More Thoughts on Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now
A few weeks ago I read Jaron Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now. It helped consolidate some thinking on my part and I sent a few copies out to friends who I knew would have thoughtful and interesting responses. One that came back is very worth reading as it has a healthy critique as well as some personal reflections. The note from my friend after reading Lanier’s book follows.
He makes a reasonable case (obviously with a lot of room to dispute individual points) that social media is “bad” in general and a source of concern. Some of it is old hat but the way he puts it together is certainly helpful. It seems like it would be good if a lot of people read it.
I had two major concerns with it structurally. First, he positions the book as making arguments as to why *the reader* should delete his or her accounts. But as is common these days, it conflates reasons that are self-interested with reasons that might justify a “boycott.” Many of the arguments are not about how the use of social media affects the reader directly as an individual, but rather its systemic effects. Even the economic argument doesn’t work individually – even if I’m a gig economy person, it does not hurt my prospects to use social media, it’s that the BUMMER business model exists at all that causes the problem. It’s all the rage of course to talk about boycotting anything that has any secondary effects we don’t like, but it rarely works, especially as we realize everything affects everything else, which is why people in Boulder who are concerned about CO2 still drive up to the mountains constantly just for fun. So I thought this really weakened the argument that he does not separate the two things. It’s really Three Arguments why you should delete your social media accounts and Seven Arguments why you should Boycott them.
The second concern is that he conflates Google with social media. Last I checked, no one uses Google Plus. Yes, Google has an advertising and manipulation-oriented business model, but it’s extremely different from Facebook and Twitter. I find the ads Google gives me generally useful, and I don’t see Google making me more of an asshole than I already am. It certainly does not make me sad. Yes, search does have the effect of causing SEO and content-poaching and all that stuff, so this distinction connects to my first point. I think the book would have been better if he had made a more clear compare/contrast with Facebook. I do worry that he is a Microsoft employee and he has a Google-is-the-enemy bias. I’d be very open to hearing how Google is bad for me because I have thought about this and I don’t see it (other than the same things that happen when I pass a billboard on the highway or whatever). I also like Chrome Mobile’s news feed – it’s very much tuned to things I find interesting (cosmology, AI, poetry, etc.) in a way that a news site like the NY Times, which thinks that POLITICS is what is important (just like the MSM) – he talks about religion but does not connect the dots that the MSM have elevated politics-is-the-most-important-thing into a form of religion.
From a personal perspective, in the past year, I went through a couple of transformations regarding Facebook (I don’t use Facebook and never really have). The first was after the election I realized I had gotten caught up in the politics-is-important cycle and was posting frequently on it. At some point, I realized I had been sucked in, and mostly stopped posting on current politics. That took a month or two. Then I had a run-in with a particular individual on something controversial I had posted, and it made me realize I too had been sucked into making controversy and drama there. My approach now is only to post things I think my friends will find funny (NOT political satire) or that offer an update on my life. Yes, I mostly post positive things, but generally not competitively. Instead of commenting I just Like posts, or just read them and move on. I mostly ignore the politics or I just smirk at how absorbed and overconfident everyone is. I probably waste a little more time on Facebook than I would like, but I do find that scrolling through stupid dog and cat and political posts and all that sometimes leads me to a post I am really glad I saw. So, noise to signal is high but really what isn’t?
Over the past 25 years, I’ve invested in many startups that sell products to large enterprises. Many of these companies end up either creating or helping to create a new category. As the startups (or the category) become visible, they inevitably attract the attention of industry analysts, who write reports on the categories and the startups as part of the industry analysts’ business.
Engaging with analysts can result in significant investments of time, effort, and capital on the part of the startup. The choice is a complicated one since startups are often challenging the status quo and industry analysts, while well-intentioned, don’t necessarily have a full grasp of the underlying industry changes taking place until well past the point that changes – and resulting trends – become obvious.
One of our portfolio companies recently engaged with an industry analyst for the first time with a very disappointing outcome. In this case, the company has created and is leading a new category. As a result of growing their customer base quickly, they were invited to participate in an analyst evaluation. Having invested little in relationships with this specific industry analyst, the company was hesitant, but the study was directly relevant and the industry analyst conducting the evaluation was prestigious, so the company decided to participate.
Unfortunately, it quickly became clear that the analyst conducting the review simply didn’t understand the problem being solved or why this company’s solution was so disruptive to the other vendors. The outcome was a deeply flawed report. In retrospect, the company would have been better off if they had never gotten involved.
While it’s easy to say “oops” and move on, this company will now have to deal with this report for a while in competitive situations. Rather than be pissed off about it, our feedback was to use this as a learning moment in the development of the company, figure out why this happened, and determine what could be done differently in the future.
Several of the issues were exogenous to the company, but one big one was under the startup’s control. And, in all cases, the startup should have been much more forceful about their perspective on each issue. The specific issues follow:
The terminology was loosely defined by the analyst. Big shifts in technology are often interpreted at first as evolutionary, not revolutionary. It was notable that several of the “leading” companies in the report introduced their products over a decade ago, well before the category being addressed in the report was even invented. As a result, the younger companies approaching the problem in a completely new way were ranked poorly because the analyst missed the real value to the customer.
The analyst didn’t behave like a customer. In this product category, most customers perform an in-depth analysis of vendor capabilities through a thorough review based on their customer’s buying criteria before deciding on the solution. This analyst didn’t feel like the study warranted a deep look and used vendor demos instead. This eliminated the opportunity for the analyst to understand the customer’s perspective and to compare and contrast the different solutions being evaluated. All decisions and scoring were left to vendor claims (also known as “marketing”) while operational aspects of the customer, and how the various products addressed them, were ignored.
The analyst went wide instead of deep. The magic of this company’s product and the new category they have helped pioneer is a result of focusing on a very specific, yet critically important aspect of a broader problem. The analyst either didn’t understand this or didn’t focus on it and included a wide range of product capabilities, many of them irrelevant to the problem being addressed, in the evaluation. As a result, the study favored broad tools that covered more surface area (mainly from very large, established technology vendors), but had less specific capabilities, especially in the new product category being addressed.
The company failed to fully engage the analyst. Since the company didn’t have a fee-based relationship with the industry analyst firm, there was no long-term relationship. To young companies, paying analyst fees can feel like extortion, but it’s an essential part of engaging with and helping the analysts to better understand your product and how it’s different, especially when you are leading the creation of a new category. In this case (as in many others), the established vendors of broad products had spent years shaping analyst opinions. Even though these broad products didn’t compete effectively in the new category, their relationship with the analyst, who in this case relied on marketing information rather than real product engagement, won the day.
If you sell a product to large enterprises, neglect analyst relations at your peril. I generally categorize this activity in the same bucket as PR, even though they are different functions and often driven by different leaders in the company. Don’t assume that the industry analysts are all-knowing. Instead, start early and feed them regularly or risk having large, established companies win at this game.
Recently, I was talking to a CEO of a company I’m on the board of. We were discussing a problem in the category of something new Is fucked up in my world every day
He gave me a great idea. He apparently plays a game with his young (I think around 10 years old) daughter. When they are sitting around in the evening, she occasionally says “Daddy, give me a CEO problem.” He does, she thinks about it a little, and then gives him a solution. He suggested to me that this often helps break him out of whatever thought rut he is in given how wacky and creative the answers typically are.
Unfortunately, I don’t have a daughter (or a son). While I have two golden retrievers and I’m a practitioner of rubber duck debugging, I don’t think this works as well as what my friend is doing. Oh – and I’m not a CEO, although the list of CEO problems that I’m exposed to is pretty long.
The next time you have a CEO problem (which will likely be in the next seven minutes if you are a CEO and awake), try to think about it through the lens of a 10-year-old and see if that gives you any new ideas.
Yesterday’s post Relentlessly Turning Input Knobs To 0 generated a bunch of interesting private comments. It also generated a few public ones, including the link to the article What is the problem with social media? by Jordan Greenhall which was extraordinary.
Jordan asserts that the problem with social media can be broken down into four foundation problems.
- Supernormal stimuli;
- Replacing strong link community relationships with weak link affinity relationships;
- Training people on complicated rather than complex environments; and
- The asymmetry of Human / AI relationships
He then has an essay on each one. The concept of supernormal stimuli is straightforward and well understood already, yet Jordan has a nice set of analogies to explain it. Tristan Harris and his team at the Center for Humane Technology have gone deep on this one – both problems and solutions.
I found the second essay – replacing strong link community relationships with weak link affinity relationships – to resonate with something I’ve been experiencing in real time. As my weak link affinity relationship activity diminishes (through lack of engagement on Facebook and Twitter), all the time I spent on that has shifted to strong link community relationships. Some of these are in person, some by video, some by phone, and some by email, but they are all substantive, rather than shallow (or weak.) I also find that I’m having a wider and deeper range of interesting interactions, rather than a continuous reinforcement of the same self-affirming messages. And, I’m more settled, as I’m not reacting to endless shallow stimuli or interacting with lightweight intention. And, my brain feels like it has more space to roam.
The third essay – training people on complicated rather than complex environments – totally nailed it for me. Ian Hathaway, my co-author on Startup Communities 2, has been working deeply on how startup communities are complex (rather than complicated) systems. This is a central theme of our upcoming book and the contrast between a complicated system (having a finite and bounded (unchanging) set of possible dynamic states) and a complex system (having an infinite and unbounded (growing, evolving) set of possible dynamic states) is a really important one. I loved Greenhall’s conclusion:
“In the case of complexity, the optimal choice goes in a very different direction: to become responsive. Because complex systems change, and by definition change unexpectedly, the only “best” approach is to seek to maximize your agentic capacity in general. In complication, one specializes. In complexity, one becomes more generally capable.”
He then goes on to define social media as training humans to navigate a complicated system, taking time away from us “training our sense making systems to explore an open complex space.” His examples of how this works in the context of Facebook are excellent.
While the asymmetry of Human / AI relationships is nothing new, the Ke Ji / AlphaGo / AlphaGo Zero story is a reminder of what we are contending with. I loved:
“The Facebook AI is Alpha Go. The equivalent of Alpha Go Zero is a few minutes in the future. We need to get our heads around the fact that this kind of relationship, a relationship between humans and AI, is simply novel in our experience and that we cannot rely on any of our instincts, habits, traditions or laws to effectively navigate this new kind of relationship. At a minimum, we need to find a way to be absolutely dead certain that in every interaction, these gods of social media have our individual best interests in mind.”
I didn’t expect this treat to come out of my blog post yesterday, but it’s part of why I blog. And I doubt I would have found it scanning my social media feeds.
I’ve got a lot on my plate. I always do. Presumably, I like it this way because I’d change things if I didn’t. And yes, that’s continuous fodder for conversations with my therapist and with Amy.
I have always tried to ignore the macro, especially short-term dynamics, in the context of my work. I collect a lot of data and like to be well informed. I get this data from lots of different inputs. I regularly play around with the volume on the inputs as well as try different inputs.
One of my key inputs is reading books. I read 50 to 100 books a year (the number seems to be steadily increasing as I get older.) It’s a great joy of mine to sit and read, especially stuff friends recommend to me. I read across all categories and am game to try anything. And I’m willing to quit something I’m not enjoying.
A week ago I read Jaron Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now. While it had a few annoying characteristics (I didn’t love his forced acronym for the BUMMER machine), the insights from it were right on the money. I let it roll around in my head the past week as I considered my own behavior over the last six months.
Basically, I’ve turned down the input knobs on almost all real-time social media inputs to 0. I no longer look at Facebook or Twitter. I never really got Facebook, so I was a Twitter guy, but since mid-2016 engaging with Twitter has simply made me anxious, upset, jangly, and distracted. By the beginning of this year, I was broadcast only – sending out links via Buffer when I saw something I found interesting – but that’s about it.
Until a few months ago, I still had a bunch of inputs turned on. I had a Daily folder, which I’ve opened first thing in the morning for over a decade. The contents would periodically change, but it was always something like RSS Reader, some daily reads, Hacker News, my LinkedIn messages, or Google News.
I deleted my Daily folder a few months ago from my browser bar. The inputs were distracting me instead of informing me.
I’ve been using Sanebox for two years to filter out all the noise from my email. I’ve effectively unsubscribed (or – in Sanebox terms, blackholed) thousands of email newsletters. The ones I want to read each day go into my SaneNews folder, so I don’t read them once a day. The number in that folder is now very small and don’t include anything beyond stuff from the tech industry anymore.
While I haven’t deleted my social media accounts, I have turned all the inputs way down. For work, I’m very focused on my existing portfolio, Foundry Group business, and my writing. Beyond that, I’m spending my time with books and with people.
I feel different than I did six months ago. It’ll be interesting to see how I feel in six more months.
My friend Katherine pointed me to the Number Gossip site. If you like numbers, you’ll quickly lose the next hour playing around. Since 49% of the US is taking today off, it seemed like a relevant thing to spend some time on.
For example, did you know that 67 is the only number such that the common alphabetical value of its Roman representation is equal to its reversal (LXVII – 12+24+22+9+9=76)?
Or, did you know that 111 is the smallest palindromic number such that the sum of its digits is one of its prime factors? It’s also the age at which Bilbo Baggins leaves the Shire.
I had forgotten that evil numbers are a number that has an even number of 1’s in its binary expansion. But, I didn’t know what an odious number is (it has an odd number of 1’s in its binary expansion.) Apparently, being evil is related, but the opposite, of being odious.
While we all know that 42 is the answer to the ultimate question of life, the universe and everything as calculated by Deep Thought, did you know it is also the number spots on a pair of dice? It’s also the smallest abundant odious number.
Have fun. Don’t forget to come up for air once in a while.
As I’m already getting lots of out of office messages for people taking this week off, I thought I’d revisit an approach to how to deal with email after a vacation.
In 2011, Josh Kopelman of First Round Capital came up with what, at the time, was what I thought was the best email vacation auto-responder in the history of email. Now, I have no idea if Josh invented this, but I’m going to give him credit for it.
I evolved this in 2014 when I took a one-month sabbatical. If you ever send me an email when I’m on my quarterly one week off the grid vacation, you now get this.
I’m checking out for a vacation until [date]. I’ll be completely off the grid.
When I return, I’m going to archive my inbox so I’ll never see this email. If you’d like me to read it, please resend it after [date]+1.
If you need something urgently, please email [my_assistants_email_address] and she’ll either help you or get you to the right person at Foundry Group to give you a hand.
On [date]+1, I usually get around 50 emails (in addition to my usual email flow of 500 daily emails) that are resent to me. That’s only 50 to respond to, instead of the roughly 3,000 emails I get each week.
It appears that The Atlantic has caught up with this thinking in The Most Honest Out-of-Office Message. I thought the article was fascinating, both in how the writer addressed the issue, but also in the intellectual and emotional tension around it.
Does it make you nervous to think about “Selecting All” on your existing inbox and archiving (if Gmail) or deleting (if Outlook)? While some of my friends do it periodically – as a result of pain or just to get a fresh start on a new year, I like to do the equivalent every quarter when I get back from a full week of an off the grid reset.
Josh – it was a while ago, but thanks for the inspiration. And, for those of you on vacation this week, I hope you aren’t reading this.
Aaron Edelheit recently came out with a great book titled The Hard Break: The Case for a 24/6 Lifestyle.
He interviewed me as he was writing it so I show up a few times, along with a few friends that I sent his way. The subtitle is a good hint – instead of a 24/7 life (where you are always on, especially in a work context), Aaron suggests 24/6, where there is a full 24 hour “hard break” each week.
Long-time readers and friends will know that I generally take a digital sabbath for 24 hours starting Friday night and ending Saturday night (and often Sunday morning.) I’m off my phone, email, text, vox, and other digital channels. I read hard copy books or on my Kindle, but try to stay completely off the web. I’m not religious, nor am I religious about doing this, but I’m pretty consistent. And I have a good enforcer encourager in Amy, who I’d rather spend Friday night and Saturday with instead of my computer.
Aaron does a great job challenging the conventional entrepreneurial mythology around how you have to work all the time, burn the midnight oil, grind it out, and be comfortable with the idea that great entrepreneurs work all the time. Is burnout really a right of passage as an entrepreneur? Do you actually have to push yourself to the absolute physical and emotional limit to be successful?
I believe the answer to this is no, as does Aaron. He asserts that each of us needs time away from work and technology and makes a compelling case that time away from work can actually make us more successful and productive in the long term.
Aaron weaves his own personal story into the book, which, rather than reading like a memoir, supports the points he’s making and reinforces the stories and examples of others. His own journey is one, like many, of a series of key moments of personal and professional success and failure that generates his current viewpoint. In addition to being a provocative book, it’s a personal book.
Aaron, thanks for putting your energy into advocating the benefits of taking some downtime on a regular basis. If you are an entrepreneur, feeling exhausted by the pressure of always being on, or feeling external pressure to never take a break, I recommend you grab this book, curl up on the couch tomorrow, and turn off your phone.
Mona List Overdrive has come true. And Pattern Recognition is on the horizon.
I knew that Dominos was paving America’s roads, but I didn’t realize they were branding them.
Farhad Manjoo has a good article in the NYT titled How Tech Companies Conquered America’s Cities. A key trope in sci-fi is that corporations will take over, well, everything. And, now that corporations are considered people (at least partially), why shouldn’t they take over?
Would it be weird if I sold sponsorship rights to my first name? “Dominos Feld” anyone? Or maybe “Amazon Feld.”
As usual, Neal Stephenson and Wiliam Gibson were (and continue to be) prescient about our future. I’m considering taking all the labels off of everything I own. And, if you are interested in sponsoring my first name, I’m open to offers and suggestions.