Nike – as usual – is trying a bunch of marketing and branding things in and around blogs. I got a note from Josh Spear who runs a blog he refers to as “the pulse of cool” who was chosen by Nike to participate in their online / blogger shoe design contest.
Josh put up a white and yellow design which you should go vote for. His is the white and yellow sneaker called “The Spear.” Josh is in second place, no doubt helped by his own use of his blog to get the word out.