Brad Feld

Category: Books

After the election, I took a break from social media. Prior to this election cycle I rarely read online news and almost never watched news on TV, so that was easy to stop as well. I needed some emotional distance from the election and decided I wanted some intellectual distance as well. So, I went back to writing and reading books during all the time that I had previously occupied myself with what passes in 2016 for real time news and current events.

Some of that writing has appeared on this blog – and will continue to appear here and on two other blogs – Venture Deals and Startup Revolution, both of which have lain fallow for a while. The third edition of Venture Deals comes out on December 12th and I feel like Jason and I made some strong updates to it. I’m working on a second edition of Startup Opportunities, which will come out sometime in Q117 and be published by Wiley since FG Press is defunct. And, I’ve started on my next book, Give First, which should come out in Q417 (again published by my friends at Wiley.)

I’ve used the past month to refocus myself on areas that I feel like I can impact. One of the primary ways I develop this frame of reference is by reading books (for the current list of what I’m reading you can always take a look at my Goodreads page.) I’m not a particularly good book ranker – so I just give five stars for “must reads”, four stars for “read if you like the topic”, and three stars for “meh – some interesting stuff here.” If I start something that I find completely uninteresting, I stop reading it and don’t post it.

In the past 24 hours I’ve read a must read. Bill Browder’s Red Notice: A True Story of High Finance, Murder, and One Man’s Fight for Justice is one of the best books I’ve read this year. It reads like a John le Carré novel, except it is non-fiction. It starts out as the autobiography of Bill Browder and his creation of a massively successful hedge fund (Hermitage Capital Management) that was one of the first non-Russian investors in Russia in the mid to late 1990s. It then shifted into an incredibly complex story of intrigue, corruption, lawlessness, injustice, and murder all at the hands of the Russian political system.

I know that was a mouthful, but if you want a little taste, just read the Wikipedia page for Sergei Magnitsky which is central to the second half of the book, where Browder shifts from successful financier to international human rights activist. If you want a taste, watch the following interview with Browder.

Amy and I just finished watching The Night Manager on Amazon, which was based on John le Carré novel by the same name. I’m an optimistic person and I tend to bury my cynicism in what I read and the movies I watch. My optimism holds that the good guys eventually come out on top. I’m going to keep holding onto that notion while doing the little bit I can to help impact that outcome, especially when it means supporting people like Bill Browder. While I don’t know him, if he ever called and asked for anything, I’d be immediately responsive.

If you are looking for a powerful read over the holidays, I’d put Bill Browder’s Red Notice at the top of the list.

Update: I came across the article The Need To Read today and thought it was very appropriate for this post.


Amazon is setting up Kindle bookshelves for some people, including me. If you want to see some of my favorite books from 2016 that I read on my Kindle, take a look at my Feld Thoughts 2016 Books.

Kindle Books

I log all the books I read (Kindle or physical) on my Goodreads page. Interestingly, Goodreads is also owned by Amazon. It’ll be fun to see if / how they ultimately integrate all this stuff.


If you – like me – love science fiction, I encourage you to support the new sci-fi magazine Compelling Science Fiction. The editor, Joe Stech, lives in the Boulder area and has been actively involved in the Boulder/Denver startup community. He’s using Patreon as a funding model, which I’m a big fan of for new and indie writers.


In case you are curious, based on the feedback I got to Is Republishing To Medium Worth It?, the answer, at least for now, appears to be Yes. So, if you are reading this on Medium, enjoy!

I’m a huge Tracy Kidder fan. I read The Soul of A New Machine as a senior in high school and, even though I don’t include it in the reason I went to MIT, I’m sure it played a part. To this day, it’s still one of my favorite books, although I haven’t read it in many years. I just kindled it (and several other Tracy Kidder books I’ve decided to re-read) and expect it’ll be in my near term reading list.

About a month ago Paul English sent me an email asking me if I wanted to read an ARC of Tracy Kidder’s new book A Truck Full of MoneyPaul and I haven’t worked together, but I knew him from a distance because of Kayak, the Boston startup community, and a few interactions we’d had over the years, including a long conversation via videoconference where we talked about depression and his new company Blade.

My answer was a rapid yes after his mention of Tracy Kidder. But what really got my attention was the line in his email that follows:

“The book deals with my bipolar stuff, and your writings on depression have been meaningful to me.”

That’s about as vulnerable a sentence you will see from an entrepreneur. The idea of exposing oneself around this topic to a writer like Tracy Kidder was incredibly brave to me. So now I was doubly interested.

I read the book the day after it arrived at my office. It was five stars – off the charts awesome on many levels. I asked Paul if I could blog about it and he asked me to hold off until his publisher said it was ok to do it. It’s now ok to do so.

Tracy Kidder wrote an amazing book. Paul like many entrepreneurs, is a complex person. Kidder doesn’t dwell on the good or the bad. He shifts effortlessly between the past, present, and future. Paul is the main character, but it’s not Paul’s biography. Kayak plays a role, but so does Blade, as does Paul’s childhood and early jobs. Interleaf makes an appearance (if you remember Interleaf, you just dated yourself. If you don’t remember Interleaf, you need to go learn about it because it was a really important pre-Web and then Web-transition company.)

The book isn’t about mental health and biopolar disorder. But Paul’s struggle with it is woven throughout and by the end of the book you have a good understanding of how it has been both a positive and a negative force in Paul’s life and career. Kidder does a magnificent job of teasing out moments that create the example of bipolar disorder without pounding the reader over the head with it. All of this makes Paul a complete human rather than just an entrepreneurial machine.

In the absence of a spectacular writer, Paul’s story is a fun one to read. But Kidder brings out another layer to the story, the person, the personality, how bipolar disorder impacts Paul and everyone around him, and how they respond, adjust, and calibrate to it.

Ultimately, it’s an incredibly intimate book. While I’m very open about my life, it takes an absurd amount of courage to hand yourself over to someone like Kidder. Paul did it in the context of his own struggles with bipolar disorder, against the backdrop of a complex entrepreneurial journey, at the beginning of his next act.

The only thing I disliked about the book was the title. It’s catchy, but it doesn’t capture the complexity of the book, or the protagonist. But that’s ok – titles are hard to get right and are really just a pointer to the content of the book.

Paul – thanks for being brave enough to let yourself be the subject of a Tracy Kidder book. Tracy – while I don’t know you, know that you have a mega-fan out in the world who has read all of your books. And, if you are an entrepreneur, investor, or curious about the intersection of mental health and entrepreneurship, or just love a great non-fiction book that reads like a novel, A Truck Full of Money should be the next book you read.

 


An annoying thing about Twitter Search is that it’s not good enough to help me find who tweeted at me that Dark Matter by Blake Crouch is something I should read. I scrolled through my @mentions until I was annoyed after trying to search but not being able to figure out how to scope the search so I could only search @mentions = bfeld (or maybe my problem is that it should be @mentions == @bfeld).

Whoever it was – thank you! Dark Matter was awesome. It’s the first book I read Saturday as part of my decompress from the week and feel better from trying to eat yogurt maneuver that I ended up playing out throughout the day.

I love near term sci-fi. I especially love right now sci-fi – stuff that happens in current time but incorporates a scientific breakthrough that is currently being explored.

Dark Matter is all about the concept of an infinite number of parallel universes. The scientific breakthrough is the notion of quantum superposition easily explained by the Schrödinger’s cat thought experiment.

The book is a magnificently fast romp that includes kidnapping, research institutions, love, family, death, religion, the nature of the universe, psychological intrigue, really complex relationship dynamics, and a whole bunch of other stuff that makes a novel irresistible to put down. There were a few plot twists that I anticipated or figured out before they came, but generally I rode the wave of the book.

If you are a sci-fi fan or just like a great action adventure novel with nerdy underpinnings, this is for you. And if you are wondering whether we are actually just part of a computer simulation, this book will help you understand that theory better.


I love tennis. I love David Foster Wallace. And I needed a book on the couch day after a gruelingly long week where I started feeling better and then was flattened this morning by a few spoons of my yogurt and peach breakfast.

String Theory: David Foster Wallace on Tennis was the second book I read today (the first was Dark Matter by Blake Crouch – more on that in another post) and it was delightful.

DFW was a tennis player and a pretty good one, especially as a junior player. If you’ve read Infinite Jest, you know that in addition to playing tennis, he is uniquely remarkable in how he writes about it.

String Theory was a collection of five prior long essays (or whatever the long essay equivalent of a novella is) about tennis. The first is about his childhood tennis experience titled Derivative Sport in Tornado Alley. Next is a delicious, curious, and sad essay titled How Tracy Austin Broke My Heart. The meatiest story is the third one titled Tennis Player Michael Joyce’s Professional Artistry as a Paradigm of Certain Stuff about Choice, Freedom, Limitation, Joy, Grotesquerie, and Human Completeness. I could have read this one twice and still not milked all the juice out of it. I paused after it and got some pretzels to munch on.

Having been to the U.S. Open a half dozen times, I completely identified with Democracy and Commerce at the U.S. Open. And the I remembered reading the last essay – Federer Both Flesh and Not – when it was published in 2006 as Federer as a Religious Experience in The New York Times PLAY Magazine. It used the Federer / Nadal Wimbledon 2006 final as the backdrop for its focus on Federer.

Once again, the footnotes are often better than the essay/story, as DFW lets his hair down (such as it was) and really lets loose on what is going on – unfiltered – between his ears.

I loved this book. If you are a tennis player or fan, do yourself a favor and get String Theory: David Foster Wallace on Tennis (it’s only in hardcopy and worth reading the old school non-digital way.) If you are a DFW fan, you’ve probably already read it (if you haven’t, prioritize!)


I think Shoe Dog by Phil Knight is the best memoir I’ve ever read by a business person.

I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sports.

Unlike so many memoirs, it’s not an equally balanced arc through Knight’s life. It’s not an ego gratifying display of his awesomeness, heavily weighted in the success of the company and all the amazing things that went on around that. Instead, it’s a deep focus on the beginning years of Nike especially around the first decade. It quickly gets to 1964 and the equal partnership between Bill Bowerman and Knight. But then it takes it’s time, year by year (each chapter is titled with the year number only) through the first decade of the company.

It’s an incredible story. I didn’t realize that for the first five years of the company, Knight had to work full-time – mostly at Price Waterhouse and then Coopers & Lybrand as an accountant – because the company didn’t have any resources to support him and his new family. He used nights, weekends, and in all the gaps in between to get Nike (the Blue Ribbon Sports) up and running. Year one revenue – in 1964 – was $8,000. Year two revenue – with one full time employee (not Knight) was $20,000. Year 41 revenue (2015) was $30.6 billion with a net income of $3.3 billion.

Knight covers all of it in detail. The ups and the downs. The many downs. The moments where he felt like he could lose it all, which seemed to happen at least once a year. His personal struggles as a leader and a manager. The people that drove him fucking crazy at the beginning, but were ultimately indispensable to the company. His momentary conflicts about whether or not the struggle was worth it. The breakthroughs – mostly understood in hindsight – when he realized they had gotten to another level.

The thread of financing the company, especially through the first decade, was just incredible. His only real source of financing was tradition banks (who sucked) and partners (playing the float). The company had literally no equity available to it, but was growing at a rate that would put most of today’s VC-backed startups to shame. He made it work and how he did it was awesome.

It’s incredible to get inside of a man now worth over $25 billion and the founder of one of the most iconic brands on the planet at the very beginning of his story. If you are a founder, this is a must read.


Tell All Books are nothing new and some of the most explosive ones of all time have already come from California (in and around Hollywood). Suddenly, tell alls are focusing on high tech companies instead of movie stars. So far this year two have been published with a lot of fanfare and I bet there are several others that are under contract from major publishing houses.

The first was Dan Lyons book Disrupted: My Misadventure in the Start-Up Bubble which is about his time at Hubspot. I love that the very first review on the Amazon page for the book is from the Los Angeles Times and says “Disrupted by Dan Lyons is the best book about Silicon Valley today” as it is indicative of the content of the book, which I’d categorize as ironic at best and notionally confused. Why? Because, ahem, Hubspot is in Boston, where the majority of Lyons’ book was based.

The second, which I gobbled down on Friday and Saturday, is Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley by Antonio Garcia Martinez. This book actually takes place in Silicon Valley and we get to spend a lot of time at Y Combinator, Twitter, and Facebook.

Both books are classic tell alls, which is to say that they are juicy, salacious, sarcastic, nasty, critical, provocative, self-effacing, cringeworthy, and generally an effort in both education (“let me tell you how the world works”) and self-justification (“look at the injustice visited on me by how the world works.”) Each will titillate, depress, sadden, frustrate, and amuse you. Each will likely cause you to have conflicting feelings about the authors. I expect both authors view this as “the truth – at least my truth – is more important than being liked.” Or maybe they just got healthy advances from their respective publishers (Hachette and Harper).

While I have no interest in debating either Lyons’ or Martinez’s personal truth, I fell like their excessive cynicism and general loathing of most of the people they worked with undermined their stories. While big swaths of each books were fun to read, some parts of them didn’t ring true to me, especially in the case of Lyons, where I felt like I was reading the words of a sad and angry person trying to justify – in hindsight – what had happened to him. Occasionally there would be a bright spot and I’d feel like the story had turned a corner and was going to have some positive content, but in both cases they turned dark quickly again.

Having read my share of tell alls over the year, including some that were passed off as autobiographies, I mostly feel sad – sometimes for the writer and sometimes for all the people in his way. I hope that the process of writing the tell all gives some release and closure on what clearly was an unpleasant and unfulfilling life experience. Or, I’m hopeful it leads to more enlightenment, or a more satisfying role in life for the person, as it appears it has for Dan Lyons from a casual read of his blog.

I don’t know Lyons or Martinez, but I know plenty of people in each of their books. Sometimes I share their view of the people they write about. Other times I don’t. But I kept searching for some optimism somewhere in each of these books and found none. Ultimately, that is what disappointed me about each of the books.


A few weeks ago I had lunch with John Dearie to discuss a new non-profit he has started called The Center for American Entrepreneurship. Several friends and people I respect a lot are on the board, including Lucy Sanders (NCWIT), Troy Henikoff (Techstars Chicago), Bob Litan (Brookings Institute), Rebecca Lovell (Seattle’s Office of Economic Development), Monisha Merchant (formerly Senator Bennet’s Economic Advisor), Jonathan Ortmans (Global Entrepreneurship Network), Jason Seats (Techstars), Dane Stangler (Kauffman Foundation), and Vivek Wadhwa (Stanford).

When I know, work with, and respect more than 50% of the board of a new non-profit, I pay attention. I’m glad I did – the conversation with John was stimulating. He has a vision and the experience to create a non-partisan organization to engage and educate people, especially policymakers in government, regarding the critical importance of entrepreneurs and startups to innovation, economic growth, and job creation.

While that might sound like a mouthful, I’ve been railing against the limitations of the way our government thinks about entrepreneurship for a decade. I’ve had a number of meetings over the years with the Small Business Administration (SBA) whose name says it all. I’ve often encouraged them to rename themselves the High Growth Entrepreneurship Administration, or even to create a separate organization, or split the SBA in two, or, in a fit of libertarianism, eliminate the SBA altogether. But, I know that none of that is going to happen because of a number of factors, including the fundamental lack of understanding in government about the difference between small business and high growth entrepreneurial businesses. Oh, and inertia.

Over the last few years, I’ve been exploring the idea that we really have two types of small businesses: local businesses and startup businesses. Both are important, but they have very different needs and contribute to the fabric of our economy in very different ways. As John and I were talking, he slid his book, Where The Jobs Are: Entrepreneurship and the Soul of the American Economy, across the table to me. I turned the pages and then over the weekend I read it while laying on the couch after a run.

It’s a great book that every policy maker in government at any level should read. It’s the first book I’ve seen that lays out an effective set of policy recommendations, with substantiation, for the startup society that we are living in. Against the backdrop of total government confusion about economic growth dynamics, combined with endless shallow rhetoric about what to do, I found it to be refreshingly optimistic.

While The Center For American Entrepreneurship website has a series of pages describing the issues and solutions to them, I didn’t find a crisp summary of the book on the web. So I decided to create an outline of the policies and the recommendations. They follow. If you disagree with any, or have any to add, please toss them in the comments as I evolve this as a list of “ways government can help startup communities.”


“Not Enough People with the Skills We Need”

  • Incentivize STEM Education
  • Launch a Curriculum-Focused Dialogue Between Business and Education
  • Launch an Education Reform Dialogue Among America’s Educators
  • Incentivize Experienced Talent to Consider Joining Growing Startups

“Our Immigration Policies Are Insane”

  • Eliminate the Cap on H-1B Visas
  • Award “Graduation” Green Cards
  • Create a “High-Skill Immigrant” Green Card
  • Create a “Startup Visa”
  • Create CitizenCorps

“Not All Good Ideas Get Funded Anymore”

  • Make the SBA More Entrepreneur-Friendly
  • Incentivize the Formation and Commitment of Angel Capital
  • Fix Venture Capital by Fixing the IPO Market
  • Cultivate the Formation of Viable New Businesses
  • Increase Startups Access to Capital
  • Enhance the Science and Technology Capacity of the U.S. Workforce

“Regulations Are Killing Us”

  • Devise a Preferential Regulatory Framework for New Business
  • Require Third-Party Review of All Proposed Regulations
  • Create a Regulatory Improvement Commission
  • Rank States’ Regulatory Environment

“Tax Payments Can Be the Difference between Survival and Failure”

  • Establish a Preferential Tax Framework for New Businesses
  • Allow Cash Method of Accounting for the First Five Years
  • Allow 100 Percent Expensing of Business Investment for the First Five Years
  • Pass the Startup Innovation Credit Act

“There’s Too Much Uncertainty – and It’s Washington’s Fault

  • Gradually But Significantly Reduce the Federal Budget Deficit and National Debt
  • Enact Comprehensive Competitiveness-Enhancing Tax Reform
  • Increase the Research and Development Tax Credit – and Make It Permanent
  • Return Federal Funding of R&D to 2 Percent of GDP
  • Jump-Start America’s Trade Agenda
  • Negotiate a U.S.-China Free Trade Agreement
  • Combine and Modernize Unemployment Insurance and Trade Adjustment Assistance