Ignore Trends and Predictions
This first appeared in the Wall Street Journal’s Accelerator series last week under the title Don’t Believe the Hype . Every year, at this time, I get a flurry of requests for my “predictions for 2013” or “exciting, hot, new trends for 2013 that I’m looking at.” I respond with “I don’t care about trends and my only prediction is that one day I will die.” This is usually not a particularly satisfying response to whomever sent me the request. One of two things happen: They either ignore my response and drop me from their prediction request list for whatever article they are writing. Alternatively, they press a little further, usually with something like “c’mon, you’re a venture capitalist — you must have an opinion about what is going to be hot next year.” ...