Brad Feld

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Make A Philanthropic Gift Instead of Sending Out Physical Greeting Cards

Dec 15, 2008

I’ve never totally understood the "send out physical greeting cards" thing.  I get that it’s a "tradition", but it has always seemed like a waste of time, energy, and money to me.  Yes – I know I’ve signed my share of these cards – I’ve just played along, but it doesn’t change the way I feel about them.

I now get a flood of electronic cards (and birthday wishes – thanks everyone!)  These make me smile and often generate a response via email from me to people I haven’t talked to in a while.  I received very few physical birthday cards this year (which is good) since pretty much everyone that would send me a card sent me an electronic one.

I just received an email greeting card from my friends at KKO.  In it, they say "In lieu of mailing holiday cards we have made a charitable donation to Emergency Family Assistance Association."


As this is likely to be a horrible year for charitable giving (based on the downturn in the economy), I think this is a fantastic idea.  Even if it is a modest amount of money, I (a) got my greeting card from KKO and (b) the money they gave to EFFA is going to be put to good use.

Nicely done guys.