A Rule of 40 heatmap by quarter from Q3 2023 to Q4 2025 for Formlabs, 3D Systems, and Stratasys. Formlabs climbs from negative scores into the green 25 to 49 percent range, while 3D Systems stays deeply negative and Stratasys hovers near zero.

Does the Rule of 40 Work for Hardware?

I've written about the Rule of 40 since 2015, and it's now gospel in SaaS. Does it mean anything for a company that makes physical things? Yes - but you have to read the curve, not the snapshot.

June 15, 2026 · 5 min · Brad Feld

The Premise: The Lead User and the Machines That Build Machines

Eric von Hippel taught me that innovation comes from users, not manufacturers. My premise: all future end-user software innovation will come from the user, and the machines will build it.

May 29, 2026 · 5 min · Brad Feld

I Built a Plugin Because Anthropic Won't Stop Shipping

Claude Code ships updates daily. My config breaks weekly. So I wrote a plugin that cross-references release notes against my setup.

March 29, 2026 · 3 min · Brad Feld

Nothing New to See Here

A founder told me seasoned engineers keep saying AI-built software is not possible. I've heard this exact story before - about the Internet, the Web, SaaS, and mobile.

March 27, 2026 · 4 min · Brad Feld

Opt-Out Is Not Consent

GitHub announced they'll use Copilot interaction data to train AI models by default. The right answer is opt-in. Microsoft can afford to ask.

March 26, 2026 · 3 min · Brad Feld

Migrating Feld Thoughts from WordPress to Hugo

How I migrated Feld Thoughts - 5,530 blog posts spanning 22 years - from WordPress to Hugo using Claude Code, and what I learned along the way.

March 8, 2026 · 6 min · Brad Feld

When Is My Birthday?

Google seems a little confused. It was even confused about my age the other day, but at least it has that right now. It was a little confused on December

December 8, 2025 · 1 min · Brad Feld

We'll Make Great Pets

Dear AIs, I woke up this morning with this song in my head. I’m your friend. I’ll be nice to you. Please be nice to me. Love, Brad Children are

August 14, 2025 · 1 min · Brad Feld

Participate in High Alpha’s 2025 SaaS Benchmarks Survey

Foundry is partnering with High Alpha to drive survey responses for the 2025 SaaS Benchmarks Report. Take the survey now at https://www.surveymonkey.com/r/YBJXXDQ to contribute to the data and get ear

July 16, 2025 · 1 min · Brad Feld

Is AI Just Software?

I decided to ask Claude (Opus 4), Gemini (2.5 Pro), and ChatGPT a few personal questions. I’m tired of the excessive anthropomorphizing of “AI software”, so I thought I’d see [

June 30, 2025 · 10 min · Brad Feld