As my writing progress on my two books – Startup Communities 2 and #GiveFirst – continue to equal zero and the pile of unread stuff reaches higher into the sky than the stack of turtles going all the way down, I’ve decided to try a new process thing.
I’m going have a reading and writing week starting today and going through 9/17. Any excess time I have next week will be for reading the turtle pile and working on the new books. The activities are self-reinforcing – I write better when I’m reading a lot, I can only write productively for a few hours a day, and reading refreshes me a lot for future writing.
Amy’s birthday is next week (yes – it now lasts a week instead of a day) so I’m taking the week off. We are together for every possible minute, other than when I’m running and in the bathroom, so it’s a particularly great week to try this experiment since Amy also loves to read and write.
Once the US Open is finished on Sunday, we’ll have no reason to watch TV. The books and a blank screen beckon. This will either work or not. Either way, I’ll learn something.
A snarky person could call the title of this post “the tagline for Facebook and Twitter.” A bitter person could expand this to mean all of media.
I’ve got a cold (it’s a bummer to end the year with a cold, but if it runs its course by January 1st I’ll be happy) so it’s been hard to concentrate this morning. Instead of working on the final draft of the Second Edition of Startup Opportunities: Know When to Quit Your Day Job (being published by Wiley in Q117) I’ve been surfing the web, looking at Twitter and Facebook, responding to email, and drinking apple cider.
I came across three articles this morning that were prompted by an email exchange about truth / fake news / exaggeration, which was stimulated by Fred Wilson’s Headlines post today.
I figured I’d be done after reading Erin Griffith’s The Ugly Unethical Underside of Silicon Valley. There’s a lot of meat in the article but Erin’s writing deserves a better, less clickbait headline. But, we know that’s not going to happen.
I then bumped into ‘How Propaganda Works’ Is a Timely Reminder for a Post-Truth Age which resulted in a one-click Amazon purchase of the book How Propaganda Works.
I still felt sick, but for another reason.
I finished my random reading off with some Garrison Keillor who always makes me happier. Our country is bitterly divided. How ’bout a little small talk? ends with a great punch line.
“They say the country is bitterly divided. Maybe so, but that’s no reason to be rude. My mailman likes to banter, and so do the guys at Lloyd’s Automotive and the cabdrivers. So what’s going on with you? Cat got your tongue? Where’d you get that sweater? What’s that product you put on your hair?”
I’m going to quit stalling and go work on two more chapters of Startup Opportunities and then take an afternoon nap. And that’s the truth.
It’s summertime and Snoopy is happy.
I’m happy also. Summer is my favorite season. I’ve always been at my most creative in the summer and some of the profound life experiences that influenced me happened during the summer.
When I was a pre-teen, summer meant tennis. Endless tennis. Eight+ hours a day in the Texas heat except for the three weeks I went to Camp Champions. It was awesome. I remember one summer with over 30 days of temperatures over 100 degrees. A break for lunch inside at the North Dallas Racquet Club felt really decadent. It was always a challenge to get back outside at 1pm, but we did it. And kept playing tennis.
I spent the summer between 11th grade and 12th grade living in Knightsbridge, just outside of London, and working for Centronics at their office in South Kensington. I wrote software on an Apple ][ to design the character sets for Centronics printers, ran a lot, learned how to drink beer, got into the drama of the Falklands War, and endured a Tube strike.
In college, summer meant going back home to Dallas. I worked for PetCom for several summers, putting in 80 – 100 hours per week writing software. Then one summer I rented a house at 2430 Denmark in Garland, Texas from my mom where Feld Technologies really got its start. I drove my mom’s Mercedes 240D around that summer – it went from 0 to 60 in about two minutes.
You get the idea. Every summer is a different adventure for me. Several years ago I wrote Startup Communities and Startup Life over the summer. This summer I’m finishing up the 3rd Edition of Venture Deals and writing the first draft of my newest book #GiveFirst. I’m gearing up to be in marathon shape with the goal of running the Portland Marathon in October. And I plan to make a healthy dent in my infinite pile of books.
This summer is going to be about writing, running, and reading. While the rest of the US is playing politics, I’m going to side step that since I expect the amount of negative energy around it will be legendary this cycle. I’m in a great rhythm around our portfolio and investing so I know what that tempo will be like. And, while I’ll travel a little, Amy and I planning on spending the summer in Boulder.
I’ll see you around town, if you are here. And now, I’m off for a two hour run.
As my newest book, Startup Opportunities: Know When To Quit Your Day Job, has begun shipping on Kindle (order now and give me feedback, leave a review) I’ve been thinking a lot about writing lately. Startup Opportunities took 18 months to write and most of the slowness was me, not my co-author Sean Wise. It was an interesting struggle to get done which I’ll write about at another time.
I love to write. It’s the way I put my thoughts together. I’ve never really understood the phrase “I’m thinking about it” – I never consciously sit and think, but when I’m writing my brain is often doing the job of thinking.
I also love to read. It’s the way I put my thoughts together and learn new things. I’ve never been an auditory learner. I remember sitting in classes at MIT, listening to the professor lecture, and understanding almost nothing. But then, when I sat down and read the course notes, or whatever reading material was assigned, it all became clear. I’m sure the verbal stuff entered my brain somehow, but it didn’t really turn into something I understood completely until I was able to sit and read.
Fortunately, I’m a fast reader. And after writing millions of words, I’ve become a fast writer. When I’m asked how I read or write so fast, I have a simple answer – practice.
I continuously read essays that talk about the end of books. The end of the publishing industry. How humans are reading less. Crap like that. While it makes for nice self-referential essays in magazines like The Atlantic, or books by authors about how Google is making us stupid, I think it’s all wrong.
I think the fundamental thing that is changing is the distribution of written information. This is nothing new – it’s been going on since the Egyptians created the writing systems 4,500 years ago. And, it is going to get really interesting in the next twenty years as humans become much more integrated with machines, as I’m completely ready to jack in to the Internet full-time.
When I think of the different forms I read and write, it ranges from what I call “the long form” (books) to “the nano-form” (tweets). On a daily basis, I consume books, essays (posts on Medium, magazine articles), blogs, emails, Facebook posts, Tweetstorms, and Tweets. While I don’t use Yo anymore, you can bring it all the way down to the human-nano level.
When I look at the activity in my Goodreads feed, it’s clear to me that the book is not dead. Many of the people I respect, follow, and have relationships with are deep thinkers and love to read – both for learning and recreation. Sure, the book is competing with a lot of other media types, but reading (and writing) seems to persist quite successfully.
Is the book really dead? In 20 years, will we still be calling them books, or will they be something else, in the same way that no one under the age of 10 knows what a record is.
William Hertling is a web strategist, programmer, father, short-order cook and the author of two award-winning and best-selling techothrillers: Avogadro Corp: The Singularity is Closer than It Appears and A.I. Apocalypse. You can follow him at @hertling or on his blog, williamhertling.com.
Maybe you want to write an app or a book. Maybe you want to start a business or learn to play the piano. Maybe you just want to kick butt in your day job. If there’s anything at all that you’ve wanted to do, but struggle to find the time and energy to do it, the tips below will help.
In the last five years, I’ve managed to find the time to write, publish and promote multiple books, including two award-winning bestsellers, develop a web application, maintain a blog, and present at conferences. I did all that while still excelling at my day job and actively raising three young children.
I’m not here to brag, but I do want to emphasize that if I can do all that while raising twins (twins!), then you too can find the time and drive to accomplish something big, whether that’s starting a business, developing a mobile app, or writing a book.
I’m going to share a bit of my own personal path as well as nine key techniques to making time, creating personal drive, and prioritizing activities that you enable you to accomplish anything.
Enter the Craziness
In 2002, I met Libba and Gifford Pinchot, cofounders of Bainbridge Graduate Institute, at a retreat. The two tried to convince me to enroll in their new MBA program focused on sustainable business. I protested, saying that I was too busy. Libba said something similar to, “You can be busy for the next two years, or you can be busy for the next two years and get an MBA.” I ultimately chose to be busy and get the MBA.
Life may seem busy, but it always seems busy. That alone isn’t a reason to avoid taking on a new project. (I ultimately finished that MBA program while working full-time and with a newborn child, whom I brought to class with me.)
Once I was enrolled in the program, I grew to become friends with Libba and Gifford, frequently staying at their home. I noticed that Gifford worked all the time. Other than short breaks to play disc golf or to participate in drumming circles, I never noticed Gifford partaking in what I then considered relaxation activities: watching television or just sitting around doing nothing. I asked him about this. He told me that when he was doing what he loved to do, then it was enjoyable. The joy of accomplishing something worthwhile exceeded the joy he received from more mundane activities like passively consuming entertainment.
I should also mention that Gifford did take summers partially off: he would work only a third or half of the day, and spent the remaining time outdoors, chopping wood, kayaking, going on hikes, or doing woodworking projects.
The Nine Principles
Accomplishing something is a combination of having a goal (e.g. finishing a novel), making effort toward that goal (e.g. sitting down to write for an hour each morning), and making the most effective use of the effort (a combination of efficiency and priorities).
There are many techniques I use, but I want to share the most important.
The Only Person I Have to Cheat is Myself
Purpose: Fostering motivation and focus
When I was writing my first novel, Avogadro Corp, I would spend my most productive time writing in coffee shops. I developed a rule for myself: I imagined that if anyone in the coffee shop saw me surfing Facebook or the web, they’d laugh at me: “He doesn’t have anything better to do than surf Facebook.”
The sad truth is that on a moment by moment basis, it was vaguely satisfying to check in on Facebook and see what my friends were doing. But the time I had in the coffee shop was precious: carefully carved out of my daily schedule, limited to an hour or two at most. I could spend that time on Facebook, but at the cost of not writing. Or I could write, which might be painful on a minute by minute basis, but was immensely satisfying as I saw my novel take form.
In effect, I was using willpower (as facilitated by imagined peer ridicule) to exercise self-control to work on what was most important to me.
The notion that willpower is an exhaustible resource, also known as ego depletion, has been much discussed regularly. However, a 2010 study found that “reduced self-control after a depleting task or during demanding periods may reflect people’s beliefs about the availability of willpower rather than true resource depletion”. (My emphasis added.)
In my own experience with weight loss, I found that the trick to avoid exhausting my willpower was to decrease the amount of time spent thinking about it. When trying to lose thirty pounds in 2011, I found myself thinking at length about the cookies, cake, and ice cream I was passing up, trying to rationalize whether I could have a small piece, what the effect might be, and whether I even wanted to lose weight. After many days of agonizing over my desire for sweets, I realized that no one else cared whether I ate those sweets or if I was fat or thin or somewhere in between. No parent, teacher, friend or spouse was going to tell me what to do, and quite frankly, I was exhausted debating it with myself.
I developed a simple mantra: “The only person I have to cheat is myself.” Instead of spending a great deal of mental energy over every sweet craving, I shortcut the process.
The phrase embodies three ideas: That your goals are important to you, you’ll disappoint yourself if you don’t focus on achieving them, and you can’t escape responsibility by expecting someone else to step in.
This simple mantra works for any goal you’ve decided is important to you.
Prioritizing the Three Most Important Actions
Purpose: Free up time and increase effectiveness
Tim Ferriss’s The 4-Hour Workweek is loved by some and reviled by others. Part lifestyle choice, part time management, part promotion and marketing, and part entrepreneurship, the book advocates minimizing the time invested in traditional jobs.
One of the techniques Tim recommends is to start the day with a list of the top one to three most important actions for the day that lead towards your higher goals. Focus on those actions until they are complete. Then you’re free to spend the rest of the day however you want.
I believe that without clear priorities on what will achieve the most, most of us will fritter away the day on email and menial tasks. All that busy work is procrastination that avoids the most important tasks.
I used this principle while working at Hewlett-Packard. Each morning I’d spend ten minutes thinking about the most important things I could do that day to achieve my higher level work objectives. I‘d do the first before I’d check email for the day. Then I’d work on the second and third.
By remaining truly focused on the few most important things, we can be far more effective than we are otherwise. During this period, I helped Hewlett-Packard save on the order of ten million dollars a year on customer support costs, roughly a 100x return on my salary.
This principle not only helps you be more effective at what you’re doing, it helps you free up the time to do more. If I finished the three most important things I needed to do, and it was only two o’clock in the afternoon, I felt that I earned the right to choose how to spend the rest of my day. I might choose to fritter it away on menial tasks and email at HP, or I could choose to invest it in new interesting projects at HP, or I could leave early and go work on my own projects.
Stacking Functions: The Permaculture Principle
Purpose: Task efficiency
There’s a permaculture principle known as stacking functions, the notion that everything you plant in a garden should serve at least three functions. For example, an apple tree might provide fruit to eat, shade for another plant, and beautify your landscape.
This principle can also be employed towards work. As a blogger, I’m always looking for good content. If I need to research something for my job, or write a forum response to a question, I leverage that content and turn it into a blog post. My blog posts, in turn, get repurposed into books.
When I surf the web to read about the latest developments in robotics and artificial intelligence (fodder for my scifi novels), I use bufferapp to schedule out tweets to articles of interest. I’m researching at the same time I’m engaging with readers.
Anything can be stacked. With three kids and full work and writing schedules, I don’t get much time for social outings. So when my writing critique group meets, I bring a flask of bourbon.
Avoid Time Sinks (aka Why All-Clad is better than a Nintendo DS)
Purpose: Free up time
In 2006, I’d gotten a check for my birthday, and was wondering what to spend it on. My friend Gene Kim, cofounder of Tripwire and author of When IT Fails, suggested I get a handheld gaming device. (This was before smartphones.) He promised that it was not only a ton of fun, but that the games were playable in five minute increments. But as I had three kids in diapers, I couldn’t possibly imagine having even five minutes.
That’s when it hit me: I couldn’t bring anything into my life that consumed more time. No matter how awesomely great the handheld game console was, I wasn’t going to be able to enjoy it if it required a new investment of time. I could only bring things into my life that either reduced an existing time investment or replaced time spent.
I pondered this for some time, and eventually decided to spend my money on an All-Clad pan. I already spent time cooking. An insanely great pan would improve my quality of life doing something I was already doing.
Although I don’t have kids in diapers any more, I still think about the stuff and activities I bring into my life, and consider whether they require a time investment, create time savings, or are a one for one replacement.
Purpose: Free up time and maintain focus
Gifford and Libba Pinchot ran a consulting business, authored multiple groundbreaking business books and founded an MBA school, all while raising three children. They were smart, passionate, hard-working people, but at some point, that’s not enough.
Guess what? They hired someone else to wash the dishes and clean the house.
Outsourcing household work (cleaning and yardwork) is often one of the first steps. But it’s sometimes harder to figure out the next step.
After I published Avogadro Corp, I knew that I wanted to send review copies to newspapers, bloggers, and other folks in the tech industry. At the same time, I needed to be blogging and engaging online. And I needed to work on the sequel. I simply could not do all this in the time I had.
I was able to hire a friend to work about ten hours a week over the course of a month to research outlets, draft cover letters, and send out review copies. For my second novel, I hired someone to research Amazon’s top reviewers for me.
The trick to outsourcing creative work is to have a clearly defined goal (e.g. send a copy to each person in this 150 row spreadsheet, with a cover letter customized to them), and to set up a review point part-way into the work (e.g. “Draft all the material for the first ten rows, and let me review it before you go on.”)
Are you concerned about the investment? Are you wondering how you could justify spending money on an activity that might only be a hobby? In my experience, once I’m investing money, I’m even more motivated to ensure that I’m using my own time wisely. If I’m going to spend $15 an hour to have someone else do something, I want to be using my own time to do something worth way more than $15 an hour.
Don’t Wait for the Perfect Idea
Purpose: Increase kung fu and avoid procrastination
Gifford Pinchot used to say “early learning beats better planning”, and in some ways, this is the entire mantra of the startup movement. Tech startups succeed so often because they excel at doing and learning from their doing, while big corporations excel at planning.
There’s a relatively famous quote from Art & Fear: Observations On the Perils (and Rewards) of Artmaking:
The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: fifty pound of pots rated an “A”, forty pounds a “B”, and so on. Those being graded on “quality”, however, needed to produce only one pot – albeit a perfect one – to get an “A”.
Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity. It seems that while the “quantity” group was busily churning out piles of work – and learning from their mistakes – the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.
Jason Glaspey used to give a talk called Build Something, Build Anything. Jason, who has built multiple successful businesses from scratch, also emphasizes that every new project is a learning opportunity. He interviewed me a few months ago, and we discussed how I’d ping-ponged back and forth: Competing for the Netflix Prize taught me about recommendation engines, which led me to create a customer support recommendation engine at HP, a wishlist recommendation engine for Facebook, and finally led me to write a science-fiction novel in which recommendations engines lead to the first sentient computer software.
If you were to judge it by personal financial success, competing for the Netflix Prize, the Facebook app, and the HP project were all failures, because none of them netted me anything. (OK, I drew a salary while at HP.) But they did lead to expanding my social network, new technical expertise, speaking opportunities at SXSW Interactive, freedom to pursue new projects at HP, and the idea to write a best-selling novel.
Build something, build anything. Cultivate a maker mentality, and improve the quality of what you do.
Cultivate a peer group of similarly driven people
Purpose: Increase motivation, focus, and personal skills
It’s been shown in dieting, exercise, and smoking and alcohol cessation, that the most important group that will either help or hinder you to make changes in your habits is your peer group.
The most important relationship you can cultivate is with your spouse or partner. Fortunately, my spouse, Erin, is also a do-er: competing in triathlons and half-marathons, founding the band Ruby Calling, and recording music. We support each other in our goals and accomplishments.
Having friends like the Pinchots, Gene Kim, and Jason Glaspey is also inspiring, challenging, and educational.
Friends who do things inspire and challenge you to do more. Keeping up with the Joneses has a whole new meaning. And, of course, they can help you.
Gene and I get together at least monthly to share our objectives and talk things through. Occasionally we can offer direct help (I edited a scene in his book, he’s critiqued much of my writing), but the real help comes in the form of advice: “Are you sure that’s the highest priority? Have you considered X? Here’s how to calculate break-even point in sales.”
Purpose: Free up time and increase focus
If you have the option to telecommute, it can be a great productivity enhancer. I telecommuted three or four days a week for eight years. By doing this, I gained about ninety minutes back per day that would otherwise have been spent commuting to work, transitioning between spaces, and other inefficiencies. That’s about six hours a week: nearly an entire workday of gained time.
But more importantly, I could maintain a higher focus on the most important priorities, which both increased my effectiveness (because I only worked on the things with the biggest impact) and freed up more time (because once I was done with the highest priority tasks, I could decide how to spend my time.)
Some question the effectiveness of telecommuting. I don’t. It was during this time that I contributed the most to my employer. I had the freedom to imagine what would make the biggest impact to my organization and then to implement without the distractions that come from the office environment.
I still enjoyed my one or two days a week in the office, and used these mostly as networking activities to connect face to face with coworkers.
Minimum Viable Product
Purpose: Avoid procrastination and increase efficiency
Don’t do more than necessary. I could write about more techniques. But the more time I spent writing this, the less time I have to edit my next novel or spend with my kids. When you’ve reached the minimum viable product, it’s time to stop.
Last year Inc. Magazine invited me to write a quarterly article for them for both Inc. Magazine and Inc.com. I wrote three – this is my last one. I’ve enjoyed writing for Inc., but earlier this year decided to stop writing for other web sites, at least for a while, as it had become a burden with all the other writing that I’m doing. I thought it would be fun for my last article in Inc. to be self-referential, so I wrote this article about why I write. You can find it on Inc.com at The Best Way to Improve How You Think.
I set out to be an entrepreneur and then an investor. I became a writer almost by accident. Now, I can’t imagine not writing–it’s something I do daily. It’s how I problem solve. And it’s crucial to my continued learning and growth.
In the late 1980s, I started my first company, Feld Technologies, which wrote custom software for companies. This was back when personal computers were becoming popular in a business context. But they were complex. Computer salesmen hawked them speaking a language you didn’t understand, in a style that could have worked equally well on a used-car lot.
Our clients wanted to understand what they were buying. They didn’t care about RAM or CONFIG.SYS settings. So I started writing memos about how the computers and the software they were buying would solve their business problems.
I moved my writing online in the mid-1990s and eventually to my own blog, Feld Thoughts. I had become an angel investor using some of the money I’d made from the sale of Feld Technologies, and those experiences provided plenty of blog fodder. My partner Jason Mendelson and I even churned out a series on venture capital financing. This was during a time when venture funding was in the dumps, and the process was opaque. In about 30 posts, we demystified it. Finally, after almost 20 years of writing, the light bulb went on for me.
I write to think.
Forcing myself to sit down and work through these ideas in a logical sequence for an audience of readers required me to refine my thinking on how I invest in startups. How could I make the financing process more efficient? What’s the best way to structure a deal? I learned a lot, both from my writing and my readers’ responses.
As a result, my approach to VC deals changed after those posts. I simplified my deal terms. I stopped negotiating over nonsense. I had no patience for long arguments over things that didn’t matter.
My thoughts really began to crystallize when I started writing books. In 2010, I co-wrote Do More Faster: Techstars Lessons to Accelerate Your Startup, with Techstars CEO and co-founder David Cohen. During this process, David and I nailed down many of the startup strategies that had been rolling around in our heads. I don’t think it’s a coincidence that Techstars’s growth accelerated, as did the growth of the companies we worked with, after publishing that book.
This is not to say that everyone should write books. But some form of regular writing is one of the best ways to give yourself time for reflection and analysis. It could be any kind of writing. Consider Jeff Bezos’s approach to meetings. Whoever runs the meeting writes a memo no longer than six pages about the issue at hand. Then, for the first 15 to 30 minutes of the meeting, the group reads it. The rest of the meeting is spent discussing it. No PowerPoint allowed. Brilliant. (I’ve long felt that PowerPoint is a terrible substitute for critical thinking.)
As helpful as I find writing daily to be, it doesn’t always come easily. I often go through long, dry stretches where my writing is uninspired. I stare at the screen, pecking out a few words hesitantly. This used to frustrate me, but now I realize it’s just part of the process. Part of the trick is figuring out your most productive writing conditions; for me, it’s early in the morning or late at night, preferably with Pink Floyd, electronic music, or classical piano blaring.
Many people might find a blank screen with its blinking cursor terrifying. Where do I even begin? you might ask. These days, I much prefer staring at that screen to standing up in front of a crowd. I think better, and I learn much more.
As Amy watched the Seahawks decimate the Broncos, I read Stephen King’s On Writing: A Memoir of the Craft. The result – Amy was sad while I was delighted.
King’s book is part memoir, part instructional manual, and part motivational tool. While I read a lot, I rarely read books by writers about writing. However, several people, including Amy, suggested On Writing to me so I kindled it a while ago.
After a long, hot run on the beach in Miami as part of my Boston Marathon training, I took a shower, a nap, and then settled in on the couch. Last week was much too intense for my tastes so I decided to lose myself in a book. This one was at the top of the Kindle queue.
I’ve read a number of King’s books over the years. I wouldn’t consider myself a fanboy, but they almost always capture me. Firestarter remains my favorite, but after watching The Shining recently, I’m going to revisit it, The Stand, and then read Doctor Sleep.
While most of my writing has been non-fiction, an increasing amount of my writing time is being spent on fiction and science fiction. As a reader, I’ve always been completely entranced by science fiction – the good stuff, not the junky stuff – and several of my current writer friends are science fiction writers. I’ve woven this into my work, since much of what I like to invest in could be considered science fiction of “not too long ago.” I’m going deeper into this in several ways, including an upcoming conference at Silicon Flatirons titled SciFi and Entrepreneurship – Is Resistance Futile?
King’s reflections on writing are crisp. His memoir is fascinating and brief enough as to not detract from the instruction manual. The bulk of the book is filled with tools, examples, and stories, which nicely reinforce King’s message, especially to get rid of adverbs. Damn – I suck at that. But I can get better. I know I can.
If you are a writer, do yourself a favor – read King’s On Writing: A Memoir of the Craft. And enjoy all the special bonuses you’ll find.
Congrats to all my Seattle friends. Y’all completely dominated tonight. Damn – there’s another adverb.
One of my goals, and a tactic for being happier, this year is Doing More By Doing Less More Deeply. To that end, I’ve decided to stop writing for other web sites and magazines.
Over the past few years, I’ve expanded the “channels” that my original writing appears in. In some cases, I’ve written specific content for sites and magazines like Inc. and Entrepreneur. In other cases I’m participating in the grand content expansion strategies of sites like LinkedIn, Huffington Post, WSJ, and Forbes. And in others, it’s just random stuff on sites from people building up their content in a particular area.
While it’s been a fun experiment, it has become an overwhelming chore. I get a request for something new from somewhere multiple times a week. I say no a lot, but I’m constantly having to think to myself “do I want to do this or not.” I’ve never been good at moderating, so it’s much easier for me to abstain and just say no to everything.
In some cases I’ve done this to learn about the content expansion strategies of either tradition or new media companies. I feel like that learning has hit very significant diminishing returns – sure there is more to learn, but it’s not significant enough to outweigh the effort and cost.
I love to write. And I very much appreciate the opportunity others have given me to contribute content to their sites. But I’ve gotten tired of the pressure from external sites to produce material for them on a particular time frame or in response to prompted topics, which some people love but I’ve grown to dislike. And most importantly, I’ve realized that I really like three types of writing best.
- Short form that I completely control, such as blog posts like this.
- Long form, such as books like Startup Boards.
- Commentary on other people’s writing, such as comments on other people’s blog posts or GoodReads book reviews.
I’ve been spending a lot of my writing energy recently on a new project that we are about to unveil. I expect that by stopping writing for other sites, I’ll free up enough energy to allocate what I want to for this project. And that feels like Doing More By Doing Less More Deeply.
Chris Dixon has a good short post up titled What the smartest people do on the weekend is what everyone else will do during the week in ten years. He wrote it on Saturday so it’s got a delightful self-referential twist to it now that he’s a partner at A16Z.
I’ve always thought this was a great interview question. I’ve used it with founders of companies I’m looking at investing in, TechStars founders, and execs for early stage companies. Basically, anyone who I’m trying to understand what they are thinking about long term. The variety of answers is fascinating, often deeply personal, and occasionally very confusing to me. But they are always enlightening.
My answer for a long time has been “write, read, spend time with Amy, run long distances, catch up on what just happened the previous week, and recharge myself to go back into the fray on Monday morning.” Amy likes to look at me on Sunday night and assess whether I’m patched up and ready to go again for another week. Unfortunately, there have recently been too many Sunday’s where her assessment is that I’m not and need another day, which I rarely have.
The idea, and execution, for all of the Startup Revolution stuff came out of what I do on the weekend. A lot of thinking about it rolled around in the back of my brain during long runs. While I wrote Startup Communities during two months last summer, most of my work on Startup Life was done between 5am and 9am during the weekend and over the weekends during September and October. And Startup Boards seems to be following the same pattern for me.
Historically, most of my writing has been either on my blogs or the books that I’ve written. Occasionally I’ve written for magazines, like a year-long stretch I did for Entrepreneur a few years ago, and longer form articles of mine appear in different places every now and then. But pretty much everything I write ends up on Feld Thoughts at some point.
I’m going to experiment with some different channels this year. The two that I’ve already gotten into a regular, once a week rhythm with are LinkedIn Influencers and the Wall Street Journal Accelerators. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. Finally, I’m doing more guest posts, such as the article I wrote for Amazon Money & Markets titled Startups Are Everywhere.
Up to know I’ve been generally reposting these on Feld Thoughts. But in the next 30 days I plan to change the landing page for feld.com to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.
Like all things, this is an experiment. I haven’t figured out whether I like this or not, but I’m enjoying playing with different channels, different audiences, and engaging with an audience and other thought leaders around a specific topic.
For example, this week’s WSJ Accelerator question was “Is it possible for a startup founder to work on two or three products (or startups) at once?” Some posts include mine, which was “No, Mostly“, Steve Blank saying “Don’t Confuse Science Experiments With Commitments“, and Joanne Wilson stating “Choose One Company and One Company Only.” Each different article adds to a broader thought, which is part of the joy of “mentor whiplash” we talk about all the time in TechStars. Ultimately, you have to make your own decision as an entrepreneur – we are just providing data for you.
I’m at CES this week. If you want to see why, check out my LinkedIn post titled Why I Go To CES. And, if you are at CES and want me to stop by your booth, leave a comment here.
If you’ve figured out a great way to be a multi-channel content publisher, I’m all ears. Or, as a reader of this blog, if you have a strong opinion about what I’m doing, please weigh in. Remember – this is just an experiment.