Brad Feld

Month: June 2011

Amy and I have been married for 18 years. On the summer solstice in 1993 we went to the top of Ester Dome in Fairbanks, Alaska and exchanged vows. Earlier that day we went to Pay ‘n Save and bought our wedding rings (I think we got six for $1.99). I wrote the word “vows” on a piece of paper twice, tore it in half, and gave one of the vows to Amy to give to me when we got to the top. We never had a formal wedding because we never wanted one, although we did visit the Boulder County Courthouse on June 21, 1996, paid our $20, assured them that we weren’t brother and sister, and made it official. But we count years from that date on top of Ester Dome in 1993.

I can’t image having a better life partner. Like all couples, we’ve had our ups and downs, although the only real downs that I remember are the ones that catalyzed me into action to change my behavior. The list of amazing things Amy has brought into my life is extraordinarily long, but the greatest is the joy that I get from spending time with her, learning from her, and just being myself around her.

The journey through life on this planet is a complicated one. Many years ago I decided that I had no idea when the lights were going to go out so I was determined to live every single moment as fully as I could. As I get older, I want to spend more and more of these moments with Amy. We’re going to be together every day for the rest of this summer – and I’m ecstatic!

Amy – you are the most awesome person I’ve known. Thanks for choosing me.


I considered titling this post “why RSS isn’t dead” but decided that was too easy.

I don’t pay much attention to public markets. However, now that the IPO window for tech companies has opened back up there are some companies that I want to track. However, I don’t really care about the daily stock prices – instead, I’m focused on the actual SEC filings.

I used to subscribe to several services for SEC filings (remember EDGAR Online and 10KWizard) but let them lapse a while ago. My partner Jason suggested I just use the SEC website. So I went there and discovered that it’s really good.

I went to Search for Company Filings and quickly found all the companies I cared about. I then clicked on the RSS icon in my browser and subscribed to the feed for each company I was interested in using Google Reader.

Google Reader is part of my daily information routine. I subscribe to a bunch of blogs – those of all of the companies I’ve invested in, their founders and employees who blog, and a bunch of random people I like to read. I long ago unsubscribed to all the news sites – I just scan them via Twitter throughout the day. But I find 15 minutes a day with Google Reader allows me to stay current on most of the “other stuff” that I care about.

Now, whenever a company I’m tracking files something with the SEC, it’ll show up the next morning in Google Reader. Perfect – as I never need this info real time. No extra email notifications. No subscription service that I have to pay for. No need to periodically go “check on stuff.”

I love how fundamental wiring – like RSS – is – well – fundamental. It always delights me when I find a simple solution to a problem like “track SEC filings for companies I am following.”


Thanks for all the cell phone suggestions for my europe trip this summer. Of course, shortly after I wrote the post, Apple came out with an unlocked version of the iPhone 4 (which just showed up in my office) rendering many of the options (and presumably some of the companies) either obsolete or unnecessary.

However, I decided to take a different approach. I’m going to give the Nexus S another try. I’ve been using it since Friday and the most recent version is awesome. Almost all of the iPhone apps I rely on are available on Android and since I’m a Google Apps + Google Voice user, the integration is much nicer. So we’ll see how that goes.

In the mean time, I do need a recommendation for a SIM in Paris and in Tuscany. What’s the best local provider in each place?


I thought I’d start off father’s day with a tribute to my dad. I’ve learned an amazing amount from him and to this day he’s one of my best friends.

When I was a teenager, I remember a number of Stanley-isms that stuck in my mind. One of my favorites was “if you aren’t standing on the edge you are taking up too much space.” As I type this, I can remember being in my bathroom at home taking a shower thinking about this, which is part of how I remember I first heard it as a teenager.

My dad pushed me, firmly but gently. As a kid I did very well in school, loved to read, and played sports (tennis and then running). When I was 13, I bought my first computer (an Apple II) with my Bar Mitzvah money (and a little help from my dad). I was a typical nerdy, inquisitive teenager – I hung out with “the honors gang” but also liked plenty of time alone to read and explore new things. I sucked at anything mechanical so almost everything I explored was “in my mind.”

Before I could drive (so I must have been 15) my dad introduced me to a patient of his named Gene Scott. Gene had been a technology executive in the 1960’s and 1970’s and – when I met him – was running a technology startup with his son Brian called Scott Instruments. Gene and Brian had created one of the first consumer voice recognition systems – it was called the Scott Instruments VET-2 (for “voice entry terminal” – I think the 2 was because it worked on an Apple II.) Gene was my second mentor (my dad was my first) and he introduced me to the wonders of technology entrepreneurship.

One day when driving home with my dad from lunch in Denton, TX with Gene, I was overflowing with ideas. Gene had given me a VET-2 and I was bringing it home to plug into my Apple II and create all kinds of stuff with it. I’m sure medical dictation was one of them because my dad was always using his business – that of running a thriving endocrinology practice – to give me business and software problems to work on.

I don’t remember exactly what prompted him to say the line, but I remember him saying “if you aren’t standing on the edge you are taking up too much space.” Thirty years later that line continues to be a defining characteristic for how I live my life. I’m constantly pushing, looking for the edge of whatever I do. I’ve internalized this as an endless quest for learning and virtually everything I do is motivated by my desire to learn something new, understand something better, or experience something completely.

Dad – thanks for so many things, but most of all thanks for being my dad!


I love nerd jokes. I was having a serious moment in front of my computer when a Google chat window popped up from a friend (who asked to remain anonymous – presumably because of his nerd shyness) with the following joke:

Werner Heisenberg is speeding down the road and a cop pulls him over.

The cop says “Sir, do you have any idea how fast your were going?”

Heisenberg says “No, but i know exactly where i am.”

This will have extra appeal to my fraternity brothers from ADP @ MIT because we made endless fun of Pierre Chao saying “I know where we are” when in fact he didn’t.

You can now return to your regularly scheduled programming.


I’m in my car on the way to Aspen for the weekend (Amy is driving – I’m in the passenger seat.). The top is down. It’s absolutely beautiful on I-70 as we travel at a high rate of speed. And I’m sitting here blogging on my iPad.

There is no way to describe this as anything other than magic. I’m in an extremely creative zone of my life and trying to spend as much time as I can working on stuff I really care about. I love the entrepreneurs I work with, my partners are extraordinary, the team that supports us is dynamite, and because of magic technology I have an enormous amount of time and space freedom.

I’m as busy as I’ve ever been, but I’m finding that I can be even more effective now that I’m detached from physically having to be places in order to interact and communicate. Sure – I still have lots of face to face activities and interactions, but I’m starting (finally) to be more focused with it, especially on things and with people I really want to be with.

As I sit here writing this, I realize that I couldn’t have worked this way a decade ago. When I think of what the next decade is going to be like, I get chills of excitement.

I love magic technology. Thank you to all the awesome people out there helping create it!


Today on Brad Feld’s Amazing Deals I’m bringing you another offer from the online academy Udemy.com. A few months ago, Udemy was responsible for one of my most popular deals to date, a suite of deals relating to startups. Today they are offering your choice of two courses for $75 (normally $250). Pick either Learn to Develop an iPhone or iPad application in 4 weeks or Learn Python the Hard Way. Both courses include multiple videos, lectures, and code examples.

If you were one of the 100+ people that bought the last Udemy deal, I’d love to hear your feedback on the course.


I have an unbelievable nerd crush on my friends at Orbotix. They are marching hard towards a late 2011 release of their first product, Sphero. In addition to the physical robotic ball, they have a bunch of iOS and Android games that are taking shape. One of them is golf. Take a look at “night golf with a Sphero” (hint – it’s awesome).

Sphero Night Golf from GoSphero on Vimeo.

Don’t wait – reserve your Sphero now from the first batch – given the pre-orders already I’m 100% sure we’ll sell out. Just to put my money where my mouth is, I greenlighted the next order of long lead time parts at the board meeting on Monday.

Sphero Golf


My friend Krista Marks (now at Disney – which acquired her first company – Kerpoof) sent me a copy of the graduation speech she gave at the University of South Carolina College of Engineering and Computing on May 8th. Krista graduated 21 years ago and her speech embodies the amazing wisdom she’d gained over the years. I asked her if I could reprint it here – it’s applicable to any engineer or future entrepreneur, not just recent college graduates. Enjoy and be inspired! *

Twenty-one years ago I sat exactly where you sit today. In 1989, I graduated with degree in Electrical Engineering from the USC. Since then, I am proud to share that I have accomplished some extraordinary things. I have helped develop a highly effective treatment for cancer – designing custom electronics for true 3D radiotherapy. I have helped further our understanding of the physical universe by developing state of art data acquisition systems for high-energy physics experiments. Most recently, I was the CEO and co-founder of an Internet Startup – called Kerpoof – an unrivalled platform for creative software for kids – a company that was bought after 2.5 years by The Walt Disney Company.

But here is the truth. If you had told me 21 years ago that – that this would be so – that I would have such a career and such and impact – I would not have believed you. At 22, I felt uncertain about what was next – what it would actually mean to work as an engineer.

Today I’m going to share with you three things that I wish someone had shared with me then – three things that I have learned to be true.

The first is to learn from your success.

There is a belief that failure is somehow good – somehow beneficial. You hear people say, failure builds character, or fail early fail often. This is not only wrong – it is dangerous. What you learn from failure is limited at best – you learn what didn’t work. It tells nothing of what will. In contrast, what you learn from success is how to succeed. This is infinitely more valuable.

A perfect example is the success you celebrate today. How many people do you know who started with you, but aren’t sitting next to you today? How often did you have a friend or roommate who would moan and whine at the one or two times during the semester that they actually had to work hard, long hours – knowing that as an Engineer this was your daily reality? This is significant.

In fact, you now know one thing for certain. You know that with talent and determination and hard work, you can accomplish what few others can. You succeeded. In the future, taking on truly hard things – things that seem impossible – you will not be in uncharted waters. On the contrary, you will build more success.

That’s key. Success breeds success. It is not a question of whether you will achieve more success. The question is what it will look like.

The second that I know to be true is build value.

There are many many ways to create value using an Engineering degree.

Let me just tell you a story about my Grandfather and how engineering helped to fix his knees. You would be forgiven if didn’t immediately make the connection, since what actually fixed his knees was an injection.

My Grandfather has always had a hunger to learn, a passion and zest for life. He is spry, vibrant, and alive, and makes others feel the same. At 88, he received what was for him was terrible news. His knees were failing, and he would probably in a short time be limping at best or needing a wheel chair at worse. When he exclaimed that this couldn’t be, his doctor was pretty unmoved. “He was 88, for goodness sake.” “What did he expect?” My Grandfather was frustrated and sad. He went home and started searching on the Internet. Maybe someone else knew something his doctor didn’t. And in probing around, he found a clinical trial that was showing promising results. It involved shooting an experimental drug in his knees, over a period of time. He immediately ran to his doctor and together they figured out how to get him in the trial. Today he is 93 and still walking.

I first thought about this connection when my Mother out of the blue said to me, “don’t you ever wish you made a difference in the world?” At the time, I was leading a team designing 10G interfaces for routers and switches – a technology that is enables what we today view as high-speed Internet. I thought about how only a short time ago, prior to the Internet, my Grandfather simply wouldn’t have had access to this information. That it was my work that at least partly what made his story possible – what made his life better.

That, in fact, more broadly it was entirely because of engineers – that in our life time we have seen the democratization of information – a revolution only rivaled in impact by the printing press.

I suddenly realized that I didn’t only make a difference; I was part of a profession that by its very nature makes a differences. A profession that at its core is about building value – from iPads, to Electric cars, Google, MRI machines – this list just goes on and on.

So my advice here is simple – keep being an engineer – keep building value. In doing so you will not only make a difference, but you will have the kind of satisfaction that can only come from doing truly valuable work. And you will find that this kind of satisfaction will far outweigh any of the other benefits that may come from your career.

The third thing I know to be true is to follow your heart.

Often this means doing what is hard. Choosing a path not because it is easy, but despite that the fact that it is very difficult.

I know this well. Since I was 22, I have dreamed of being an entrepreneur – of creating and leading my own company. This is what my father did, and probably to a degree some of my dream is linked to my admiration for him and what he has accomplished.

Regardless, for years it was no more than a dream. I was simply not brave enough to pursue it. I had good jobs that just kept getting better. I was building great value, being rewarded with promotions, and high pay. Why would I leave? Why would I risk failure, when I already had what most people viewed as success?

Well, when I was 37, three things happened.  First, I read Guy Kawasaki’s, “Art of the Start” – an inspiring guide to becoming an entrepreneur. The thing that hit me the hardest was that he said the ideal time – the peak time – to be an entrepreneur was between age 28 and 38. I was about to turn 38. I was about to miss the optimal window.

Second, I met Jerry Fiddler on a ski trip with mutual friends. Jerry is an engineer and an uber entrepreneur – an entrepreneur who, among other things, grew a software start-up in his garage to a multi- billion business. But it wasn’t just meeting Jerry. It was that after getting to know me, he said, not just that I would be a great entrepreneur, but that I would be a great entrepreneur and CEO. And it seemed liked he believed it.

Third – and most significantly – I knew three extraordinary engineers who wanted to create a company too. And together we founded Kerpoof. We wanted to succeed, but we didn’t just want to succeed. We first wanted to build value – we believed if we did that the rest would come. We had a vision to transform the computer for kids – to ensure that it wasn’t just a dumb box and extension of the TV – but a powerful platform for creative expression and design.

I have never worked as hard as I did for Kerpoof. And I’ve never been happier.

Follow your heart. And like all great loves, you’ll know when you find it.

And don’t worry if you don’t find it right away. Because here’s another myth – the myth that life is short. Or maybe it is true for some people, but not for you. I don’t even have to know you, just the fact that you sit before me today, tells me with 100% certainty that you will do many things.

And if you are lucky, your life will sometimes be messy, confusing, and downright terrifying. It might lead you down surprising paths – paths that cause others to think you’re crazy. But I promise you this, if you keep learning from your success – if you always seek to build value – and if follow your heart, your life will not only be long, it will be rich, satisfying, and deeply rewarding.

Thank you.

* Krista asked me to include two additional acknowledgements. The first is that when she wrote the speech, she was reading “Rework”, and loved the idea that it is infinitely more powerful to succeed than fail. Second, she watched Steve Jobs give a commencement at Standford, and he said “follow your heart, and like all great loves you’ll know when you find it” which she thought was awesome.