Brad Feld

Tag: book

If you are an entrepreneur working on a physical product, Jules Pieri’s new book How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses is a must read.

Jules is the founder / CEO of The Grommet, a website that discovers a new and amazing product every single day. They’ve been doing this for around a decade (over 3,000 products). I’ve known Jules since around the time she started The Grommet and they’ve discovered and reviewed a handful of products that we’ve invested in over the years.

The book has two particularly compelling characteristics. Jules goes through 16 competencies for success for a hardware or consumer product business, each which are a chapter. These include chapters like Design and Documentation, Prototyping, Funding, Manufacturing, Packaging, Direct to Consumer, Logistics, and Inventory Management.

Then, each of these chapters is filled with case study examples from companies that have had products in The Grommet.

Jules’ context, experience, and practical advice combined with the case studies are powerful.

The book also starts off with a section (and five chapters) on starting your business, so it is extra helpful to the aspiring entrepreneur.

Jules (and team) – congrats on all the progress over the years with The Grommet. And Jules, thank you for this book – it’ll be very helpful for a number of entrepreneurs I know.


Amy and I took our Q219 Vacation in Kyoto and then finished up with a few days of work in Tokyo. I had a terrible cold so I spent a lot of time in bed sleeping and reading. We wandered around some in Kyoto and saw cherry blossoms, but the food was mostly lost on me given how crummy I felt.

I did, however, get a lot of reading done. So, as a return from vacation bonus, you get my reading list with some short comments.

It’s worth noting that I’m a “nice reviewer.” If I don’t like a book I don’t finish and, don’t list it on my Goodreads page, and never recommend it. So, my stars on Amazon / Goodreads always bias high and I try, in my reviews, just to give a feel for why the book might be interesting to someone.

Ikigai: The Japanese Secret to a Long and Happy Life: This was a quick read that helped get me in a frame of reference for the trip. It didn’t survive my cold or jet lag as the thoughts got buried, but I think they were rumbling near the surface again the past few days.

No Hard Feelings: Emotions at Work (and How They Help Us Succeed): If you are a millennial, are frustrated with how you feel at work, or want to try a reset on your emotional engagement with your job, this is a great book. It is part of the Next Big Idea Club that I’m a member of (thanks Andy for the membership) so it was obligatory reading for me versus something I’d naturally choose, but I’m happy I read it.

Overclocked: More Stories of the Future Present: Lots of short/medium stories that Cory Doctorow has written in the past decade or so about the near future. Some were great while some were a little long and tedious and became skimmers. I love Doctorow’s writing (and mind), so even the tedious ones are worthwhile getting a feel for since they provoke a bunch of ideas.

26 Marathons: What I Learned About Faith, Identity, Running, and Life from My Marathon Career: I loved, loved, loved this book. Meb Keflezighi is one of my running heroes and he does an awesome job with this book. He uses his 26 marathons, in order, to tell his running autobiography, but more importantly explore lessons he’s learned on many dimensions from the challenges he faced before, during, and after each race. If you are a runner, this is a must-read.

Biohack: I liked J.D. Lasica’s second book in this series (Catch and Kill) so I figured I should go read the first one. It was a fun, fast read.

The Simulation Hypothesis: An MIT Computer Scientist Shows Why AI, Quantum Physics and Eastern Mystics All Agree We Are In a Video Game: I’ve been friends with Riz Virk since the mid-1990s when we were involved in a few early Internet companies. We haven’t had a lot of contact over the years, but I’ve enjoyed reading his writing and when he told me about this book, I gobbled it down. I’m going to write a longer post about it in conjunction with another book I read, but if you are intrigued (like I am) by the simulation hypothesis (e.g. our current existence is merely a computer simulation), grab it.

Becoming a Venture Capitalist (Masters at Work): Gary Rivlin did a nice job of a survey level book around the styles and approaches of contemporary VCs. It’s an extremely bay area / Silicon Valley-centric view but is a great introduction to anyone new to the industry or who wants a contemporary view of some of the higher profile and more successful Silicon Valley investors. He has a nice, and completely unexpected reference to the book Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist at the end of the book, which made me smile.

Permutation City: This is the fiction version of The Simulation Hypothesis. I have a longer blog post coming on this one also, but it’s a massive winner and a delight to read. Great setup that is complicated, but comes together well followed by a gigantic pace of mind-blowing awesomeness.

Solitary: Mind-blowing, but in the opposite of awesomeness category at one level, and incredible at another level. Albert Woodfox is one of the Angola 3 – this is his autobiography of being in solitary confinement for over 40 years for a crime he didn’t commit. He’s a magnificent writer who captures the depths of what he confronted while staying true to how he faced it. This book is the heaviest I’ve read in a while, and, against the backdrop of life as a computer simulation, was hard at times to handle. It’s another must-read, but you need to settle in and give yourself space to process it while you are reading it.

Happy reading.


I wasn’t able to sleep last night, so after doing the final copy edit on Do More Faster 2nd Edition, I started reading J.D. Lasica’s new book Catch and Kill: A high-tech conspiracy thriller. My brain was toast and my head was full of dripping dead virus goo, so I hoped some good mental floss would help pass the time.

I finally crawled into bed at about 3am after reading about half of the book. Today was supposed to be the emotional warm up for the Knoxville Marathon. Instead, it has been a lay on the coach, read, doze, read some more, get up and do some work with Amy on the final copy edit of Venture Deals 4th Edition, and read some more.

Instead of a marathon weekend, this has turned into a book weekend. It’s gloomy outside and I’m still fighting with Nev (Mr. Nasty Evil Virus), so as the cliche goes, Catch and Kill has been just what the doctor ordered.

Lasica does a great job of world-building in the near future, weaving together high-tech and super evil bad guy billionaires, a mysterious fantasy island, efforts to undermine and transform the geopolitical superstructure, and authoritarians who just want more, more, more.

The protagonist, Kaden Baker, is everything one wants in a kick ass 23-year-old female character who saves the world, but almost dies trying. Several times. Oh, and she saves her half-sister (who she didn’t know about) and her dad (who she also didn’t know about), along with a bunch of other people.

There were lots of twists and turns along the way and Lasica keeps the pace up throughout the entire book. Some day, when I write a sci-fi novel, I will credit Lasica, along with Eliot Peper, William Hertling, Daniel Suarez, and many others as my inspirations.


If you are looking for something powerful, creative, provocative, and beautifully done, go look at True Blue by Eliot Peper and team.

In 2017, I wrote a post titled A Clever Short Story About Discrimination about the short story that Eliot had written. It was an idea that David Cohen had. He shared it with Eliot, who then wrote the short story. David then funded a project for Eliot to turn it into an “internet public art project.”

Eliot describes how they made True Blue. It’s a fabulous integration of story, illustration, and design on the web.

Independent of the beauty of the project, the story is a critically important one for today’s society. While a cynic will say “same as it ever was“, consider if eye color (instead of skin color, or gender, or ethnicity, or sexual orientation, or …) was a key “categorizer” in our society.


Last week I met Max Yoder, the CEO of Lessonly, at the annual High Alpha CEO summit. He was the last speaker in the afternoon and ended a great day on an energized note.

He handed out copies of his recent book Do Better Work: Finding Clarity, Camaraderie, and Progress in Work and Life. His talk discussed his journey around writing the book, motivation for doing it, how it is integrated into the mission of Lessonly, and why he decided to self-publish it.

I read the book on the plane home. It’s short but full of great stuff for any CEO. If you are a CEO of a Foundry Group investment, you’ll have a copy from me as part of our “book of the almost every month club” on your desk soon.

The Kindle version looks like it ships today. If you are a CEO, go grab a copy. It will inspire and teach you a few key things that will immediately help with your business.


Several friends have mentioned that I’d love Cal Newport’s writing. I finally got around to reading his most recent book, Digital Minimalism: Choosing a Focused Life in a Noisy World and my friends were correct.

Newport is famous for being a millennial, computer scientist, and a book author who doesn’t have a social media account.

Digital Minimalism is complementary to Jaron Lanier‘s book Ten Arguments for Deleting Your Social Media Accounts Right Now, but I found Newport a lot more comfortable and convincing. More importantly, it reinforced a number of changes that I’ve already made in my life over the past few years.

I’ve deleted Facebook, shifted almost all of my interactions on the few social media services that I use (Twitter, LinkedIn) to broadcast only (where I broadcast out things to anyone who cares to follow them). I’ve limited my online writing to my blog, which I’m fine being reposted in other places. My inputs are now what some refer to as Slow Media, where I can read and consider the input, rather than react to endless stimuli.

I’m an introvert in an extrovert’s world. I like to be alone, with Amy, or with a maximum of four people (usually me, Amy, and another couple.) In contrast, I spend a large portion of my work time with groups larger than four people. Figuring out how to manage this duality, while staying mentally healthy, has been a life-long challenge.

Newport’s concept of digital minimalism helps me with all of this. He refers to a distinction that MIT professor Sherry Turkle makes in her 2015 book, Reclaiming Conversation. In her book, Turkle draws a distinction between connection, her word for the low-bandwidth interactions that define our online social lives, and conversation, the much richer, high-bandwidth communication that defines real-world encounters between humans. I care deeply about conversation, but as an introvert and one who in intrinsically motivated, rarely get value – and often get tired – from connection.

Newport has an entire chapter on solitude, nicely titled “Spend Time Alone.” He makes the important distinction between spending time alone with other stimuli (music, podcasts, audible, streaming media) and real solitude. I immediately understood this as well, as I almost always run alone and naked (without headphones). The examples of how Lincoln used solitude was extraordinarily well written and inspiring.

In addition to the framework around digital minimalism, Newport unloads on the reader with numerous tactics. I use some of them but found a few new ones to add to my repertoire.

A big thanks to Ben Casnocha, who was the most recent person to push me over the “you must read Cal Newport’s stuff.” I’ll read Deep Work: Rules for Focused Success in a Distracted World soon, after I enjoy some sci-fi mental floss next since the last few books I’ve read were heavy-ish.


I read Good and Mad: The Revolutionary Power of Women’s Anger by Rebecca Traister recently. It was recommended to me by Tami Forman, the CEO of Path Forward and I was immediately cheered on by Amy when I started reading it.

It was extraordinary. Every man I know should read it. I’m now officially a Rebecca Traister fan. I learned a lot, was forced to think about a bunch of uncomfortable stuff, and formed some new ideas about how to address some gender-related issues in our society.

And then I read the Bloomberg article Wall Street Rule for the #MeToo Era: Avoid Women at All Cost and got mad at some men.

The article starts strong.

“No more dinners with female colleagues. Don’t sit next to them on flights. Book hotel rooms on different floors. Avoid one-on-one meetings.”

It then goes on and references this as “The Pence Effect.”

Call it the Pence Effect, after U.S. Vice President Mike Pence, who has said he avoids dining alone with any woman other than his wife. In finance, the overarching impact can be, in essence, gender segregation.

I thought the idea of the Pence effect, as stupid as it is, had come and gone. But I apparently am wrong.

“For obvious reasons, few will talk openly about the issue. Privately, though, many of the men interviewed acknowledged they’re channeling Pence, saying how uneasy they are about being alone with female colleagues, particularly youthful or attractive ones, fearful of the rumor mill or of, as one put it, the potential liability.”

Then I came upon a quote that was advice for men which seemed fitting and was a solution that I expect Rebecca Traister could be supportive of.

 “Just try not to be an asshole.”

If you are living in fear around the #MeToo issue, go read Good and Mad: The Revolutionary Power of Women’s Anger. Confront your fear. Examine any guilt you have. Get real with yourself about the issue. Change your behavior. And just try not to be an asshole.


Amy and I love to read. Growing up, one of my favorite places in the world was the hammock in our backyard with a book. As an adult, one of my favorite places is our living room, on my couch, with Amy on her couch, and the dogs laying on the floor between us, while we read.

I also love DonorsChoose. Whenever I’ve had a crummy day, I often go online and fund a project or two.

Today, DonorsChoose has a match across the entire site for any donations for books. It’s DonorsChoose Book Match Day. How cool is that?

Amy grew up in Alaska and we have a house there so I just went and funded all the book projects in Alaska. Hopefully, by the time you read this post, there won’t be any left.

If you are a reader, love books, or want to help kids around the US read more, I encourage you to go fund a project (or a few) on DonorsChoose today. Search for the city you live or grew up in and have at it. It feels good and helps the next generation of readers.


Weekend Reading

Oct 22, 2018
Category Books

I was really tired this weekend (from the week) and didn’t feel like doing anything other than laying on the couch near Amy and reading. She was also tired, as she spent the week in Wellesley at a board meeting and a bunch of other Wellesley related stuff, so even though the Boulder weather was magnificent, we stayed home other than a quick trip to Boulder to get our eyes checked and have sushi with some friends. Oh, and took really long naps both afternoons.

By Sunday night I was tired of reading (but Amy wasn’t) so I went downstairs and watched Finding Traction, the documentary about Nikki Kimball’s monstrous performance on the 273 mile Long Trail in Vermont. While I’m limited to running marathons, I find inspiration from watching ultras …

The book list started with me finishing a book I’d started earlier in the week. I read mostly on the Kindle this weekend, but John Doerr’s book came in the mail in physical form so I read it that way.

Mastering the Market Cycle: Getting the Odds on Your Side: Howard Marks (Oaktree) is a brilliant investor (and great writer) so I read everything by him I can get my hands on (and there’s a lot of it going back to 1990.) Not surprisingly, I learned a few key things from this book and it reinforced a bunch of others I already knew.

Power to the Startup People: How To Grow Your Startup Career When You’re Not The Founder: There is an infinite number of books now aimed at startup founders and entrepreneurs, but very few aimed at startup employees. Sarah Brown is a Boulder friend (now living in SF) and this is a really good book. There are lots of Boulder stories and people in it, but Sarah does a great job of covering a lot of ground that is generally useful to anyone considering working in, or already working in a startup. It’s the second “startup employee” book that I think is really good, following Jeff Bussgang’s Entering StartUpLand: An Essential Guide to Finding the Right Job (which is referenced a few times in Sarah’s book.)

Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person: In my effort to read more memoirs by women, I enjoyed Shonda Rimes book. I can’t remember who referred it to me, but it was good and added a dimension to my memoir reading that had a lot more X and no Y in it. Amy and I regularly watched both Grey’s Anatomy (at least the first four seasons) and Scandal (again – maybe four seasons) so Shonda Rimes has entertained us a lot. With this book, she helped widen my perspective on a number of things I hadn’t thought much about.

From Like to Love: Inspiring Emotional Commitment from Employees and CustomersKeith Alper is a long-time friend – we were both on the YEO board in the mid-1990s, spent a lot of time with the Kauffman Foundation when Jana Matthews was there, and have continued to connect on numerous things over the years. This book embodies everything I’d expect from Keith, is a good read and had some fun new suggestions in it. Definitely worth reading if you are a CEO and you like the word “love” in a business context. And, if the word “love” in a business context scares you, then this book is also for you.

Measure What Matters: OKRs: The Simple Idea that Drives 10x GrowthJohn Doerr is well-known as a long-time advocate of OKRs. Today, I hear the word OKR in a lot of contexts where I’m 100% certain the company is implementing them incorrectly. If you are using OKRs, please read this book. And, if you are thinking about OKRs, please read this book.

Ready for Monday? I’m going to start things off with a short run.