Thought Leadership

In 2011, my now-partner Chris Moody (and then-CEO of Gnip, which I was on the board of) kicked my butt about my endless statements about hating marketing. His thoughts on recasting “marketing” as “thought leadership” appeared on this blog in a post I Don’t Hate Marketing. It remains a great example of one of the reasons I blog, which is to think out loud, get feedback, learn, and iterate. From that point forward, I changed my entire perspective on “marketing” and now focus almost all of my ideas around “marketing” on thought leadership. ...

One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. Yet, if you look at many of our successful investments, they are extraordinarily good at marketing and some people suggest we (Foundry Group, me) are also good at marketing. ...