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I get asked all the time for a list of “tech reporters / bloggers” to contact around an announcement. A few weeks ago, I was pointed to a list on the web by Brownstein & Egusa titled the Tech Reporter Contact List. It’s actually seven lists. Top 100 Tech Blogs Top Tech Blog Reporters Top 100 Newspapers Reporters At Top 100 Newspapers Popular Bloggers Mobile Blogs SEO Blogs As a bonus, there’s also a good Beginners Guide To PR up on the same site.

I’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity. “Dear World: We Just Raised $X From Investors A, B, and C.” Ok, but so what? In my book, there is only one real reason for this – to a**ttract new potential employees: “We’ve just raised $X and are hiring 20 people including types A through types Q – see our jobs page at jobs.companyname.com and apply now.” ...