Feb 19 2018

New Book: The Startup Playbook

My longtime friends Rajat Bhargava and Will Herman are launching their new book today. I wrote the foreword and was a reviewer.

I’ve worked with both Raj and Will for over two decades – as a co-investor, co-founder, board member, and co-director. They both are incredibly experienced founders and entrepreneurs, so I was delighted to be involved in their book.

The book is called The Startup Playbook and it’s their personal how-to guide for building your startup from the ground up. In it, you’ll find a collection of the major lessons and shortcuts they’ve learned that will shift the odds of success in your favor as you build your business. They are sharing their tips, secrets, and advice in a frank, founder-to-founder discussion format.

Startups are incredibly difficult, as we all know. In fact, Raj and Will claim that 9 out of 10 of them fail. My view is that is optimistic. Regardless of the odds, Raj and Will focus on the steps that founders can take to improve their chances of success.

Not only do I think that this book is an important read for all founders, but I think founders should hand copies to their startup team. Execs, early employees, and anyone interested in creating or working for a startup can learn a great deal about how to build a startup.

The book is available via Amazon for an introductory price of $0.99 (Kindle version) for its first week of sales.

I know that Raj and Will would love to hear any feedback. Comment here, or email me and I’ll get it to them.