An Apple in the White House?

Today’s Washington Post article titled Staff Finds White House in the Technological Dark Ages was no big surprise. However, while I was taking a shower (in a hotel in the Houston suburbs of all places) it occurred to me that this presents an incredible marketing opportunity for Apple. If I were king of Apple (or say, a board member with deep White House ties), I’d be on the phone with “the appropriate person” with the offer of “a Mac on every desk in the White House along with an iPhone for every White House staffer.” I’m sure there is some law that prevents Apple from giving this away from free so I’d offer it “at cost” just to Mac-enable the White House. ...

January 22, 2009 · 2 min · Brad Feld