Claudia Reuter, now the Techstars GM Americas East (and previously the Techstars MD for the Stanley+Techstars Additive Manufacturing Accelerator), has a new book coming out called Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want.
I read the final page proofs while I was in Mexico and it is an excellent book. It’s a combination of a memoir, startup guidebook–especially aimed at women, exploration of gender dynamics in the workplace, and inspiration for women who are considering starting a company. It covers topics such as how to:
- develop and share your vision
- deal with stereotypes and unconscious bias
- leverage perceived weaknesses and turn them into strengths
- balance life at high speeds and avoid burnout
- cultivate the confidence to move from idea to creating a company with the culture and rules you want
Claudia includes a story of a half-dozen fictional people that unfolds throughout the book, bringing many of her points to life with tangible examples of how the conversations and dynamics unfold in the real world.
As I read through the book, there were multiple points where I thought, “Every man in any startup or fast-growing business should read this.” As a man in technology, I took away a number of new ideas, along with examples that were explained in a way that I wouldn’t have been able to do prior to reading Claudia’s book.
This is the fourth book in the Techstars Press series, following Do More Faster: Techstars Lessons to Accelerate Your Startup, 2e (Cohen/Feld), Sell More Faster: The Ultimate Sales Playbook for Startups (Schwartzfarb), and No Vision All Drive: What I Learned from My First Company (Brown). Look for more from (and about) Techstars Press coming soon!
Claudia – congrats on shipping the book!
At the Authors and Innovators event, the last panel included a discussion about diversity, with a particular focus on gender diversity. The actual segment was titled Success through Strategic Innovation but it was awesome to watch it evolve into a gender diversity conversation.
One of the panelists was Jules Pieri, who is the founder/CEO of The Grommet. I’ve known Jules for a while and loved her book How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses. As she usually is, she was great on the panel and when it shifted to Q&A, I asked the second question.
“Lots of men in the audience, like me, try to be helpful around gender diversity, especially now that there is a good understanding of the value of being a ‘male ally’ and how to do it. Can you give us one actional thing we can do right now?”
Jules responded immediately with something close to:
“While I feel a little uncomfortable referring to something I wrote, go read my post For Fathers of Daughters. It has easy, medium, and hard level of efforts of things you can do.”
I took a note to read the post and just read it. Jules is 100% right – go read the post For Fathers of Daughters right now. If you have a daughter, go read it. But also go read it if you don’t have a daughter.
There are some real gems in it including several things I’m going to add to my personal list of things to do, even though I don’t have kids.
Following is an abridged email that showed up in my inbox recently that caused me to stop and think for a few minutes.
I took a look back through your posts before I crafted this email. So much of what you write about is focused on men who are succeeding, that I wonder if you are going to write something about women like Simone Biles. She is doing some pretty amazing stuff on the mat, bars, vault, and beam.
I know you support women so I feel a little bad about calling this out but am curious. Is my perspective so biased that I see fault or bias where there is none?
You did write about JOMO and that was written by a woman. But that was one post out of 10-15 that I scanned through.
And this is your personal blog so you can write about whatever you want. My concern is that you are followed by a lot of men who you could influence with your openminded approach to more than just sci-fi, investing, and health. I’ve read Snow Crash and thought it was fascinating but it’s definitely not my typical cup of tea.
Perhaps we women are not your target audience. To which I will add that it would be really helpful if you could use your platform for the good of women, not just men. Because in the end, we all win if we have a more level and equal playing field including opportunities, products, and services.
Even though I think I write in a non-gendered way and try to alternate pronouns when I sat and thought about this email the point being made rang true to me.
I have many women who are examples and role models for me. They start with my mom (Cecelia Feld) and my wife (Amy Batchelor). But there are many more that, going forward, I’ll try to incorporate into the stories and examples that I write about on this blog.
I try to live my life in a non-gender biased way. But, this note was a good reminder that it’s easy to fall into patterns that are not particularly helpful.
I recently met Renata George through a referral from Katie Rae (MIT Engine CEO, previously Techstars Boston MD). Renata told me about a book she was working on called Women Who Venture and asked me if I’d write the foreword.
I was honored to be asked to do this. The foreword I wrote follows. The book is out and available now in hardcover and on the Kindle.
As an avid writer and reader, I feel that a book is a unique medium that serves a different purpose than the other written media that we consume regularly. A book can display a variety of perspectives at once, providing enough details on the subjects it explores, while giving us space to contemplate.
When Renata George told me she was going to write a book about Women Who Venture, featuring around a hundred female investors of different generations, I immediately said I’d be supportive. Renata told me that she wanted to do in-depth individual interviews, to both learn and explain the true state of affairs in the venture capital, while celebrating women who best reflect this industry.
The existing bias in the venture capital industry is multidimensional and implicates career challenges not only for women, but also for other underrepresented groups. Many of the investors interviewed for this book, offer advice and solutions to address this issue. Their ideas are bold, opinions are candid, and the narrative sometimes goes against what we are used to reading in popular media.
Having unconventional perspectives to consider is helpful in understanding what true diversity looks like. By being exposed to it, we can identify particular actions that each of us, male or female, can take to generate positive change. It’s the critical mass of all the tiny changes that we can each make daily, that will eventually change the perception, and reality, of diversity in venture capital.
This book is an essential read for aspiring female venture investors who want to be inspired by the life stories of women who made it all the way to the top in venture capital. It is also a valuable resource for male investors interested in increasing diversity. Institutional investors can benefit from learning more about their investees, as well as find new general partners to consider investing in. Finally, entrepreneurs can benefit from the book by learning how the investors featured in it make investment decisions.
Fixing the diversity problem in venture capital will take a long time and require a continuous and steady pace of activities and changes. With Women Who Venture, Renata is helping us all along that journey.
Among other things, I’m especially proud of Ayah Bdeir’s leadership on this issue over the years. There are two great interview segments with her that discuss (1) To increase girls in tech, focus on ages 8-12 and (2) The importance of teaching girls to fail.
While there have been many words written about gender bias in the context of entrepreneurship and funding, I thought the following TED Talk from Dana Kanze presented one of the best frames of references, supported by a real research study, that I’ve seen to date. In addition, she has some clear, actionable suggestions at the end of the talk to help eliminate the bias.
Her research emerges from her own exploration of a social psychological theory originated by Professor Tory Higgins called “regulatory focus.” This theory explores the different motivational orientations of promotion and prevention.
While listening to Dana’s explanation and examples in the video, I had a deep insight – around how to ask questions of an entrepreneur – that hadn’t occurred to me before. Here are her direct definitions of promotion focus and prevention focus.
“A promotion focus is concerned with gains and emphasizes hopes, accomplishments and advancement needs, while a prevention focus is concerned with losses and emphasizes safety, responsibility and security needs. Since the best-case scenario for a prevention focus is to simply maintain the status quo, this has us treading water just to stay afloat, while a promotion focus instead has us swimming in the right direction. It’s just a matter of how far we can advance.”
Dana’s punchline is that investors approach female entrepreneurs with a prevention focus and male entrepreneurs with a promotion focus. Interestingly, she finds this is consistent regardless of the gender of the investor!
The talk has a clear recommendation for female entrepreneurs in it. Basically, if you get a prevention question, reframe the answer in a promotion context.
“So what this means is that if you’re asked a question about defending your start-up’s market share, you’d be better served to frame your response around the size and growth potential of the overall pie as opposed to how you merely plan to protect your sliver of that pie.”
Dana also has a suggestion for how investors (both female and male) can help eliminate this implicit bias.
“So to my investors out there, I would offer that you have an opportunity here to approach Q&A sessions more even-handedly, not just so that you could do the right thing, but so that you can improve the quality of your decision making. By flashing the same light on every start-up’s potential for gains and losses, you enable all deserving start-ups to shine and you maximize returns in the process.”
Her talk is only 15 minutes long and well worth it. Or, if you are a fast reader, take a look at the transcript.
I read Good and Mad: The Revolutionary Power of Women’s Anger by Rebecca Traister recently. It was recommended to me by Tami Forman, the CEO of Path Forward and I was immediately cheered on by Amy when I started reading it.
It was extraordinary. Every man I know should read it. I’m now officially a Rebecca Traister fan. I learned a lot, was forced to think about a bunch of uncomfortable stuff, and formed some new ideas about how to address some gender-related issues in our society.
And then I read the Bloomberg article Wall Street Rule for the #MeToo Era: Avoid Women at All Cost and got mad at some men.
The article starts strong.
“No more dinners with female colleagues. Don’t sit next to them on flights. Book hotel rooms on different floors. Avoid one-on-one meetings.”
It then goes on and references this as “The Pence Effect.”
Call it the Pence Effect, after U.S. Vice President Mike Pence, who has said he avoids dining alone with any woman other than his wife. In finance, the overarching impact can be, in essence, gender segregation.
I thought the idea of the Pence effect, as stupid as it is, had come and gone. But I apparently am wrong.
“For obvious reasons, few will talk openly about the issue. Privately, though, many of the men interviewed acknowledged they’re channeling Pence, saying how uneasy they are about being alone with female colleagues, particularly youthful or attractive ones, fearful of the rumor mill or of, as one put it, the potential liability.”
Then I came upon a quote that was advice for men which seemed fitting and was a solution that I expect Rebecca Traister could be supportive of.
“Just try not to be an asshole.”
If you are living in fear around the #MeToo issue, go read Good and Mad: The Revolutionary Power of Women’s Anger. Confront your fear. Examine any guilt you have. Get real with yourself about the issue. Change your behavior. And just try not to be an asshole.
Amy and I are proud executive producers of the upcoming movie Pioneer In Skirts. It has been part of our activity supporting independent documentaries about gender diversity, especially in science and tech.
The daughter/mother leadership of Ashley Maria and Lea-Ann Berst along with their team has stayed after it and are close to the finish line. Watch the trailer and then if you are inclined toss a little money into the GoFund Me campaign to help finish off the film.
I read Emily Chang’s book Brotopia: Breaking Up the Boys’ Club of Silicon Valley the day it came out. Yes – I stayed up until after midnight (way past my bedtime) reading it.
It’s powerful. I bought a bunch of copies for different people and I recommend every investor and entrepreneur in the US read it. While there are a handful of salacious stories (some of which were covered in excerpts that were pre-released), the overall arc of the book is extremely strong, well written, and deeply researched. Given Emily’s experience as a journalist, it’s no surprise, but she did a great job of knitting together a number of different themes, in depth, to make her points. She also uses the book to make clear suggestions about what to do to improve things, although she holds off from being preachy, which is also nice.
Interestingly, I’ve heard criticism, including some that I’d categorize as aggressive, from several men I know. There doesn’t seem to be a clear pattern in the criticism, although some of it seems to be a reaction to several of the specific stories. In one case, I’d categorize the criticism as an effort to debate morality. In another, I heard an emotional reaction to what was categorized as an ad-hominem attack on a friend of the person. But I haven’t been able to coherently synthesize the criticism, and interestingly I’ve only heard it from men.
As I’ve been marching slowly through historic feminist literature recommended by Amy, I realized that I had read three contemporary books in the last few months that materially added to this list. In addition to Emily’s book Brotopia, I read Sarah Lacy’s book A Uterus Is a Feature, Not a Bug: The Working Woman’s Guide to Overthrowing the Patriarchy and Ellen Pao’s book Reset: My Fight for Inclusion and Lasting Change.
While Sarah and Ellen’s books are written from deep, personal experiences, I thought all three books were important, very readable, and bravely written.
As I continue my exploration of feminist literature, I’ve become much more aware of pronoun usage.
I realized my default pronoun for writing and speaking has been male gendered. If I thought about pronoun usage in advance, I could alternate and use female gendered pronouns, but when I wasn’t paying attention, my default went back to the male pronoun.
I also noticed that much of what I read used male-gendered pronouns as a default. When referring to a specific person, pronoun usage was linked to the person, but whenever the writing referenced a non-specific person, the pronouns were usually male.
I’ve given several talks in the past few months where I consciously decided to use only female-gendered pronouns, except when referring to a specific person (where I then matched the gender of the person.) After these talks, I regularly got positive notes about this, from both women and men, thanking me for doing this.
Some of these talks were about gender issues in tech, but others were about something entirely different, so the positive reactions were instructive to me. I started mentioning this approach, including to several women I respected a lot for their views on gender issues. I specifically asked if my behavior around this was useful. All gave me a resounding yes.
So I’ve decided to try to use female-gendered pronouns as my default in writing and talking for a while and see how it goes. I’ll still occasionally use male-gendered pronouns, but by having the female as the default, I hope to have “her” appear more frequently.
All of this notwithstanding, I think it’s important to recognize that there’s an entire generation that is moving quickly past binary pronouns to epicene (or gender-neutral) pronouns. I write this way also and in lots of situations, it works well. But I’m not ready to shift to it, especially since I have a massive deficit of female-gendered pronouns in my historical writing.