Brad Feld

Month: July 2011

Amy and I have just launched a new project we are working on together called Startup Marriage: Balancing Entrepreneurship and Relationship. It includes a blog, a tweet stream, and a book (hopefully by the end of the year.)

Since the beginning of 2010 I’ve written two books. The first, Do More Faster: TechStars Lessons To Accelerate Your Startup, was with David Cohen, the CEO of TechStars. The second, Venture Deals: Be Smarter Than Your Lawyer And Venture Capitalist, was with Jason Mendelson, one of my Foundry Group partners. Wiley published both of them and I’ve learned a lot about writing a long form book. I’ve also enjoyed the process and the work immensely, except for the final, mind-numbing edit cycle.

Amy and I have been talking about writing Startup Marriage for several years. Do More Faster’s last chapter is on Work-Life Balance and I have written a lot about Work-Life Balance on my blog. While there is always more to learn and figure out, Amy and I have gotten a lot of things right, although we’ve had plenty of ups and downs along the way as we’ve figured this stuff out.

We’re spending a good chuck of our time in Paris and Italy writing together. Our goal is to have a solid draft of the book done by the time we get back to Boulder after Labor Day. We haven’t decided whether to self-publish or go with a publisher this time around – we’ll see how we feel when we get a little closer to the end of the draft. In the mean time, we’ll be blogging regularly on the Startup Marriage blog about a wide variety of topics, including the experience of writing a book together. We hope you’ll follow us and participate!


And then our hero’s glasses broke. At this point the meltdown was complete, and our hero crawled into bed for a two hour nap in an effort to let his soul catch up with him.

I’m on day three of trying to get my Google Nexus S to work with 3G without costing me $17 / minute. Since I use Google Voice for my phone number (and I make almost all of my phone calls on my laptop using Google Voice or Skype) I only need data service. Based on all the feedback I got when I was in the US, this seemed easy. “Just get a pre-paid SIM card from any of the telecom providers when you get there, slap it in, and it’ll work fine” or some varient of that was the suggestion.

Day 1: When Amy and I got here, we wandered down Rue de Courcelles to find the Monoprix and buy some food, soap, shampoo, and tea. Along the way we passed an Orange store and an SFR store. Voila, I thought, in one of the only French words that I know, this will be easy. We stopped in the Orange store first. After waiting 15 minutes, the nice person listened to Amy’s request for “SIM with unlimited data” in French and said something like “you can get that on the Orange store on the Champs-Élysées.” The nice man even tore a page out of a brochure that had a picture of an Android tablet on it and scribbled a few things on the page. Being intrepid and still having a little energy, we crossed the street to the SFR store. We waited another 15 minutes. This time, we didn’t get nearly as far – the response was simply “go to the Champs-Élysées store – we don’t have technicians here.” We went to the Monoprix, successfully bought some food, soap, shampoo, and tea, at which point I had a mini-meltdown and we went back to the apartment to take a nap.

Day 2: We dutifully followed directions and went to the Champs-Élysées Orange store. When we asked for “SIM with unlimited data” we were met with an indignant response. Amy then tried to ask “can we get anything with data for this phone” – then showed my Nexus S – and the woman helping us said “no”, shook her head, and kind of made that “move along” gesture with her hands. We walked a block down to the SFR store and put our name on the waiting list. I observed that there were about 20 people before us on the list and after waiting 15 minutes there were still about 20 people in front of us on the list. #fail – we bailed and went to dinner at a nice Italian restaurant near the Four Seasons where we had a lot of carbohydrates.

Day 3: I was determined to have success today. I went for a nice run in the Parc Monceau, went out and got a pizza with Amy, and then marched over to the Champs-Élysées. I had gotten an email from a friend saying “punt on Orange and SFR – just go to the Virgin Megastore – they’ll take care of you.” The Virgin Megastore is across the street from the SFR store, has a really nice entrance, a very imposing guard, and a little Virgin Mobile store to the right of the entrance. Amy tried again – she was getting better as asking for a “prepaid SIM card with Internet / 3G data” in French. The woman at the Virgin Mobile store looked directly at me like the ugly American I am and said in English “we don’t sell that here.” Amy tried again, asking is there some version of this that they sell? Again, she looked at me and this time simply said “no”. Stymied, we tried the SFR store. This time “prepaid SIM card with Internet / 3G data” generated a flurry of activity. After about 30 minutes, we successfully procured two SIMs (one for each phone) and a €15 credit for each. We were sent home with the instructions to activate the SIM from the Web being told that it was faster and cheaper. Home we went, in went the new SIM into my Nexus S, and onto the Web I went to visit the sfr.fr site. Of course, the sfr.fr site was incomprehensible to me. I wasn’t able to login, I wasn’t able to change my password, I wasn’t able to activate my SIM, and I wasn’t able to cure cancer.

Then my glasses broke.


July In Paris

Jul 02, 2011
Category Places

For much of the last decade, Amy and I have spent the month of July at our house in Homer, Alaska. Amy grew up in Alaska and I have a great love of the place. We’ve built one month away each year in a different location into our annual rhythm which we’ve come to treasure as a key part of our lives.

We are trying something different this year. Instead of going to Homer, we’ve rented an apartment in Paris for the month of July. We are in the 8th Arrondissement near the Arc de Triomphe on the top floor of a wonderful building.

We’ve spent a month together in Paris twice in our life – once in the 6th and once in the 7th. We had an amazing time on each trip. I’ve concluded that in another life Amy thinks she is Parisian – she dresses like French woman, she speaks French wonderfully, and she loves French food. I, on the other hand, play the role of the ugly American in jeans and running shoes, but I always overpay for things and smile a lot so it works out.

Every year when we head to Alaska, many people who don’t know us that well say “have a great vacation.” Our closer friends and work colleagues know that, while the tempo of our life changes, we are both working as much as we usually do. We just have zero travel, 24 hours a day together, and a very different approach to scheduling stuff (e.g. much less schedule; much more fluidity). Our plan this month for Paris is the same.

I’ve found that my time in July is a combination of refresh / renewal – as I’m often tired from the intensity of the first half of the year – combined with extra focus on a specific project. Last year it was finishing up Do More Faster. While David Cohen and I had been working on the book since the beginning of the year, we really pushed to get it done in July last year. This year Amy and I are starting a new project which I’ll be blogging about in the next day or two.

As Amy continues to sleep off the travel, I’m enjoying an early morning cup of coffee and a beautiful view as I ponder whether to get an Orange or SFR SIM card.


I heard a great phrase the other day: “he’s a 99% committer.” It was in the context of trying to get something to closure where I felt like someone had committed but it was ambiguous. The person ultimately committed and all was good, but there was some question about outcome for a few days. To be clear, I separate this from a process issue – where the person is on board personally but going through an internal process with a partnership, an investment committee, or a decision making group. Rather, I’m focusing on the person who is able to make a unilateral decision, gets 99% of the way there, and then leaves it a little open.

I pride myself on making quick and definitive decisions. However, when I reflected on this phrase, I realize that I’ve played out the 99% committer role a few times in the past year. In each case, I made things more difficult for everyone, including myself, but not simply taking the extra time and energy up front to get to 100%. In one case that I can think of I let things drag on at the 99% point for several months; in another it was only a few weeks. In both cases, I let plenty of extra anxiety build up on my end as I wasted time churning on the 99% decision rather than figuring out what I had to do to get to 100%, running things to ground, and being done one way or the other.

Now, I’m not criticizing the 99% committer – it’s a very effective style for some people as it generates a lot of control and option value in situations. Specifically, from a control perspective, by not fully committing the 99% committer gets to keep playing out things on the edges, poking, prodding, and getting more information. As long as the other party doesn’t disengage, this is effective, although it definitely runs the risk of creating real fatigue on both parties. Furthermore, there is a lot of option value associated with being a 99% committer. You are almost there, but you stall, so the other party feels compelled to give you more information and hold the door open as long as they can.

But this isn’t me. And when I reflect on the few cases where I’ve played the role of a 99% committer, I’m not unhappy with the outcome, but I’m annoyed with my own behavior. By not being a 99% committer, I’m always able to make a decision, deal with the consequences (good or bad), and move on. As a result, the velocity of what I get done is extremely high and I have very little emotional decision backlog stored up.

It’s a great phrase. I expect I’ll use it plenty in the future.