Brad Feld

Tag: book

Neon Fever Dream by Eliot Peper was outstanding. But you can’t read it yet as it’s still in draft form.

Eliot’s last book Cumulus was published a few weeks ago and has gotten awesome reviews. He’s turned into a writing machine and already had a draft of Neon Fever Dream ready to go when Cumulus was finalized.

I first met Eliot several years ago when he emailed me a few chapters of the first book he was working on about a fictional tech startup in Boulder. With it he was pioneering a genre that I referred to as “startup fiction” – kind of on the edge of Cyberpunk and near-term science fiction that I love dearly, but set in the immediate present. Uncommon Stock was the first book that FG Press published and I spent plenty of time with Eliot as chief cheerleader and mediocre editor and, when the book was finished, loved it.

Eliot went on to write a trilogy starting Mara Winkel. While a fictional character, I became good friends with Mara and would have invested in her if I could have.

When Eliot wrote Cumulus, he moved away from Mara but retrenched in his home town of Oakland. This time he wandered a little further into the future and wrote a great dystopian thriller that fits clearly in my near-term science fiction category and puts him in the same zone as one of my other favorite contemporary writers, William Hertling.

And then came Neon Fever Dream. You’ll have to wait a little while for it, but this time, instead of Oakland, Eliot takes us to Burning Man and spend 90% of the book there over the course of a week. His writing has matured with each book and he totally nails it at all levels. I love that his protagonists continue to be these incredibly powerful female characters who are simultaneously introspective and totally kickass heroic leaders. The pacing is great – I read the entire book in one evening on day two of my vacation last week. I noticed Mara in the background in one scene early on and paid attention for a few more easter eggs, but didn’t find any. But I loved it nonetheless.

Eliot – I’m deeply proud of you. Thirty years from now I get to point at these blog posts and say “I knew him way back at the beginning …”


Last week I was on vacation and off the grid. Amy and I decided to stay home, rest, just hang out, and read.

Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right was first on the list. I have a very cynical attitude toward politics, especially in the context of big money, so I was fascinated by this book. I’d read snippets about it and had read the New Yorker article Covert Operations: The billionaire brothers who are waging a war against Obama by Jane Mayer in 2010 that was the inspiration for her to write this book.

After 450 pages, my cynicism had evolved from significant to profound. I kind of knew what I was getting into when I started reading the book, but the rabbit hole is very, very, very deep. I know that there are many people, especially in politics, who don’t care about the truth and that one person’s truth is not necessarily “the truth.” But the extent of the manipulation, strategies surrounding it, lies supporting it, and the money financing it were extreme even for my already cynical perspective.

I’ve never really engaged financially in politics. While I’ve contributed here and there to candidates that I support, I’ve always done it in the context of personal contributions to the campaign. While I’ve supported specific issues like patent and immigration reform, I don’t think I’ve ever given to a candidate through an organization designed to support one of these issues, but instead I have always given my gifts directly to activities around the specific issues.

With the emergence of Super PACs, it’s gotten more confusing, but I’ve tried not to support PACs, Super PACs, or bundlers. I’ve fallen into the trap of this several times, but always made sure that what I did wasn’t tax deductible or characterized as a charitable gift. I’m not trying to be a goody two-shoes, but rather just follow the rules and play by them.

While Mayer’s book focuses on the Koch’s, a bunch of their friends in their extended network, and the rise of the radical right, she alludes to similar dynamics going on now on the liberal front. While it’s easy to paint it as extremes of the Republican party, label it the rise of the libertarians, or describe it as a takeover of the Republican party, it’s clear to me that the financial dynamic described covers the entire political spectrum.

But that’s not the disturbing part to me, as money, influence, and power have always been wrapped up together. Instead, I ‘m bothered by the characterization of the activities as charitable, the blatant tax evasion from the contributors, the disingenuous behavior by the principles and their proxies, and the fundamental disrespect for a system that is supposed to be representative of the people.

Regardless of your political leanings or attitude, this book is worth reading, if only to have a perspective on how far we have gone into some alternate reality that now is driving how things work. Or maybe it’s always been this way, and we are just now noticing how much money is, and can be, involved.


If you are a looking for an awesome sci-fi book to read, download Cumulus by Eliot Peper right now. And, if you want some independent confirmation from others not named me, this just happened.

Cumulus #1 on Amazon Cyberpunk

Eliot nails a dystopian future set in Oakland that incorporates the evolution of all the tech we are currently using. The early reviews are outstanding – including ArsTechnica’s Cumulus is your new favorite surveillance-fueled dystopian novel and Tech.co’s Startup Thriller Book ‘Cumulus’ Warns of a Dystopia Under Surveillance – and match my experience of the book.

I’m super proud of Eliot. He was the first author that FG Press published and I wrote about getting to know Eliot in my post about his first book Uncommon Stock 1.0 in 2014. If FG Press hadn’t failed I expect we would have published Cumulus. I’m happy that Eliot is continuing to write and finding the success he deserves from his efforts.

If you want the story of the book in Eliot’s words, read his thoughts about Cumulus on his blog. Or – just cut the chase and grab Cumulus right now.


If you are interested in understanding the business implications of blockchain technology, William Mougayar‘s new book – The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology – is a must read.

I’ve known William for about five years. I almost invested in his company Engagio (there’s now a different company by that name) but decided not to. However, our friendship developed and he’s been an amazing host anytime I’ve been in Toronto.

Several years ago William became obsessed with Bitcoin and then the Blockchain. In January 2016 he launched his new book effort around the Blockchain on Kickstarter and I quickly backed him at the GENEROUS Supporter level.

GENEROUS Supporter
++ 50 E-BOOKs of The Business Blockchain.
++ 50 E-BOOKs of Centerless.
++ 50 Print copies of Centerless.
++ Your Name in the Acknowledgements for BOTH books, and on the website.
++ Invitation to Slack private channel
++ 45 mins Conference Call Discussion with your team to discuss your Blockchain strategy.
You will receive the digital copies of the first book in March 2016, and the second book in June 2016.

I love Kickstarter. I have such a delicious habit that allows me to exercise my poor impulse control whenever I feel like it, which if you think about it too hard, is a little contradictory.

William ended up getting a publishing deal with Wiley (through the same editor that I work with and had connected with William a while ago.) Wiley did a great job cranking things out extremely quickly, breaking all the normal publishing time frames, and the book comes out in a week (you can pre-order it on Amazon now.)

I read a draft a month or so ago and gave William a blurb for the book, something I rarely do anymore and only when I’ve read and commented on a draft. But when a friend asks and I’ve had a chance to read the draft, I’m game to do this, like I did for Steve Case’s recent excellent book The Third Wave: An Entrepreneur’s Vision of the Future.

On Sunday, after my two hour run, I laid on the couch and read the production copy of William’s book. He’d cleaned it up a lot since the draft version I’d read and it flowed quickly. While I know plenty about the blockchain – both technically and from a business perspective – I read it with beginners mind, assuming I knew nothing about Bitcoin and the blockchain, other than how to spell them.

It’s a quick read, but has a lot of depth. William is a good writer so it’s easy to read, especially for a book around a topic that is hard to get into. As a bonus, the footnotes and bibliography are solid, giving you lots of places to go if you want to explore more.

If you want to understand the blockchain from a business perspective, this is the book for you.


Every entrepreneur out there should grab a copy of The Third Wave: An Entrepreneur’s Vision of the Future by Steve Case and read it.

If you don’t know Steve, you’ve probably heard of him. He’s had a remarkably entrepreneurial journey starting with co-founding AOL in the 1980s. While AOL has now been absorbed into Verizon (after having been bought, spun out, and bought again) at its peak around 2000 nearly half of all Internet users in the US accessed the internet via AOL and everyone over the age of 40 knows how to say “You have mail.”

I’ve gotten to know Steve over the past six years through the Startup America Partnership (where he was Chairman) and then UP Global (where he was also Chairman). I’ve learned a lot from him both from reflecting on the past and talking about the future.

I was excited when he told me he was finally writing a book. I loved the title, as I’m a big Alvin Toffler fan as I describe in my post from nine months ago titled What Is The “Third Wave” Of This Generation? I didn’t have an answer for this question got an email a few days later from Steve.

“Hi Brad. I saw your tweet and blog. I too was inspired by Toffler’s Third Wave. I’m now working on a book (my first!) with some of my recollections of the past, but mostly my perspectives on the future. And, in part to honor Toffler, I’m calling it The Third Wave. I’m finalizing the manuscript now. It builds off the article I wrote for the Washington Post a few months ago. Happy to send the current draft to you to critique, if you have time to read it in the next week. (I have told Simon & Schuster they’d get a final manuscript at the end of the month.) Let me know if you’d like to see it. Thanks.”

A week later I’d read it and got some specific suggestions back to Steve with the punch line:

“Overall I think the book is excellent. I love the thesis about The Third Wave as applied to entrepreneurship.”

This is an important book that I think will stimulate a lot of thinking about the future for any entrepreneur. It also helps understand the potential futures better by reflecting on the past through Steve’s own journey, especially around AOL.

If you are an entrepreneur, make time to read The Third Wave: An Entrepreneur’s Vision of the FutureSteve – thanks for taking the time to write it.


I read The Three-Body Problem last week and loved it. It was a little hard to get into it at the beginning and that ended up being pat of the beauty of it. I’m not going to summarize it here – I encourage you to read it – but want to talk about the thoughts it simulated.

About two-thirds of the way through the book, I had a thought while laying in bed next to Amy that we don’t have any idea how the universe works. I blurted out something like “We don’t know how the universe, whatever that means, works.” Appropriately, Amy asked “Tell me more” which is how many of our funnest conversations unfold.

I’ve been listening to the Hyperion Cantos on Audible while I run. I’ve ramped up my training again so I’m almost done with the last book (Rise of Endymion). As I absorb all of them, I think Dan Simmons has written what may end up being the most important science fiction books of our era.

When I toss creative constructs like the void which binds, the conflict between humans and cylons, and the Trisolaran’s (including criticism about how stupid they are) into a cauldron and stir it around, the stew that gets made reinforces my view that as humans we have no idea what is actually going on.

The idea the we are the only sentient beings that have ever existed makes no sense to me. Our view of time, which is scaled by a normal human lifespan (now approaching 80 years) sizes the lens through which we view things. Our daily cadence, which is ruled by endless interactions that last under a second and require almost no foreground thought, just reinforces a very short time horizon.

What if our time horizon was 100,000 years. Or 1,000,000 years. Or we could travel forward and backward through time at that scale. Or cross physical distances immediately without time debt. Or cross physical distances while varying the time dimension so we can travel both physically and through time at will. Or maybe travel on a dimension that is different than distance or time that we haven’t even considered yet.

Over the weekend, I ended up reading a few articles on quantum computing and qubits. As I was trying to piece together the arguments the authors were making about the impact on machine learning and AI, I drifted away to a simple question.

What does time mean anyway?

This might be my favorite part of The Three-Body Problem. I’m planning on reading the second book in the trilogy (The Dark Forest) next week after I finish the third book in the Red Rising Trilogy (Morning Star) to see where it takes me.


A cliche I’ve heard many times is “Wall Street Always Wins.” The first week of 2016 in the public markets has been an entertaining reminder of this.

In 1998, when I started ending up with lots of shares in public Internet companies, I came up with a formulaic approach for any public equities that are distributed to me (either from our funds or other VC funds). The approach was mathematic, dispassionate, and easy for me to execute. Over the past 18 years this strategy served me well.

In 2002, I decided not to own any public company stocks except for companies that I directly invested in as private companies. I sold whatever remaining public company shares I still had post Internet bubble and took an entirely different approach to the public markets.

While I have still have plenty of public equity, it is through either index funds, equity fund managers that I have a long term relationship with, or a few companies that I invested in when they were private companies. And, for the last category (the shares I own personally), I still use the long-term formulaic approach I came up with in 1998.

I’m a big believer in the Bogle school of thought about owning the market, rather than trading stocks. As a result, I don’t have to pay attention to the public markets on a daily basis. Or a weekly basis. Or an monthly, quarterly, or annual basis. Or basically, at all. That lets me focus all of my mental energy on what I like and what I think I’m good at (which is not being a stock picker or trader.)

The first finance course I took at MIT was 15.401: Finance Theory I and was taught by Stewart Myers. I remember the cover of the textbook, fondly called Brealey and Myers, what the Capital Asset Pricing Model is, and a few other things. Even though my future business partner Dave Jilk told me that he enjoyed the finance classes he had taken, I didn’t, and after taking 15.402 (which was required for my masters degree), I was done with corporate finance after taking the final exam.

Except – not really – since a big part of my job is corporate finance, just for startups and fast growing companies. However, unlike the evolution of the 15.4xx finance classes, and the extreme amount of financial engineering and financial innovations (both good, bad, and questionable) that came out of MIT research and MIT professors, most of the math involved for a venture capitalist can be done in one’s head, as long as you are decent at arithmetic.

But, for some reason, I occasionally like reading about Wall Street and corporate finance. Some of it is akin to watching the inevitable train wreck that surfaces in books like The Big Short. Some of it is to try to understand human motivation and behavior in a sphere that I don’t encounter often. And some of it is just to learn something that, in some parallel universe, I might be participating in.

Flash Boys was a good capstone to the last week of wallowing in the global financial crisis of 2008, which I began by watching the movie The Big Short. Once again, Michael Lewis took a hard topic and made it accessible, fun, interesting, and character heavy. After reading the book and then poking around IEX, the alternative trading system at the center of the story, I got a fun bonus by discovering that Spark Capital and Bain Capital Ventures are both investors in IEX.

I’m probably done for a while reading about Wall Street. But, once again, after reading Flash Boys, the cliche “Wall Street Always Wins” rings true in my brain.


Amy and I take an annual one month sabbatical completely off the grid. This is something that each of my partners and their families also do – we rotate throughout the year and the other partners completely cover for whomever is on sabbatical. Based on the experience of the past two years, this has had a dramatic positive impact on our lives, our relationship with our families, our mental health, and our longevity in our business. It also is a powerful reinforcing dynamic in our partnership – we talk regularly about how we all work on everything together, but when one person is gone for a month and the other three have to cover everything he’s working on, there’s nowhere to hide and the trust dynamic that evolves is remarkably deep.

We went to Rancho Valencia and played tennis at least five days a week and I used this trip to completely reboot my tennis game. When I was a kid, I played junior tennis in Texas from age 10 – 14. I was good but not great – I could consistently get to the quarter finals in tournaments and every now and then make it to the semifinals. I stopped playing around age 14 when I discovered girls and computers. Today, after having zero consistency on the court for 35 years I’m a solid 4.0 but with some effort and consistency I expect I could play 4.5 tennis. That’s kind of a fun thought for the next 20 years.

One of the other things Amy and I do on sabbatical is read every day. We are both fast readers and I generally can read a book in a day or two, depending on the type and size of the book. Last year I was on a biography kick in Bora Bora and that’s what I posted about. This year I decided to do a LIFO approach on my Kindle so you’ll just get the whole list (in order read) along with my quick thoughts. This includes books I decided to buy while on sabbatical as they jumped to the front of the LIFO line.

If you want my full reading list mildly categorized going back several years, take a look at my Goodreads account.

How to Archer: The Ultimate Guide to Espionage and Style and Women and Also Cocktails Ever Written: Amy and I ended up addicted to Archer and I think it’s now my favorite TV cartoon. The book is fun, but the TV show (now through six seasons) is a riot. Archer Vice is an especially fun year (Season 5).

Rogue Lawyer: I stopped reading John Grisham books many years ago (I loved his first few and then got bored). For some reason I picked this one up and thought it was great fun.

Why Information Grows: The Evolution of Order, from Atoms to Economies: This one was a little chewy, but fortunately not that long. I don’t remember why I bought it or who had recommended it to me. It didn’t stick with me thought – I’m not sure I remember anything insightful from it.

How We’ll Live on Mars (TED Books): Given the move The Martian and all the recent Elon Musk talk about Mars, I decided to learn a little more. This was another winner – easy to read and very accessible, yet with plenty of stuff that was new to me.

The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor: Yeah, well, Howard Marks is an investment genius. I should have read this book when it first came out. If you are in any kind of investment business (including Venture Capital) you should read this book right now.

Startup Wealth: How the Best Angel Investors Make Money in Startups: Josh interviewed a bunch of angel investors, including me. This is a very timely and relevant book for any angel investor. It’s heavily interview style and could have benefited from a stronger edit pass, but it has tons of useful (and often contradictory) feedback from lots of different angel perspectives.

The Term Sheet: A Startup Thriller Novel: I’m a big fan of the Startup Fiction genre. This was a quick, fun read.

@War: The Rise of the Military-Internet Complex: This was an important book that crushed my soul. We are at the very beginning of something that is so complex that it will make traditional / historical war look like child’s play. Sure – the ancient Romans and the Greeks created a lot of war strategies that are still in use today, but they never envisioned this.

Our Robots, Ourselves: Robotics and the Myths of Autonomy: I’m reading a lot about robotics and AI these days. I bet you aren’t surprised. This was a solid book – I learned a few things and it made me think a little deeper about others.

Straight to Hell: True Tales of Deviance, Debauchery, and Billion-Dollar Deals: I needed something fun, light, and absurd to read as I been consuming too much serious stuff. This book, written by the guy who created the hilarious GSElevator twitter account, nailed it. As a bonus, if you are either voyeuristic or cynical (or both) about investment bankers, this book is for you.

The Investment Answer: I was given this book with a note that it’s a clear, basic book on personal finances and investing. It’s that, but very basic. If you don’t feel like you have a handle on your personal investing approach, even if you don’t have a lot of money, this is a good starting place.

America’s Bank: The Epic Struggle to Create the Federal Reserve: With all the discussion about the Fed starting to raise interest rates, I felt I owed it to myself to understand the history of the creation of the Federal Reserve. I knew under 3% of what actually had happened, and I didn’t understand any of the competing forces. In addition to the mechanics and philosophy of what and why the Fed was created, the politics behind it were fascinating. Like a lot of history, it was a little too much blow by blow, but overall really good and context generating.

The Last of the President’s Men: This was the best book of the trip. Wow, wow, wow. I’m a huge Woodward fan so I’ve read a lot of his books. This is a capstone to a very long career of writing about Nixon. It’s totally crazytown what still is surfacing from the Nixon White House era.

Girl in the Woods: A Memoir: I’ve got a fantasy that in a parallel universe I thru-hike the Pacific Crest Trail. While I’m not going to do it in this particular lifetime, I love reading stories about people who do it. This one, like The Wild, is a coming of age story that is incredibly powerful and well written. While there are plenty of stressful, emotionally painful, and some cringeworthly parts, I thoroughly enjoyed the whole book.

Wishful Drinking: Star Wars 7 is coming. Amy and I are in the midst of watching Episodes 1 through 6. So – it’s time for some Carrie Fisher. Well – ok – one is enough.

Wired: The Short Life & Fast Times of John Belushi: Reading some Carrie Fisher led me to reading Bob Woodward’s biography of John Belushi. It also prompted us to download the best of Belushi on SNL and watch it, although we managed to restrain ourselves from watching Neighbors. As a childhood Belushi fan, this book made me incredibly sad and I think I actually moped around for a few days after reading it.

A Fire Upon The Deep (Zones of Thought series Book 1): Time for some science fiction. I hadn’t read Vinge’s Zone of Thought series so I decided to start it. Like most Vinge, it’s a lot of book with tons of ideas that hold well today, in this case about what is going on 25,000 years in the future. I’ve got the next one on my Kindle and will read it when I need another break from current reality.

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns: Amy and I aren’t public market investors – neither of us are interested in it and I simply don’t have time or the emotional energy to add it into the mix of what I do. However, we own plenty of public equity through the various mutual funds (managed and index) that we own. I’d never read the book by Bogel (the founder of Vanguard) and it has been recommended to me by several people I trust. It’s extremely well done and very clear – worthwhile to read if you struggle with the best way to invest in the public markets over the very long term.

Beatlebone: The only physical newspaper I read these days is the Sunday New York Times. And, I don’t read all of it – only the front section, business, Book Review, and the Magazine (Amy reads – and savors – the whole paper.) This was highly recommended in the Book Review and John Lennon is my favorite Beatle. It took me almost a week to read it – it was hard to get into and then easy to bounce out of. Or, it’s possible I was just pretty “read out” by this point.

The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance: It seemed appropriate to end seven weeks of tennis with one of the classics about tennis. Awesome book.

As 2015 comes to an end, it was a good year. Here’s looking forward to 2016. And – happy reading.


When I played tennis as a teenager, I remember reading The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance by Tim Gallwey. Near the end of my recent sabbatical + birthday vacation, after almost seven weeks of tennis where I played at least five days a week, I decided to read it again.

It held up. Written in 1974, Gallwey uses the concept of Self 1 (the thinking part) and Self 2 (the feeling / doing part). Self 1 is constantly critiquing, analyzing, and telling Self 2 what to do. Self 2 – when it ignores Self 1 – just does. This leads to the idea of the inner and outer game, which is beautifully summarized in the Wikipedia article about Tim Gallwey.

“In every human endeavor there are two arenas of engagement: the outer and the inner. The outer game is played on an external arena to overcome external obstacles to reach an external goal. The inner game takes place within the mind of the player and is played against such obstacles as fear, self-doubt, lapses in focus, and limiting concepts or assumptions. The inner game is played to overcome the self-imposed obstacles that prevent an individual or team from accessing their full potential.” (Morgan, Ted, Oz in the Astrodom, New York Times, December 9, 1973, p.96)

For the first two weeks, I decided to try to learn to play tennis left handed. I grew up playing right handed, even though I write and throw a ball left handed. I used beginner mind and was doing pretty good when I hurt my left wrist while running during the third week when I was almost hit by a car leaving a parking lot and used my left hand to hop over the hood of it.

So, for a week I played right handed as my left wrist healed. I enjoyed it so much I just stayed with it.

By the fifth week, I was hitting great. I was moving reasonably well on the court and my fitness level and comfort with playing points had gone up a level. During one of my morning lessons, I lucked out and got Arturo, a masterful teacher who Amy and I referred to during our time at Rancho Valencia as “the philosopher.” At some point during my lesson, Arturo said simply, “Stop thinking and hit the ball.”

I carried that thought around with me for the next two weeks. I literally stopped thinking about the mechanics of any of my strokes. I visualized my movements when I was getting ready for a drill, or after I’d hit a number of balls, but I stopped criticizing myself, actually bent my knees (instead of shouting to myself “bend your knees” when I didn’t and missed a shot), and just played.

I hadn’t read The Inner Game of Tennis yet, but I downloaded it on my Kindle. And then just hit the ball for the last few days of our trip. I felt as good on the court as I ever have, even at the top of my game at age 14.

As I read the book on our couch in Boulder yesterday, I smiled. It reinforced the simple message that Arturo tossed out in the middle of a lesson. It made me think of many conversations I’ve had with Jerry Colonna at Reboot. And then, I poked around the web and saw that this book, and Gallwey in general, is often referred to as the founder of the business coaching movement.

If you play tennis, do yourself a favor and read this book. Your Self 1 will thank you and your Self 2 will be left alone a little more in the future to do its thing.