Obsessions

In 2011, my now-partner Chris Moody (and then-CEO of Gnip, which I was on the board of) kicked my butt about my endless statements about hating marketing. His thoughts on recasting “marketing” as “thought leadership” appeared on this blog in a post I Don’t Hate Marketing. It remains a great example of one of the reasons I blog, which is to think out loud, get feedback, learn, and iterate. From that point forward, I changed my entire perspective on “marketing” and now focus almost all of my ideas around “marketing” on thought leadership. ...

As the endless stream of emails, tweets, and news comes at me, I find myself going deeper on some things while trying to shed others. I’ve been noticing an increasing amount of what I consider to be noise in the system – lots of drama that has nothing to do with innovation, creating great companies, or doing things that matter. I expect this noise will increase for a while as it always does whenever enthusiasm for startups and entrepreneurship increases. When that happens, I’ve learned that I need to go even deeper into the things I care about. ...