Introducing BigDoor's New Cost Per Quest Ad Format
I love watching our portfolio companies iterate on their products, especially when they are in the early days. Initial efforts often provide nothing more than learnings, but turning those learnings into an improved product offering is a huge part of what being an early stage company is all about. BigDoor has been going through that iteration process over this past year and this last week they quietly launched a pilot of a new feature called “Quests” on UGO.com and a dozen other sites. BigDoor partnered with the talented folks at SpectrumDNA to bring Quests to life. At first blush Quests may just appear to be the addition of a directed-engagement type game mechanic, but what is going on behind the scenes is really interesting. ...