Brad Feld

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Excellent Story on the Failure of Monitor110

Jul 19, 2008

It’s unusual for a founder to write a long thoughtful post on the failure of his company.  Roger Ehrenberg – the co-founder of Monitor110 – which shut down earlier this week, did just that on his outstanding post titled Monitor110: A Post Mortem.  The post is oriented around Roger’s "seven deadly sins":

  1. The lack of a single, "the buck stops here" leader until too late in the game
  2. No separation between the technology organization and the product organization
  3. Too much PR, too early
  4. Too much money
  5. Not close enough to the customer
  6. Slow to adapt to market reality
  7. Disagreement on strategy both within the Company and with the Board

Every person in every company that I’m involved with should read this post carefully.  Every entrepreneur should also.  Failure is part of the entrepreneur experience – Roger has done us all a great service by being willing to be deeply introspective and share his thoughts on what went wrong at Monitor110 in such a direct way.