Brad Feld

Category: Entrepreneurship

I’ve made a lot of major decisions in my life – both personal and professional. For the professional ones, I’ve come up with an approach that I now use consistently. I try on the decision for a period of time – the more significant the decision, the longer the period of time. For the really major decisions, I try them on for 30 days.

Here’s an example. In 2003 I seriously thought about quitting Mobius Venture Capital. I was tired, burned out, and very frustrated. While I’d been a partner in Mobius from the beginning, I hadn’t really been engaged in managing the overall firm. I had my office and a small team in Boulder. I did my deals. I flew to the bay area often (where everyone else was located) but focused most of my energy on the boards I was on and the investments I’d made.

My whole world blew up in 2001. My portfolio melted down with the bursting of the Internet bubble. I was on way too many boards (over 25 – including four public company boards) so the entire thing was a total shit show. In addition to being miserable at work every day, I was 30 pounds overweight, drinking too much, traveling constantly, and involved in laying off thousands of people and shutting down over a dozen companies.

Then, on 9/11, all Americans participated in a massively traumatic event. I was in New York for it, having taken a redeye the night before from San Francisco. I was never in harms way, but 9/11 triggered a major depressive episode for me. When I got home to Boulder the night of 9/12 (after driving all night on 9/11 and all day on 9/12) I shut down all travel through the end of the year.

The depressive episode only lasted three months, but the shit show continued through 2002 as most VCs and Internet companies suffered a massive collapse. While my world started to settle down in mid-2002, the rest of Mobius started to more aggressively fall apart. There was no joy anywhere.

In early 2003, I started to think about leaving Mobius. While I was trying to be helpful in general to the firm and my partners, I didn’t like the way we were operating. I felt like we had way too many people, too much denial about the reality of our situation, and were making many bad decisions simply to defer the inevitable pain that was resulting from the collapse of the Internet bubble.

I woke up one morning in February 2003 and decided to spend a little time each day pretending like I had quit Mobius. I allowed myself to think about it twice a day – when I first woke up and when I went to bed at night. During the day I continued to work my ass off on everything I was doing for Mobius. But I gave myself two periods a day where I contemplated what a different work life might look like.

During these periods, I wrote down what I was relieved about. As the month went on, at the end of the day I started writing down what I was unhappy about at Mobius. In the morning I’d clear my mind as though I didn’t have anything in front of me to deal with that day, and then go into battle and deal with whatever was in front of me. At the end of the day, I’d repeat the thought process. And, at least once a week, I talked to Amy about what I was thinking about.

A clear pattern emerged for me. I didn’t dislike the work, even though most of it was not very fun. I felt a strong sense of responsibility for Mobius since I had helped create and contribute to the mess we were in. I felt a deep obligation to all the various people involved – the founders we had invested in, our LPs, and all the people who were still working for Mobius. But I didn’t feel engaged in the decision making that we – as a firm – were doing to get out of the ditch we were in.

After 30 days, I had a clear understanding that quitting Mobius was not the right answer for me. Instead, I needed to commit to engaging completely and taking responsibility for the whole firm, not just my corner of it. This didn’t mean taking over everything, but it did mean going all in on trying to make things better, whatever that meant.

In March 2003 I fully engaged in Mobius. While 2003 – 2006 was an incredible grind, I look back on that time period as one that I am satisfied with as we did manage to get Mobius to a stable place. I learned an incredible amount about running a VC firm through the work I did in that time period. And, with my partner Jason, we still manage what is left of the portfolio (still several hundred million of assets) simply because it is the right thing to do for the LPs.

When I reflect on the decision, I was only able to make it because I gave myself 30 days to really consider the decision and the various options. I’ve used this approach many times since, for decisions large and small, and it has served me well.


Fresh off a week of vacation, I’m rolling into the annual joyful madness that is Boulder Startup Week. If you don’t know the history of Startup Week (now owned by Techstars), it was founded by Andrew Hyde in Boulder in 2010 and subsequently begat the overall Startup Week program (powered by Chase) happening all over the world.

The schedule begins Monday morning (5/16) and continues through Friday night (5/20). I’m speaking at / co-hosting the following events.

Tuesday, May 17 – 10:30am – 11:30am: It Takes Two To Tango – The Working Relationship Between Venture Capitalists and Angel Investors

Tuesday, May 17 – 2:00pm – 3:00pm: Why and How we Invest in Women

Thursday, May 19 – 11:00am – 12:15pm: Mental Health and Wellbeing in the Startup Realm

Thursday, May 19 – 7:00pm – 9:00pm: CODE: Debugging the Gender Gap documentary

Friday, May 20 – 10:00am – 11:00am: The Birth of BB-8

Friday, May 20 – 7:00pm – 10:00pm: FounderFights – The Struggle Is Real, You Might As Well Hit Something!

While there are many great events, I think one of the best is going to be my partner Seth’s on Thursday, May 19 from 2:00pm – 3:00pm titled Seth Levine: Let’s Get Real About Angel Investing In ColoradoI’ve seen the slides and if you are an angel investor or a founder raising an angel round, this is a must attend event.

Enjoy the week! I hope to see you around.


I’m seeing an endless stream of hardware-related companies these days. In our world, we are focused on software wrapped in plastic, a line I think I first used some time in 2012. If you understand our themes, it fits squarely within human computer interaction for us.

There was a point in time – probably less than six years ago – where very few VC firms would even consider an investment in a hardware related company that was aimed at consumers. Every financing for every company we’ve invested in this area has been extremely difficult. We were not the first, nor are we the only, but in 2010 it was a very large, very dusty, and very dry desert landscape.

Suddenly, hardware related startups are all the rage.

While there has been more clarity on the core long-term economics of a hardware business, I continue to be baffled about the lack of understanding – by both VCs and entrepreneurs – of the core economics of a business like this at scale. A few folks, like our friends over at Bolt, have written great blog posts on this, but I fear that they are being overlooked, unlike the 3,671 blog posts on SaaS software, especially around SaaS metrics.

I was listening to a panel recently where several hardware entrepreneurs were discussing their businesses. I asked a simple question: “How do you think about your gross margin?”

The answer was all over the place. There was a lot of focus on current gross margin %, vagueness about how to compute gross margin, and discussion on subsets of cost inputs. There was no consistency in definition or view, especially at different scale points of the business. I could tell the panelists were uncomfortable with the discussion and the audience seemed to want to just move on and talk about something else.

I expect over the next year there will be 174 VC-based content marketing posts about how to build a successful hardware business. If they emulate the 3,671 posts about SaaS-based businesses, there will be plenty that discuss gross margin and how to think about it. Hopefully they’ll include a bunch of derivative metrics around pricing, BOM, shipping, and channel mix. Maybe they’ll even include information at different scale points of the business and tie the metrics to marketing and sales expense.

For now, if you are a founder building a hardware-based business, I encourage you to get to know other founders who have built successful hardware-based businesses at scale and go deep on the financials of their journey. You might be surprised how little equity is actually required to build a marketing-leading, cash flow positive, high growth, hardware related company.


In a world of endless signal and noise coming at us from all angles including TV, radio, the web, Facebook, Twitter, Snapchat, blog posts, email, text messages, Slack, and fill in another 50 different sources of stuff, we don’t have a measurement for the sentiment of the noise (and signal) and the toll it takes on our thinking.

If you pay attention to finance, you are familiar with the VIX, which is officially the implied volatility of S&P 500 index options. It’s unofficially known as the fear index and is a measure of the market’s expectation of stock market volatility over the next 30 days. For example, here’s the VIX for the past 12 months.

VIX for the past 12 months

I don’t pay attention to the VIX on a daily basis as I don’t care about the stock market but I find it interesting in hindsight to see how it correlates to changes in the DJIA over a long period of time.

VIX vs DJIA

In February, I was pondering the tone of the noise – and the signal – that was coming my way. If I had a measure for it the fear in it, it tracked the VIX pretty well (a sharply increasing level with a peak some time in early March followed by a rapid decline back to normal). At the same time, the cognitive load from my daily life (work and personal) increased very significantly in Q1 due to a series of things good and bad.

I reached a point in March where I actually said out loud to someone “I can’t take on anything new – my cognitive load is maxed.” I literally couldn’t think about anything beyond what I was currently trying to process. While I’m still at a high load, I don’t feel anywhere near as maxed as I did at the end of March.

In the past 24 hours I’ve responded to a few emails that were particularly tone deaf to reality. The level of aggression in the noise seems unusually high these days. The random hostility from people I don’t know very well, but who feel like it’s an effective personal strategy to attack as a way to get attention, seems at an all time high. I presume some of this is from our current political cycle and the corresponding tone, but I could be coming from other dynamics as well.

Regardless of how zen one is, all of the noise, signal, interactions, and life activity creates a cognitive load. While I’m not sure a macro measure – like the VIX – is useful, I certainly feel like a personal one would be.


Bill Gurley wrote an incredible post yesterday titled On the Road to Recap: Why the unicorn financing market just became dangerous … for all involvedIt’s long but worth reading every word slowly. I saw it late last night as it bounced around in my Twitter feed and then read it carefully just before I went to bed so the words would be absorbed into my brain. I read it again this morning when I woke up and I expect I’ll read it at least one more time. I just saw Peter Kafka’s summary of at at Re/code (We read Bill Gurley’s big warning about Silicon Valley’s big money troubles so you don’t have to) and I don’t agree. Go read the original post in its entirety.

Fred Wilson’s daily post referred to the article in Don’t Kick The Can Down The RoadFred focuses his post on a small section of Bill’s post, which is worth calling out to frame what I’m going to write about today.

“Many Unicorn founders and CEOs have never experienced a difficult fundraising environment — they have only known success. Also, they have a strong belief that any sign of weakness (such as a down round) will have a catastrophic impact on their culture, hiring process, and ability to retain employees. Their own ego is also a factor – will a down round signal weakness?  It might be hard to imagine the level of fear and anxiety that can creep into a formerly confident mind in a transitional moment like this.”

Fred and I have had some version of this conversation many times over the past twenty years as we both strongly believe the punch line.

Entrepreneurs and CEOs should make the hard call today and take the poison and move on

But why? Why is this so hard for us a humans, entrepreneurs, investors, and everyone else involved? Early in Bill’s post, he has a section titled Emotional Biases and it’s part of the magic of understanding why humans fall into the same trap over and over again around this issue. The “Many Unicorn founders …” quote is the first of four emotional biases that Bill calls out. If that was it, the system could easily correct for this as investors could help calibrate the situation, use their experience and wisdom to help the founders / CEOs through a tough transitional moment, and help the companies get stronger in the longer term.

Of course, it’s not that simple. Bill’s second point in the Emotional Biases section is pure fucking gold and is the essence of the problem.

“The typical 2016 VC investor is also subject to emotional bias. They are likely sitting on amazing paper-based gains that have already been recorded as a success by their own investors — the LPs. Anything that hints of a down round brings questions about the success metrics that have already been “booked.” Furthermore, an abundance of such write-downs could impede their ability to raise their next fund. So an anxious investor might have multiple incentives to protect appearances — to do anything they can to prevent a down round.”

Early in my first business, a mentor of mine said “It’s not money until you can buy beer with it.” I’ve carried that around with me since I was in my early 20s. Even when I personally had over $100 million of paper value in an company I had co-founded and had gone public (Interliant), I didn’t spend a dime of, or pretend like I had a nickel of, that money. In 2001 and 2002 I learned a brutal set of lessons, including experiencing that $100 million of paper money going to $0 when Interliant went bankrupt. And, as a VC, I experienced a VC fund that was quickly worth over 2x on paper that ultimately resulted in being a money losing fund. I didn’t buy any beer or spend all the money on random shit I didn’t need and fundamentally couldn’t afford.

This specific bias is rampant in the VC world right now. As Bill points out, many funds are sitting on huge paper gains which translate into large TVPI, MOC, gross IRR, or whatever the current trendy way to measure things are. However, the DPI is the interesting number from a real perspective. If you don’t know DPI, it’s “distributed to paid in capital and answers the question “If I gave you a dollar, how much money did you actually give me back?” This is ultimately the number that matters. Structuring things to protect intermediate paper value, rather than focusing on building for long term liquid value, is almost always a mistake.

Let’s go to number three of the emotional biases in Bill’s list:

“Anyone that has already “banked” their return — Whether you are a founder, executive, seed investor, VC, or late stage investor, there is a chance that you have taken the last round valuation and multiplied it by your ownership position and told yourself that you are worth this amount. It is simple human nature that if you have done this mental exercise and convinced yourself of a foregone conclusion, you will have difficulty rationalizing a down round investment.”

This is linked to the previous bias, but is more personal and extends well beyond the investor. It’s the profound challenge between short term and long term thinking. If you are a founder, an employee in a startup, or an investor in a startup, you have to be playing a long term game. Period. Long term is not a year. It’s not two years. It could be a decade. It could be twenty years. While there are opportunities to take money off the table at different points in time, it’s still not money until you can buy beer with it, so the interim calculation based on a private valuation when your stock is illiquid just shifts you into short term thinking and often into a defensive mode where you are trying to protect what you think you have, which you don’t actually have yet.

And then there’s the race for the exit, in which Bill describes the downward cycle well.

A race for the exits — As fear of downward price movement takes hold, some players in the ecosystem will attempt a brisk and desperate grab at immediate liquidity, placing their own interests at the front of the line. This happens in every market transition, and can create quite a bit of tension between the different constituents in each company. We have already seen examples of founders and management obtaining liquidity in front of investors. And there are also modern examples of investors beating the founders and employees out the door. Obviously, simultaneous liquidity is the most appropriate choice, however, fear of price deterioration as well as lengthened liquidity timing can cause parties on both side to take a “me first” perspective.

This is one of the most confounding issues that accelerates things. Rather than making long term decisions, individuals optimize for short term dynamics. When a bunch of people start optimizing independently of each other, you get a situation that is often not sustainable, is chaotic and confusing, and inadvertently increases the slope of the curve. In the same way that irrational enthusiasm causes prices to rise faster than value, irrational pessimism causes prices to decline much faster than value, which increases the pessimism, and undermines that notion that building companies is a long term process.

Those are my thoughts on less than a third of Bill’s post. The rest of the post stimulated even more thoughts that are worth reflecting deeply on, whether you are a founder, employee, or investor. Unlike the endless flurry of short term prognostications that resulted from the public market decline and subsequent rise in Q1, the separation of thinking between a short term view (e.g. Q1) and a long term view (the next decade) can generate profoundly different behavior and corresponding success.


The Kauffman Fellows Academy is offering another session of the Venture Deals course on the NovoEd platform. This time it is free and runs from April 24, 2016 – June 13, 2016.

We’ve done this course several times in the past with classes of around 100 people and have gotten great feedback. Last year, we started talking to the Kauffman Fellows Academy and NovoEd about doing it for free to reach a wider audience, and in the context of #GiveFirst offer it for free, as the primary motivation for Jason and I had nothing to do with money. The original few sessions has recouped the cost to NovoEd of producing the course so they, and the team at Kauffman Fellows Academy were willing to give free a try.

Sign up is trivial (one click using your Facebook, Google, or O365 id).

The course is based on the second edition of the book Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. Jason and I are working on the third edition which we be out later this year so this is a chance for anyone interested to engage with us now, ask us questions that we’ve missed in the second edition, or address nuances and larger trends that have changed since the second edition came out in December 2012.

Take a look at the overview for the Venture Deals Course for Spring 2016 and sign up and join us if you are interested.


Applications are open for the second group of Colorado Global Entrepreneurs in Residence. If you are interested in applying send a resume and a cover letter, including a statement of interest, to GEIR-apply@colorado.edu.

The Global Entrepreneurs in Residence (GEIR) Program brings international entrepreneurial talent to the CU-Boulder campus and community. GEIRs work across the CU-Boulder campus mentoring students in a wide array of projects requiring an entrepreneurial mindset. GEIRs guest lecture in classrooms, advise on entrepreneurial research, and provide mentorship to CU community members developing their own startups.

If you aren’t familiar with the program, there is detailed information on the CU Boulder Global Entrepreneurs in Residence page and a detailed overview of the GEIR program.

We currently have three Colorado Global EIRs.

  • Hector Rodriguez (Spain)
  • Julien Denaes (Switzerland)
  • Nigel Sharp (England)

We are looking for entrepreneurs with a college or graduate school degree, and with a track record in, or a very
strong interest in, entrepreneurship, technology commercialization, and leadership.

We expect we’ll accept another three EIRs in this group.

Amy and I are proud to be supporting the Global EIR program and the Global EIR Coalition (which I’m on the board of). While Colorado is one of three states to have a program (the others are Massachusetts and New York) we are about to launch a few other states, including one I’m particularly excited about.

If you are interested in getting involved and bringing the Global EIR Coalition to your state, send me an email and I’ll connect you with the right person. If you are interested in applying to be part of the Colorado GEIR program, apply by email at GEIR-apply@colorado.edu.


Last week New York was the third state to create a program – called the International Innovators Initiative (IN2NYC) – based on the construct of the Global Entrepreneur in Residence program.

This is a New York City based program created by the New York City Economic Development Corporation (NYCEDC) and the City University of New York (CUNY). IN2NYC is by far the most ambition program to date. It will help up to 80 selected entrepreneurs gain access to the visas they need to grow their businesses in New York City and is projected to create more than 700 jobs for New Yorkers in the first three years.

The first program was in Massachusetts and is a state driven initiative. The second program was in Colorado and is a privately funded initiative. The New York program is a city driven initiative.

When we started the Global EIR Coalition last year, we knew that Massachusetts and Colorado would be straightforward since they were both in process (MA was done, CO was almost done.) However, we didn’t know which state would be next. We’ve learned a lot about the process of getting things up and running, especially since each state or city university system, which is a key part of the Global EIR program, is different.

New York, as with many things that New York (and New Yorkers) do is big and ambitious. It’s impressive how the various constituents, especially the CUNY system and the NYCEDC, have come together.

After working since 2010 on the Startup Visa and being endlessly frustrated by the inability of Congress to get anything done, I shifted my focus last year to a state by state approach, using the legal and functional framework created in Massachusetts by a team that includes Jeff Bussgang, a fellow board member with me on the Global EIR Coalition. We have several more states in the pipeline to launch and I’m super excited about where this is heading.

If you are in a state other than Massachusetts, Colorado, and New York and are interested in playing a leadership role around the Global EIR Coalition, please email me.


I received plenty of interesting feedback on my post titled Sources of InsecuritiesA good friend and one of our investors, Jamey Sperans, even put together a slide trying to process the concept. If you were interested in the original post, I expect it’ll be fun to ponder Jamey’s slide on a Sunday morning.