Brad Feld

I haven’t been posting about my reading lately. While I continue to read at my typical pace, I think I was a little tired of writing book reports, but that has passed.

Last night I read The 80/80 Marriage: A New Model for a Happier, Stronger Relationship. Kaley and Nate Klemp have written an excellent book that can help any married couple improve their relationship. This is especially true in the time of Covid, given all the additional dynamics about being home together most of the time.

When Amy and I wrote Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur in 2013, our goal was to write something different than YARB (“yet another relationship book”). Whenever I worked on it, I had in my mind, “Do not let this be a YARB.”

The 80/80 Marriage is definitely NOT a YARB. The framework comes from the idea that many marriages are 80/20 with a goal of shifting to 50/50, where the partners are equal in the relationship. Kaley and Nate’s goal is to do better than 50/50, hence 80/80.

Amy and I have had an equal partnership in our marriage from the beginning. However, as any married couple knows, that ebbs and flows and at times doesn’t feel equal. The two of us talk about it often, and when we get out of balance on any dimension, we both own what is going on, discuss what we need to do to get back in balance, and then move forward.

Once you start deconstructing this, many traditional relationship tools fit nicely in the 80/80 Marriage construct. Amy and I are big fans of the Five Love Languages. I like receiving acts of service, she likes receiving praise, and both of our #1 is quality time. We also like giving what we like receiving, and fortunately, we both like receiving acts of service and being together all the time.

But what if instead of each person being at 50% of the relationship, the goal was to exceed expectations? That’s where the 80% comes from. An example would be from this morning. Amy is a huge knitter and has been wrestling with a giant yarn tangle. Rather than throw it away, she spent some time last night unsuccessfully trying to untangle it. Today, while she was on a board call and I was upstairs, I spend 10 minutes and untangled it. When she came upstairs, she was delighted with the minor act of service that she didn’t ask for.

There are hundreds of things like this we do for each other each month. Some are significant. Some are trivial. But they are all unexpected and unrequested. That’s what pushes the 50% up to 80%.

Kaley and Nate cover all aspects of a relationship, including roles, priorities, boundaries, power, and sex. And, they finish with the 5 essential habits of the 80/80 marriage:

  1. Create Space for Connection
  2. The Call-and-Response of Radical Generosity
  3. Reveal Issues, Misunderstandings, and Resentments as They Arise
  4. The Shared-Success Check-in
  5. Create Space from Digital Distractions

This felt great to me, as Amy and I have regular approaches for each of these. Our Qx vacation approach is highlighted in the book as an example of #1. My yarn story above is an example of #2. Our Life Dinner is how we practice #3, although we do it in real-time also. Morning coffee and Life Dinner is #4, along with shared meals (typically lunch in the time of Covid.) And our Qx vacations and Digital Sabbaths are #5. Of course, what we do is more than just labeling the activity, but if you read our book or follow along on this blog, you can probably related to some of the examples I’ve given in the past.

Kaley and Nate Klemp have made a significant contribution with The 80/80 Marriage: A New Model for a Happier, Stronger Relationship and written something that is not-YARG.


We are running the Venture Deals Online Course from March 7, 2021 – April 30, 2021.

We’ve moved the Venture Deals Community from Slack to Mighty Networks where we have much more functionality and flexibility.

Once again, we’ll do a weekly AMA with a variety of people participating.

For now, registration is open. Please sign up if you want to take the Spring 2021 Venture Deals Online Course.


I used to love the Matrix’s Red Pill / Blue Pill metaphor and still use it occasionally to try to make a point around dealing with reality in an entrepreneurial context. Several years ago, I became deeply bummed out about how this metaphor was being used in politics and gender equity situations. It’s gotten worse since then, and I find many of the cases it is used in and the people who use it reprehensible, so I don’t use it much anymore.

However, I used it today for a company that is doing well and has exceptional strengths and some fundamental weaknesses.

This is true of every company that is doing well.

But it’s hard to deal with reality all the time. When things are going well, leaders (and boards) often avoid dealing with weaknesses. Some board members and investors are great at motivating a CEO to level things up. Others aren’t. Some CEOs want to embrace the challenge of leveling up in areas where they, and the business, are fundamentally weak, even if it’s emotionally and functionally challenging. Others don’t, or their own behavior and wiring get in their way.

There are many points in a company’s life where the CEO and the board can either deal with or deny reality. When dealing with reality, a key factor is embracing the business, team, and individual’s weaknesses and then deciding how to address them. Collectively. With empathy and emotional support for each other.

This isn’t easy. Over the past 30 years, I’ve been in this position many times, often multiple times as a board member in a particular company. These are different than crisis moments, where everything is on the line. It’s often when many things are going well, but there are prominent areas of the business that aren’t keeping up with what’s working.

I’ve never figured out magic words to say as a board member in these moments. Instead, I say what is on my mind, take responsibility for my participation in any weaknesses, dysfunction, or challenges, and focus on where I think we need to put additional energy in improving the business.

This is often an acknowledgment that we need to add a few experienced people to the leadership team. The CEO has to drive this. When the right people are added, notable positive shifts in the weaknesses can happen extremely quickly. But, in the absence of them, the talk generally continues, without action. Reality is not dealt with – just poked around the edges.

One of an effective board’s roles is to speak clearly about the weaknesses and hold the CEO accountable for addressing them. When I am effective as a board member, I do this well. When I’m not, I don’t. I’ve got plenty of cases of both in the last 30 years.

My mantra as a board member is:

“As long as I support the CEO I work for her. If I don’t support her, my job is to do something about that, which is not to replace her, but to try to get back to the place where I support her.”

Ultimately, as a board member and major investor, I can participate in replacing the CEO. While I’d prefer not to do that, I’m not afraid of doing it. But dealing with reality with the existing CEO is much more enjoyable and has generally been a more successful path for me.

All of this is extremely challenging, as it has to do with personal growth in the context of business growth. It’s easier to have entrenched thinking, play out the exact historical patterns that worked or be resistant to addressing whatever the current reality is. It’s compounded by the fact that exogenous factors are constantly changing and often change extremely fast.

The probability of long term success increases with a CEO, a board, and a leadership team is tuned into whatever the current reality is, their strengths and weaknesses, and focus on continually leveling up the weaknesses while continuing to play to their strengths.

If you are a CEO, spend a few minutes today contemplating whether your board is highly effective at helping you grow, scale, and evolve the business. Are you systematically and continuously addressing your weaknesses as an individual, leadership team, and company?

Are you dealing with reality?


On my run yesterday, I listened to Tim Ferriss interview Naval Ravikant on Happiness, Reducing Anxiety, Crypto Stablecoins, and Crypto Strategy.

I know both Tim and Naval. I have a mostly virtual relationship with each of them (I think I’ve been in the same physical space with Tim twice and never with Naval), but they are two people I’ve learned a lot from over the past decade.

When I run, I listen to one of four things.

  • Nothing
  • Podcasts
  • Audible Books (mostly science fiction)
  • Music, but generally my long time standards (Pink Floyd, Boston, Red Hot Chili Peppers, Rush)

I go through phases, and I’m in a Podcast / Audible phase. I’m a little bored of Diamond Age (I’m halfway through in a slow spot), so I fired up a random Tim Ferriss podcast. I noticed he’d done one recently with Naval, so that was it.

The crypto stuff was good, but I was much more intrigued by everything else. I’m a big fan of Richard Feynman, so when Naval started rolling out Feynman quotes, he had me. There was a ton of wonderful in the back and forth between Tim and Naval, and when Naval got on a roll on a topic, the running just vanished into the background.

A fun sleeper idea in the middle of things was that Naval, who has over a million followers, doesn’t follow anyone on Twitter. I only use Twitter to broadcast things these days, so I think I’ll try that hack for a while and see if it works.

I haven’t been blogging much lately – on purpose. I’ve been trying to reset a few things in my writing and decided to go inward for a few months, starting around my birthday. I believe the reset has happened and listening to Naval and Tim helped reinforce a few things I’ve been playing around with now that I’m 55 years old.

Tim / Naval – thanks. I enjoyed listening to y’all.


I expect we’ll be exploring, unscrambling, pontificating, and dealing with what is happening with GameStop (GME) for a while.

If you are reading this in the future and want some historical context for the rest of this post, this chart from the last 30 days of trading is instructive. At the end of 2020, we start at $20 / share.

30 days later, it’s at $238 / share with a high of $482 / share.

I’m not going to analyze this. I know what I think GME is worth, and it’s not $238 / share.

This morning, Fred Wilson wrote a post titled The Revenge Of Retail. It’s got a lot of good stuff in it, but plenty of things that are very different than what I’m actually thinking about today.

He ends with a recommendation.

What we need to do is stop printing money to stabilize the economy. And start addressing the real economic issues that exist on main street, not wall street. Monetary policy is not the answer. Fiscal policy is. That won’t stop more Game Stops from happening. They are a by-product of markets. But it will get the money to where it is needed versus where it is just gameplay.

I’m more interested in the 2nd, 3rd, and 4th order effects instead of the financial and market dynamics. For example, from Fred’s post.

The generational aspect of this is important. Boomer hedgies getting crushed by young folks self-organizing in social media. It feels like a moment where you realize that the power structure has shifted and things won’t be the same.

But hang on. Is that actually what is happening? Let’s go to something Fred says in his next paragraph.

The financial system in the US, and in other developed countries, is a rigged system and has been for a very long time. Only big institutions can get into hot IPOs. Only rich people can invest in startups. Many of these rules are designed to protect “widows and orphans” but all they really do is make the rich richer and keep those without money out of the game.

Rather than keep quoting Fred, I encourage you to go read The Revenge Of Retail post and then come back to the rest of what is on my mind this morning.

When I was an undergraduate in college (age 17 – 21; 1983-1987), I was interested in business and read three magazines: Forbes, Businessweek, and Fortune. I learned about the stock market by reading those magazines. That period was full of pump and dump schemes, especially on the pink sheets.

There have been periodic articles about the pump and dump activity in crypto. With the introduction of frictionless (e.g., free trading), a coordinated online crowd of millions of people, and low float stock (either highly shorted or not much supply in the first place), the setup for a classic pump and dump exists.

The regulatory environment has no capacity to keep up with something like this.

A combination of factors has created an environment where completely different behavior is possible. Today’s news is that it is happening in the financial markets. We may be talking about it here because we are now on the other side of 1/20/21; our prior President is no longer on Twitter and Facebook, so there’s a new sandbox to play in.

The dynamics are the same. Sentiment is manipulated. There have been endless discussions about this around politics over the past few years. Welcome to another part of our world (financial markets), where the unintended consequences of technology wreak havoc.

I expect we will see many more and many different examples emerge over the next few years. Governments trying to regulate it each time will be slow, and all will fail to do what they want to do while creating other unintended consequences.

We are living in a complex system. Technology has increased the velocity of change. It’s recursive, as the velocity of technology is changing faster than ever.

I have no idea what’s next. That’s the reality of a complex system. All I know is that it is going to get much wilder.

And, the best picture of the day is linked to a txt thread I’m on with Amy (we both love Capybaras) that includes the phrase “PhD in the madness of crowds.”

Minor change: I initially titled this “The Gamestop Phenomenon.” That’s a nice error on my part (freudian slip maybe)?


False Reassurance

Jan 27, 2021

The Covid crisis has generated an extraordinary amount of what I like to call “false reassurance.”

Consider how many times you heard something general like the following some time in 2020.

  • Everything is going to be ok.
  • We will get through this pandemic.
  • Things will go back to normal.
  • You’ll look back on this as a unique time in your life.

Or, consider all of the messages you heard about the severity of the disease over the past year. Most of the messaging, until recently, was not “79,000 people in the US are going to die of Covid in the first 26 days of 2021.”

Or, “By the end of January 2021, over 425,000 people in the US will have died of Covid.”

It’s tough to focus on what is actually happening and what to do when bombarded by false reassurance. It doesn’t matter what the context is – Covid, business, relationships, health, sports, …

Pema Chödrön’s book, When Things Fall Apart: Heart Advice for Difficult Times is a powerful place to start when considering false reassurance. But, an even more grounding place is Jerry Colonna’s comment that “things are falling apart all the time.”

I’ve always loved the clichés about mortality, such as “Life is a fatal disease” or “Life is a process of continual oxidation.” I’m sure the physics majors out there can add to the clichés, especially since entropy always wins in the long run.

Amy and I work hard to eliminate false reassurance in our life. Instead of saying, “It’s going to be ok,” we try to address what is in front of us. Instead of denying reality, we deal with it. I try to do this in my work, although it’s much harder as the number of people in a system increase beyond two.

2020 has been brutal for many people, on many different dimensions. I expect 2021 will continue to be brutal, in some similar ways, but many that are different. There will be wonderful things mixed in, but they won’t be distributed evenly or equitably.

If you defer your own reality because of false reassurances, consider what would change if you deleted the false reassurance and started considering what was directly in front of you.


Last week I participated in a virtual tour of the Media Archaeology Lab. Amy and I are financial supporters, I gave them my vintage computer collection several years ago, and we’ve underwritten their acquisition of several collections. I believe the Media Archaeology Lab is now one of the largest collections of working vintage computers.

“Working” is an important part of the phrase. The team at the Media Archaeology Lab, including Dr. Lori Emerson and Dr. libi rose striegl are magicians who, along with many student volunteers, loving take care of, well, everything.

When most people who had an Apple ][ or Apple //e think of Zoom, they think of Zoom Telephonics or WGBH-TV’s Zoom.

When I saw bpNichol’s Computer Poems streaming on Zoom, I responded with, “Holy shit, this is awesome.” Yeah, that wasn’t very poetic of me.

Lori Emerson and an Apple //e being streamed by Zoom

A few minutes later, we saw Super Mario Bros. running on a Commodore 64. We talked about the history of Nintendo not liking this and their subsequent DMCA takedown notice. Some companies have no sense of nostalgia.

Here’s how you stream from an Apple //e to Zoom.

  • The Apple //e has an RCA jack for the monitor, so all you need to stream is an RCA cable and an AV to USB adapter.
  • Run the RCA cable from the Apple to the converter.
  • Plug the USB into your computer.
  • When you open your preferred video streaming software (Zoom, OBS, Twitch), the converter will show up as one of your camera options. 
  • Audio with the Apple //e is a little more complicated. You need an upgrade to the sound card, such as a ReActiveMicro Mockingboard v2.2, to get an audio line out. The Mockingboard has a 3.5mm audio jack, so you need a 3.5mm – RCA splitter from that to the AV converter.

Here’s how you stream from a Commodore 64 to Zoom

  • The Commodore 64 has an RF jack on the back that carries both image and sound, requiring something that can convert that signal to split audio and video channels.
  • A VCR is faster, easier, and more reliable than any other converter, but you can also use an RF modulator.
  • The RF cable runs from the back of the Commodore to the Coax-IN on the VCR via an RF-Coax converter.
  • Then connect RCA cables from the AV-OUT on the VCR to the AV-USB converter.
  • As with an Apple, when it is all set, the AV-USB converter shows up as a camera in your camera menu on any streaming software

If you want to see the full poem by bpNichol, here it is on Youtube.

If this is interesting to you, please consider making a cash donation to support the Media Archaeology Lab‘s operations. If you have vintage computers you’d like to donate, drop me an email.


I’m working on a new book with Dave Jilk, my first business partner. It is titled The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors. We are in the home stretch (it’ll be published sometime in the second quarter), and I’m adding a little connecting tissue to the major sections this morning.

The third major section (of five) is called Free Spirits. Dave had already written the section introduction, which meant that I had 20% less writing to do this morning than I expected.

As I read through what he had written, I remembered the story of Nietzsche’s “The Three Metamorphoses,” which I’ve been using a lot lately to think about my own life. Following is an appetizer from the upcoming book.

For Nietzsche, the best human beings are what he calls free spirits. Early in Thus Spoke Zarathustra, a section called “The Three Metamorphoses” describes three stages a free spirit must pass through in its full development: the camel, the lion, and the child.

The camel is a dutiful beast of burden, in a humble but not humiliating way. It is virtuous and willing to bear any difficulty to accomplish what is needed. But the camel is isolated from those who choose the comfortable and easy, leaving its spirit in a “desert.” In this desert, the camel transforms into the lion, which actively opposes tradition, taboos, and the status quo. In particular, the lion responds to the “Thou Shalt” of the world with a “Holy No.” The lion is a contrarian, an isolated iconoclast. But a spirit cannot create new values simply by saying “no” to the ways of the world. For that, it must become the child, which has a “beginner’s mind,” sees the world as play, a fresh start, as perpetual motion. The child speaks a “Holy Yes” which enables it to dictate its own will, not in reaction to the world but independently. As spiritualist Ken Wilber puts it, these transformations do not each supersede their preceding stage but rather they “transcend and include.”

It is not hard to see how this maps to disruptive entrepreneurship. The camel gets things done but is too embedded in the tasks of the moment to produce more than incremental change. The lion sees what is broken in the world and refuses to just go along, but has no way to find a truly novel path. The child frees itself of its attachments and starts fresh, enabling it to create an entirely new way of doing things that shakes an industry to its foundations.

If you are a free spirit, what stage of metamorphosis are you in: Are you a camel, a lion, or a child?


Poetry is complex, beautiful, and mysterious. My wife Amy writes poetry. So does my first business partner Dave Jilk (Rejuvenilia, Distilled Moments). There is a lot of poetry in my house.

Both Amy and I had tears in our eyes after listening to Amanda Gorman yesterday. I knew America had a national poet laureate, but I didn’t know we had a national youth poet laureate. We’ve now had four; Amanda was the first.

Even if you heard her read The Hill We Climb yesterday, I encourage you to listen (and watch) again this morning. If you want to go on an intellectual exploration of it, the New York Times Lesson of the Day is Amanda Gorman and ‘The Hill We Climb.’

If, for you, like me, reading is a more powerful way to absorb or learn something, the following is the poem.


When day comes, we ask ourselves, where can we find light in this never-ending shade?
The loss we carry. A sea we must wade.
We braved the belly of the beast.
We’ve learned that quiet isn’t always peace, and the norms and notions of what “just” is isn’t always justice.
And yet the dawn is ours before we knew it.
Somehow we do it.
Somehow we weathered and witnessed a nation that isn’t broken, but simply unfinished.
We, the successors of a country and a time where a skinny Black girl descended from slaves and raised by a single mother can dream of becoming president, only to find herself reciting for one.
And, yes, we are far from polished, far from pristine, but that doesn’t mean we are striving to form a union that is perfect.
We are striving to forge our union with purpose.
To compose a country committed to all cultures, colors, characters and conditions of man.
And so we lift our gaze, not to what stands between us, but what stands before us.
We close the divide because we know to put our future first, we must first put our differences aside.
We lay down our arms so we can reach out our arms to one another.
We seek harm to none and harmony for all.
Let the globe, if nothing else, say this is true.
That even as we grieved, we grew.
That even as we hurt, we hoped.
That even as we tired, we tried.
That we’ll forever be tied together, victorious.
Not because we will never again know defeat, but because we will never again sow division.
Scripture tells us to envision that everyone shall sit under their own vine and fig tree, and no one shall make them afraid.
If we’re to live up to our own time, then victory won’t lie in the blade, but in all the bridges we’ve made.
That is the promise to glade, the hill we climb, if only we dare.
It’s because being American is more than a pride we inherit.
It’s the past we step into and how we repair it.
We’ve seen a force that would shatter our nation, rather than share it.
Would destroy our country if it meant delaying democracy.
And this effort very nearly succeeded.
But while democracy can be periodically delayed, it can never be permanently defeated.
In this truth, in this faith we trust, for while we have our eyes on the future, history has its eyes on us.
This is the era of just redemption.
We feared at its inception.
We did not feel prepared to be the heirs of such a terrifying hour.
But within it we found the power to author a new chapter, to offer hope and laughter to ourselves.
So, while once we asked, how could we possibly prevail over catastrophe, now we assert, how could catastrophe possibly prevail over us?
We will not march back to what was, but move to what shall be: a country that is bruised but whole, benevolent but bold, fierce and free.
We will not be turned around or interrupted by intimidation because we know our inaction and inertia will be the inheritance of the next generation, become the future.
Our blunders become their burdens.
But one thing is certain.
If we merge mercy with might, and might with right, then love becomes our legacy and change our children’s birthright.
So let us leave behind a country better than the one we were left.
Every breath from my bronze-pounded chest, we will raise this wounded world into a wondrous one.
We will rise from the golden hills of the West.
We will rise from the windswept Northeast where our forefathers first realized revolution.
We will rise from the lake-rimmed cities of the Midwestern states.
We will rise from the sun-baked South.
We will rebuild, reconcile, and recover.
And every known nook of our nation and every corner called our country, our people diverse and beautiful, will emerge battered and beautiful.
When day comes, we step out of the shade of flame and unafraid.
The new dawn balloons as we free it.
For there is always light, if only we’re brave enough to see it.
If only we’re brave enough to be it.

The Hill We Climb
Amanda Gorman
2020