IDEO Redesigns the Bug in the Open
I’m an investor in Bug Labs (personally, not through our funds). When I first met with Peter Semmelhack, the CEO, on an introduction from Fred Wilson (the lead investor) I immediately got it. After about 15 minutes, I said to Peter something to the effect of “ah – today’s version of the Healthkit .” Peter’s vision was that in addition to being a completely open source hardware product that allows you to prototype any consumer electronics device (or – more simply – any “electronic gadget”), all the software and design would be “open.” ...