Brad Feld

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Communicating Sales Info To Your Board

Apr 06, 2007
Category Management

My partner Chris Wand is finally blogging (even though he’ll deny it) over at AsktheVC – he’s writing a series on what should be in a “board reporting package.”  My long-time friend Will Herman – who happens to be hanging out in Boulder this week making the rounds (and getting his bike fitted – whatever that means) – inadvertantly contributed with his post titled Communicating with Your Board: Sales NumbersWill’s post covers some good ground – I can’t tell you the number of times a clear sales report is missing from a board package.  It’s even worse when there is a sales report, but given the fact that I attend N board meetings a year (where N is a large number) the CEO doesn’t create any linkage to historical performance, current expectations or the plan.  Great stuff.