Quova has started a blog on “the impact of real-world geography on the way business is conducted on the Internet” called The 37th Parallel that is hosted on AlwaysOn. I posted an article titled IP Geolocation – Investing in Insight that talks briefly about my first encounter with the notion of “IP Geolocation”, the origin of my investment in Quova, and the evolution of IP Geolocation from a clever, gimmicky idea in 1999 to a technology that is now at the core of a wide variety of Internet-based applications.