Brad Feld

Tag: sphero

I’m a big fan of Jason Calacanis’ show This Week In Startups. I usually run naked (no headphones) but when I listen to something it’s usually an interview or a book.

Amy and I had dinner last night with Paul Berberian and his wife Renee and Paul mentioned Jason had interviewed him at Techstars FounderCon in Chicago a few weeks ago. So – I grabbed my iPhone, downloaded the interview, and listened to it. Dynamite stuff.

Earlier in the morning I read Jason’s post on LinkedIn titled The Great Venture Capital Rotation. I think it was originally titled “The End of Venture Capital Sort Of” (based on the URL). In addition to being provocative, it lined up nicely along a few others posts on this topic from Fred Wilson (Leading vs Following), Hunter Walk (AngelList Syndicates Will Also Pit Angel Against Angel) and Howard Lindzon (So You Want to Angel Invest…Be Prepared to Lead and Follow.) Naval, Nivi, and the gang at AngelList have really busted some stuff open and it’s interesting to watch it play out.

But – if you know me, you know I’m not satisfied with just watching. So I dove in and joined a few syndicates on AngelList, including Jason’s, Dave Morin, and Naval’s.

And – if you’ve read this far, the new Sphero 2.0 is out and is amazing. Get yours today.


Teaching kids to program is not an easy task – their attention span is short and what they are able to accomplish in a brief period of time is often uninspiring which results in them losing attention quickly.

Robots help a lot with this!

The Orbotix team has turned their Sphero into a fantastic programming aid to introduce coding to kids as young as 4th grade.  In about an hour kids will be commanding their robot to drive geometric patterns while also learning a bit about angles, degrees, time and distance calculations, loops and conditional branching. If your my age, you might remember Logo and turtle graphics. It turns out to be really cool to toss a robot into the mix, instead of just a computer screen.

Coding is done via a simple app on either Android or iOS devices and sent to the Sphero via Bluetooth.  The younger kids learn to program using a simple scripting language developed by Orbotix called MacroLab – the older kids learn BASIC which Sphero can interpret to do some complex tasks.

Orbotix is hosting a “Sphero Rangers” event at the Google offices here in Boulder this Saturday from 11am to 2pm.  Robots and programming devices will be provided – but bring your smartphone if you want to use your own.  Attendees will also be able to get a Sphero at a discounted price. If interested sign up here: https://www.meetup.com/sphero-rangers/events/114025302/


Do you like your Sphero? How about getting one that is 2500x larger than the current Sphero? That’s the new Sphero product – Peacekeeper.

Order it today on Indiegogo. Along with some other cool Sphero stuff.


So – I’ve apparently been hiding under a rock and had no idea about the Nyan Cat phenomenon. The original Youtube video has 89,604,608 views as of this moment. Insane.

Ok – whatever. Wait, shit, five minutes just passed with me playing around with the Nyan Cat site. I’m especially digging Jamaican Nyan and Pirate Nyan. Damnit, another five minutes just disappeared.

Time to download Sphero Nyan Cat Spaceparty. A perfect combination of a cat, a ball, and an iPad.


28 Spheros + 1 Boombox. + 4 Android phones = Mind Blown.

Wow – have you bought a Sphero for Christmas yet?


The gang at Orbotix is running a video competition called “Show Us Your Balls” for crazy things people do with the Sphero. There are a bunch of fun awards, including a month’s supply of bacon.

If I win, I expect I’ll be giving the bacon to my friends downstairs at Gnip.


Today is Orbotix day at Feld Thoughts. I’m sitting in the House of Blues in Chicago getting ready to watch the Excelerate Labs Demo Day practice pitches waiting for everyone to show up and listening to the sound check guys blast music and say “hey hey 1 2” over and over again. I put my headphones on and listened to the new video by Sphero announcing and demonstrating their six new apps – Color Grab, Tag, Exile, Doodle Grub, a new version of Golf, and a new version of the core app which is massively upgraded.

Between the brain transplant and the six new apps, it’s a huge refresh for the existing Sphero customers. And, if you don’t have one, go buy a Sphero now.


Orbotix just released a new version of the Sphero firmware. This is a fundamental part of our thesis around “software wrapped in plastic” – we love investing in physical products that have a huge, and ever improving, software layer. The first version of the Sphero hardware just got a brain transplant and the guys at Orbotix do a brilliant job of showing what the difference is.

Even if you aren’t into Sphero, this is a video worthwhile watching to understand what we mean as investors when we talk about software wrapped in plastic (like our investments in Fitbit, Sifteo, and Modular Robotics.)

When I look at my little friend Sphero, I feel a connection to him that is special. It’s like my Fitbit – it feels like an extension of me. I have a physical connection with the Fitbit (it’s an organ that tracks and displays data I produce). I have an emotional connection with Sphero (it’s a friend I love to have around and play with.) The cross-over between human and machine is tangible with each of these products, and we are only at the very beginning of the arc with them.

I love this stuff. If you are working on a product that is software wrapped in plastic, tell me how to get my hands on it.


It was the second week of TechStars and I was doing office hours with each of the 11 teams going through the Boulder 2010 program. I was sitting across the table from Adam Wilson and Ian Bernstein who each looked tired and dejected. In front of them were three slides.

I asked them what was wrong. They said they were having trouble deciding which of three different products to pursue. They’d had a dozen meetings with different mentors and were getting wildly conflicting data, which we refer to in TechStars as “mentor whiplash” and is a normal part of the first 30 days of TechStars for every team.

A few weeks earlier, Adam and Ian had their company Gearbox accepted into TechStars. They were hardware / software / robotics nerds and loved to tinker around. Their TechStars application and video had something to do with robots and their crazy desire to stay up all night hacking on them. When I’d last seen them a few weeks earlier, they were full of energy and life. Now they just looked defeated.

“Tell me about each of the ideas.” I asked. Adam started with the first one. “It’s a door lock controlled by your smartphone. The door lock market is really big.” said Adam in the most deadpan monotone voice I’ve ever heard.

“Ok – what’s the next one?” I asked. Ian mumbled something about the second slide on the table. I don’t even remember what he said.

“What about the third one?” Adam chimed in again, a little more animated this time. “It’s a robotic ball controlled by your smartphone.”

“Why are you having trouble deciding?” I asked. Adam kept going. “Some of the mentors like the door lock market but it seems like a really easy product to create and there are lots of door lock companies. And some don’t like it because it’s not defensible. No one really understands the second idea. And then there’s the ball – some mentors love it and others hate it.”

“Well,” I asked, “Is there one you love a lot more than the other two?” Adam and Ian looked at me quizzically, the same way my golden retrievers do when I ask them if they want to go for a walk. “Really, you just want to know which one we love the best?” asked Ian.

Adam jumped in, “Are you kidding. The ball. It’s a robotic ball you control with your smartphone.” Adam stood up with a gleam in his eye. “Brad, IT’S A ROBOTIC BALL YOU CONTROL WITH YOUR SMARTPHONE! HOW COOL IS THAT.”

At that moment, Sphero was born. And I knew that if Adam and Ian could make any progress over the next 10 weeks creating a robotic ball controlled by a smartphone, I wanted to invest in these two amazing guys. Their passion and obsession around the idea of a robotic ball you control with a smartphone was awesome.

Over the ensuing weeks they were regularly asked “what’s the market”, “who is the customer”, “how big is the market”, “isn’t it just a toy?”, and a bunch of other skeptical questions. As the weeks went by, they kept answering these sames questions with some variant of “we don’t really know but here are some ideas.” They kept working on the prototype and once they could drive something in a sort of a straight line, more eyes started lighting up and the “how big is the market questions” started to diminish.

Fundamentally, they didn’t know the answer, nor was it important at this stage. There are a zillion balls in the world and an endless set of applications for them; at this point Adam and Ian were pursuing the vision of a product that they were obsessed about. While some mentors and investors wanted to understand all the market and customer dynamics, others were able to see, or dream about, the enormous potential opportunities if the product could ever be created.

Three months later Foundry Group led the seed investment in Orbotix. And we are just as passionate about it today as Adam and Ian were way back when.