Brad Feld

Tag: 3dr

As I read about the unveiling of the Tesla Model X, I have two thoughts. The first one is “I want” (hint: Amy – you need to replace your red Range Rover.) The second is that price of admission is an amazing product.

Indulge me while I go on an amazing product rant from our portfolio.

  • Glowforge is turning 3D printing inside out by using a laser to cut and engrave, instead of an extruder to, well, extrude. They just crossed the $4 million mark in day five of their thirty day pre-order campaign.
  • Sphero has sold more BB-8’s in the month since they launched than even I thought possible. I have one on my desk and it gives me joy every day I’m in the office.
  • Accenture just launched their Connected Analytics Experience’s immersive environment which is enabled by Mezzanine. As a daily user of Mezzanine, it actually makes video conference and collaboration tolerable.
  • The demand for the 3D Robotics Solo drone is off the charts.
  • Rock Band 4 comes out next week. Yesterday two new U2 songs were added as exclusives. Enough said.
  • We closed an investment yesterday in a company that will announce next week. I’ve been using the product for sixty days along with their competitor’s product. Their competitor has raised 10x the amount of money so far (prior to our investment), and the product from the company we invested in, from my own head to head comparison, is amazing, compared to the “meh” product from its competitor.
  • We are issuing a term sheet today to another company that I hope accepts our offer. Your mind simply explodes when you use this particular product.

I could keep going but you get the idea. When I reflect on our successful investments, regardless of the form factor (software or hardware or both) that they take, they all are amazing products. And the founders come from a product first mindset – their goal is to unambiguously create the best product that delight users every time they come in contact with it.

I’ve heard the discussion about how important product is for over 20 years of being an investor. But it’s not important anymore. Instead, an amazing product is simply price of admission. If you don’t have an amazing product, you don’t get to play, at least in my little corner of the world.


Thanks for the all notes of concern about my bike accident on Thursday. I’m doing a lot better – still a little fuzzy and tired feeling – but on the mend. I’ve gotten confirmation that it wasn’t a hit and run – I clearly lost control of the bike during a turn, crashed into a curb, went over, and landed on my head. Lights out for a while.

I’m done biking. I’ve never really been a cyclist – I’ve always been a runner. Given that I’ve now had two single bike accidents that were 100% my fault, I’m clearly not cut out for being on a two-wheeled vehicle. So – back to running.

Over the weekend I took it easy and just let my mind drift around. A lot of friends came over to visit us which was nice. We hung out in our backyard by the pool, enjoyed the sunshine, and I let my mind drift around.

I had some weird dreams – some were clearly PTSD – but some were stuff I’ve read recently. I listened to Hyperion and The Fall of Hyperion on Audible over the past two months on my bike rides and runs and lots of weird associations with it came up in my dreams, which, if you’ve read the books, is delightfully recursive.

All of this kept leading me back to robots and drones. We are investors in a number of companies in this arena, including Sphero, 3D Robotics, and Modular Robotics, and I think we are just at the beginning of a decade long revolution that has been a long time coming.

My friends at Techstars agree and last week launched – with Qualcomm – the Qualcomm Robotics Accelerator, powered by Techstars. I mentioned it on my blog last week when writing about Mentors 8/18: Adopt At Least One Company Every Single Year. Experience Counts and I realized I missed a key nuance in the post, which was about engagement with new things.

It’s nice to talk about robots and drones.  But if you don’t engage with them right now, you aren’t going to understand them, and the amazingly rapid trajectory they are going to be heading on. Reading science fiction can give you a sense of where they are going, but getting a drone right now from 3D Robotics, buying the new Ollie robot from Sphero, or grabbing the ModRobotics MOSS robot will change your understanding of these things. Oh – and these things are amazing fun.

Techstars and Qualcomm aren’t fooling around in this arena. Qualcomm gets this market – they’ve already been focused on it with their Snapdragon processor and work with Brain Corporation – and their participation in the program will be invaluable. The Qualcomm Robotics Accelerator, powered by Techstars, is another big leap forward for Qualcomm as they establish themselves as a leader in this market.

And – if you are an entrepreneur and want to go deep here along with hanging out in San Diego, check out the robotics revolution.


Dane McDonald, the CEO of FG Press, took my 3D Robotics IRIS drone out for a spin around Boulder and the surrounding area. His three minute composite video is beautiful, and just the beginning of some fun drone exploratory imagery.

And yes, he got at least one gratuitous non-Boulder mountain snow shot in there. Enjoy!


I’m fascinated with drones. I’ve never been a model airplane guy and my model rocket phase lasted about a month when I was 10. But drones feel like something different, since I can program them to do what I want them to go do, rather than have to control them with a controller. My current goal is to program a Taco Drone to go from the 2nd floor balcony outside of my office to T/ACO, hover for a few minutes while they attach lunch to it, and return to my balcony.

We recently invested in 3D Robotics so I went online and bought a 3DR Iris quadcopter. We got an early version a month or so ago and some of the gang in my office – especially Dane, Nick, and Eugene – have been flying it around. Dane appears to have mastered it since his instructions to me included stuff like “don’t press that button” and “don’t move that lever.”

Yesterday he brought the Iris up to my place in Keystone for me to play around with. It was at the end of a longer meeting on another project we are working on. I wanted to just program the drone to do stuff, but Dane insisted that I learn how to fly it manually first. So I did.

The results were predictable – a tree jumped out and got in the way.

In comparison, here’s how it’s supposed to work. Now if someone would finish up that jetpack I’ve been waiting for.


If you think Amazon Prime Air is neat, you’ll love the new Amazon Prime Ground.

Spheros and Quadcopters are available with shipping still in time for Christmas.


3D Robotics Iris Quadcopter

We believe great companies can be created anywhere.

When we started Foundry Group, we hypothesized that 33% of our investments would be in Colorado, 33% would be in California, 33% would be “everywhere else”, and 1% would be on Mars.

We still haven’t done the Mars one, but we remain optimistic about the possibility.

Today we’ve announced that we’ve made new investments in LeadPages (a company in Minneapolis) and 3D Robotics (a company in Tijuana, San Diego, and Berkeley). They were joined by our friends in Boulder at VictorOps (across the street from our office) who just raised a $6.5m financing.

Need a drone? That would be 3D Robotics.

Need split-test landing pages, launch pages, sales pages, and other conversion pages? That would be LeadPages.

Need your DevOps life to be less hellish? That would be VictorOps.

I love what we do.