Brad Feld

Category: Entrepreneurship

One of my blog readers – Boaz Fletcher – sent me an awesome video this morning from RSA Animate.  It’s 11 minutes long and is a fascinating lecture by Dan Pink about The Surprising Truth About What Motivates Us.  I love the RSA Animate format – an artist animates the talk on a giant whiteboard in real time.

In this case Pink takes on the question of “Does More Money Motivate Higher Performance?”  In the first few minutes he shows that while this works for tasks requiring mechanical skill, this does not work for tasks that require even rudimentary cognitive skill.  In fact, in these cases there is an negative correlation between greater monetary reward and increased performance.  It’s counterintuitive, but the talk illustrates it beautifully with several examples that will appeal to any technology entrepreneur. 

There are several deeply insightful points including the notion that we crave autonomy and mastery in addition to simply making a contribution and getting rewarded economically for it.  Furthermore, if the “profit motive” gets unmoored from the “purpose motive”, bad things happen. 

Ultimately Pink makes a good case that as managers and entrepreneurs, we need to get past the ideology of using carrots and sticks to motivate people.  Grab 11 minutes and learn something important today.


I’ve always enjoyed hanging out with Om Malik.  We’ve had a handful of nice, relaxed discussions about some deep stuff.  Last week I took a break from Google I/O and spent an hour and a half with him.  We spent about an hour talking about life and some very personal things and then did a thirty minute interview which includes a really nice post on GigaOm about me and Foundry Group.

Om does a great interview and really brings out the best in people.  The next time he emails, he’ll have me at “Brad, would you talk to me about …”


I promise I’ll write something thoughtful tomorrow and not torture you with more video and audio. 

Over the weekend, I did a fun interview with Howard Lindzon on StockTwits TV during his annual Lindzonpalooza event.  We covered a wide range of entrepreneurial topics and gave each other plenty of good natured shit.  Eek – I’m a looking a little chunky – note to self: more running, more swimming, less eating.  Or maybe it was just the camera.

This afternoon I did an interview with Jon Hansen on Blog Talk Radio about an article that Ariana Huffington wrote on the Huffington Post titled When It Comes to Innovation, Is America Becoming a Third World Country?  Jon does a good, thoughtful, long form interview. 

And – as a special bonus, I met Alan Levy, the co-founder and CEO of BlogTalkRadio, at Lindzonpalooza.  What an awesomely small world.


Simon Sinek’s TED Talk from TedxPuget Sound (Sept 2009) has been posted and is just awesome.  He starts out with the question “Why is Apple so innovative,“ Why is it that Martin Luther King led the civil rights movement,” and  “Why is it that the Wright Brothers were able to figure out controlled power manned flight?”

He answers this by describing something he calls the Golden Circle:

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Every single organization knows WHAT they do.  Some know HOW they do it.  Very few people and organizations know WHY they do what they do, where WHY is “what’s your purpose, your cause, your belief; why do you get out of bed in the morning; why should anyone care.”

Most people start with the WHAT, go to the HOW, and end with the WHY.  Sinek makes the very clear point in this video, and on his Start With Why web site, that great people and organizations start with the WHY.

Find a quiet space and listen carefully to this TED Talk for 18 minutes.  Then spend at least the next 12 minutes thinking about your WHY.


Over the weekend, Mark Suster wrote a great post titled How To Communicate with your Investors between Board MeetingsMark continues to just tear it up with great advice for entrepreneurs.  However, he left out one thing from the post – which is one of my favorite pieces of advice for entrepreneurs.

Give your venture capitalists (and board members) assignments

Mark alludes to this in many of his suggestions but he never comes out and says it.  And, amazingly to me, many entrepreneurs either don’t ever think of this or don’t feel comfortable doing it.  They should.

Most VCs will quickly say that they want to help the companies they invest in to success.  Some will go further and say things like “I’ll do anything I can to help my companies.”  Rarely have I heard a VC say something like “My plan is to just hang around, go to board meetings, ask a few nonsensical, low insight, rhetorical questions, eat the crummy food, and then disappear until the next board meeting.”  However, as any entrepreneur who has ever worked with multiple VCs knows, the statements a VC makes (or doesn’t make) doesn’t necessarily correspond to his behavior.

I think you can break this cycle early in the life of your relationship with your VCs by giving them assignments.  At the end of the first board meeting, spend some time talking about your expectations for your board members (including your VCs), ask if they are reasonable, and then go around the table and ask each board member what they’d like to specifically help with between now and the next board meeting.  Explain that you want to develop a cycle of accountability for each board member to the company and use this to (a) develop deep engagement from each board member between meetings, (b) benefit from the experience and wisdom of each board member on a continual basis, and (c) set a strong tone for the leadership team (and the company) that everyone has functional responsibilities that they are held accountable to.  Acknowledge that it will take a few board meetings to get into a good rhythm with this, but be clear that you’ll spend a little time at the next board meeting going through individual assignments, what was done, and what the new assignments are until the next board meeting.

The assignments should be specific – if they are general (such as “help with strategy” or “help with the financing”) they will be useless.  Make sure the assignments play to the individual board members strengths and interests.  They should provide leverage for the leadership team; not create make work.  They should be impactful, but not mission critical.

In companies where the CEO hands out regular assignments, I’ve experienced an awesome tempo after about six months.  The board members begin holding themselves accountable and the management team is much more comfortable working directly with the individual board members.  Over time assignments become less “stiff” and the regimen of passing them out and reviewing them at the board meeting will fade away over time as everyone gets used to being held responsible for what they sign up for.


I’m fascinated with first offices.  I’m not talking about the bedroom, the dorm room, the garage, or the apartment.  I’m talking about the first real office.  Here’s mine.

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Bill Warner took this picture of me standing in front of 875 Main Street in Cambridge, MA last year.  My first real office – for Feld Technologies – was the fourth floor.  The building is a narrow five story building (three windows on the front) – long and skinny – 1600 square feet total.  The elevator opened directly into the office, the front of the building (that you see) was to the left; the bulk of the space was to the right.  I vaguely remember a cave like office near the back along with the bathroom and lots of open space in the middle.  When we moved in all of the left over shit from Pegasystems was still there – they were the previous tenant. 

While I had offices in my bedroom at my fraternity (351 Massachusetts Avenue) and in my bedroom at my parents house in Dallas, this was my first real office.  We had to take out the garbage and the place always smelled like damp, sweaty, anxious nerds.  We had some great times and some awful times, but this was where it all really started for me.

Where was your first real office?


For some reason I’ve been doing a lot of interviews lately.  In many of them I get asked similar questions, including the inevitable “what makes a great entrepreneur?”  When I’m on a VC panel, I’m always amused by the answers from my co-panelists as they are usually the same set of “VC cliches” which makes it even more fun when I blurt out my answer.

A complete and total obsession with the product”

The great companies that I’ve been an investor in share a common trait – the founder/CEO is obsessed with the product.  Not interested, not aware of, not familiar with, but obsessed.  Every discussion trends back toward the product.  All of the conversations about customer are really about how the customer uses the product and the value the product brings the customer.  The majority of the early teams are focused entirely on the product, including the non-engineering people.  Product, product, product.

And these CEO’s love to show their product to anyone that will listen.  They don’t explain the company to people with powerpoint slides.  They don’t send out long executive summaries with mocked up screen shots.  They don’t try to engage you in a phone conversation about the great market they are going after.  They start with the product.  And stay with the product.

When I step back and think about what motivates me early in a relationship with an entrepreneur, it’s the product.  I only invest in domains that I know well, so I don’t need fancy market studies (which are always wrong), financial models (which are always wrong), or customer needs analyses (which are always wrong).  I want to play with the product, touch the product, understand the product – and understand where the founder thinks the product is going.

I don’t create products anymore (I invest in companies that create them), but I’m a great alpha tester.  I’ve always been good at this for some reason – bugs just find me.  While my UX design skills are merely adequate, I’ve got a great feel for how to simplify things and make them cleaner.  Plus I’m happy to just grind and grind and grind on the product, offering both detailed and high level feedback indefinitely. 

How a founder/CEO reacts to this speaks volumes to me.  I probably first noticed this when interacting with Dick Costolo at FeedBurner when I first met him.  I am FeedBurner publisher #699 and used it for my blog back when it was “pre-Alpha”.  I had an issue – sent support@feedburner.com a note – and instantly got a reply from Dick.  I had no idea who Dick was, but he helped me and I quickly realized he was the CEO.  Over the next six months we interacted regularly about the product and when he was ready to start fundraising, I quickly made him an offer and we became the lead investor in the round.  My obsession with the product didn’t stop there (as Eric Lunt and many of the other FeedBurner gang can tell you – I still occasionally email SteveO bugs that I find.)

I can give a bunch of other examples like FeedBurner, but I wrap up by saying that I’m just as obsessed with product as the founders.  And – as I realize what results in success in my world, I get even more obsessed.  Plus, I really like to play with software.


Andrew does a nice interview.  We covered plenty of ground, including failure, when to really call it quits, the concept that “life is a fatal disease”, global vs. local failure, working on things that matter, what I think “fail fast” actually means, how to evolve your business (using Return Path and NewsGator as the examples), my obsession with product, how we decided to invest in Pogoplug, more on product and release tempo, a story about my grandfather, a story about Laura Fitton and why I care about OneForty, why it’s so important to always give more than you get, how the Defrag and Glue conferences came about, some book recommendations, and why fear and anxiety are emotions that have zero value to an entrepreneur.

Business Tips via Mixergy, home of the ambitious upstart!


In 2005, I wrote a post titled ADPrentice that talked about a weekend event I did with a number of the undergraduates in my MIT fraternity (ADP).  In the post I described the entrepreneurship education event I helped put on with Sameer Gandhi (Accel Partners – then at Sequoia Capital) and Mark Siegel (Menlo Ventures).  It was an awesome weekend – we held an event modeled after the Apprentice TV show (without the bad hair) that had three challenges: (1) Marketing, (2) Hiring / Interview, and (3) 5-Year Plan & Budget.  In between events, Mark gave a talk titled “How Does Venture Capital Work”, Sameer gave a talk titled “Business Plan 101”, and I gave a talk titled “Do You Have The Balls To Start A Company?” 

A few months ago I wrote a post titled Startups at 351 Massachusetts Avenue in Cambridge, MA detailing the rich history of startups from ADP that happened around the time I was living there.  After some back and forth, a handful of folks decided to mobilize another ADPrentice event for the undergraduates living in the house.  Mark, Sameer, and I have committed to participate again and we’ are trying to rope in a few of the other successful MIT ADP entrepreneurs from over the years.

In the mean time Alex Moore, the founder of Baydin (TechStars Boston 2009) who also lived at ADP (although much more recently) sent me a list of the various companies that have come out of folks that were at the ADPrentice event.  Not surprisingly, it blew my mind!

  • Josh Runge ’07 and Zach Clifford ’08 are working furiously on a task management/task optimization startup called Lazymeter.
  • Ruben Rodrigues ’04 and Josh Ouellette ’04 are starting Loci Technologies, a voter targeting system that incorporates real-time, location-aware feedback into campaign calls.
  • Patrick Hereford ’05 and Adan Gutierrez ’04 are starting Huddlehub, a fantasy sports aggregator and recommendation site that launched at SXSW and was mentioned on Jimmy Fallon’s late night show.
  • Steve Chait ’08 is working on interactive flashcards and learning-based games.
  • Xavi Ramirez ’07 and a coworker are starting a company part time and are still defining their first product.
  • Alex Moore is am working on Baydin with a partner from Dartmouth, making email clients smarter and more useful.

These are the active companies.  Two others were started that didn’t succeed, but that’s part of the entrepreneurial cycle!  It’s just awesome to see the outcome of something like this – it reminds me how powerful spending time with college kids is.  They are clearly the future – and we want more of them to be entrepreneurs.  Congrats to all of you – you make me proud to know you.