the month. ...