LEGO, Sexism, and Stereotype Threat

I love LEGOs. So, when I saw the page yesterday of the new LEGO Minifigures (sent to me by Lucy Sanders, the CEO of National Center for Women & Information Technology ) I threw up a little in my mouth. Like me, Lucy is a LEGO enthusiast, but she was not happy to see how women (or minorities) were represented in the LEGO Minifigures sets. Sure, there is a female snowboarder, a female tennis player, and a lifeguard, but the rest of the female Minifigures are a hula dancer, pop star, cheerleader, witch, and nurse. And that’s it. While I have nothing against nurses, entertainers, or athletes, these mini-figures are perpetuating ridiculous stereotypes about both women and men. ...

July 16, 2011 · 2 min · Brad Feld