Brad Feld

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The Underpants Gnomes Applied to VC Backed Companies

Mar 29, 2008

From Adam Smith at Square 1 Bank on how NOT to pitch your company to a VC.

The full segment is below.

There is a philosophy that "all you need to do is get tons of underpants traffic and good things will happen.  When that works, it’s a beautiful thing.  The key word – of course – is "when."  Phase 2 is a dangerous place.