Coupons and Vertical Search
As Judy’s Book has shifted from a Local Search site to a Deal site, several interesting vertical search opportunities have emerged. The first one is online coupons – and the folks at Judy’s Book have rolled out a vertical site called CouponLooker.
Dave Naffzinger has a great overview of CouponLooker. While the web is full of “coupon sites”, no one does the hard work to search across them, dedupe them, rank them, and make it easy to find online coupons for specific items. Oh – and the coupons expire quickly so keeping the database fresh and current is non-trivial.
Of course, what would a vertical search site be without a widget.