Rover Cuddles Up to $12 Million

Today, Rover announced that Menlo Ventures has led a new $12m round of financing . As is our style, we participated, but we’re excited to have a new partner to join us, Madrona, and Petco in this fast growing adventure. Lots of VC firms are once again talking about online marketplaces. Some get it; many don’t. Being systematic about what it takes to build and scale a marketplace effectively and make it an enduring enterprise is difficult. ...

March 12, 2014 · 3 min · Brad Feld