Brad Feld

Month: October 2011

Today on Brad Feld’s Amazing Deals you can purchase a $250 Ruby course from Udemy for only $49. The course, Learn Ruby Programming (In Ten Easy Steps) contains over 30 video lectures, written course materials, and additional discounts on Ruby literature.

With more and more companies making the move to Ruby on Rails, demand for Ruby developers has gone through the roof. If you are interested in giving Ruby a look, this is a great place to start.


I’ve had a string of great board meetings lately. They all had several similar attributes.

There were no powerpoint slides: While each company has a substantive monthly reporting package, this was decoupled from the board meeting. I got my taste of financials, metrics, qualitative stuff, and whatever else the CEO wanted me to see on a monthly basis. But I read this independent of the board meeting (which wasn’t on a monthly cadence) and asked questions in reaction to getting the monthly reporting package rather than taking up air time in a board meeting.

The agenda was a simple set of bullet points: In several of these meetings it was written on the whiteboard at the beginning of the meeting. The topics covered were substantive but focused and were “in the moment” of importance, rather than some regurgitated monthly agenda that someone mindlessly edited from the previous meeting and then printed out.

Everyone involved was fully engaged: In several cases there were people on the phone or on videoconference, but they paid attention. And when they didn’t, we didn’t pay any attention to them.

Each topic was a discussion: There was no “reporting out”. The issue was framed by whomever started the discussion and then we went after it. There was no time limit. When people drifted off course (including me), someone (not always the same person) interrupted and pulled us back on course. We drove to answers, and – when we didn’t have consensus, ended up with a range out answers for the CEO to choose from (where we’d support whatever he chose.)

We got closure on each topic: There was no ambiguity. Even when we didn’t end up at a single answer, it was clear who (usually the CEO) owned the decision with an expectation that he would make it.

There was no bullshit: I don’t recall much “noise” – the “signal” in all of these meetings was very high.

The meetings didn’t expand to fill available time: The length ranged from 30 minutes to about four hours. But when we were done, we were done.

Everyone had a positive / constructive attitude, even when dealing with difficult issues: These were not happy, fluffy, mellow, no-conflict meetings. There was plenty of disagreement. There were arguments. But everyone approached them from perspective of solving a problem and getting to an answer.

We had a fun dinner either the night before the meeting or the evening after the meeting: Bottom line – we like hanging out with each other.

I’ve got another board dinner / meeting combo with a CEO who runs great board meetings (and – not surprisingly – a great business). While I’m sure I’ll figure out how to subject myself to more mind-numbing meetings that I don’t want to participate in, I feel like I’m turning a corner and have some impact on changing the board meetings I’m involved in for the better.


As some of you may know, we made a modest investment in Slice of Lime in 2007. This year, Slice of Lime is celebrating 10 years of being in business. This is a huge accomplishment and we couldn’t be more proud of the business Kevin, Jeff, and Daniel have built.

Slice of Lime has done web strategy, design, and development work for many of the companies we’ve invested in over the years including BigDoor, BrightLeaf, and Orbotix (new site launching soon) as well as our own Foundry Group website. They’re consistently listed as Top 10 in their industry and one of the fastest growing companies in Boulder County.

With any business that’s been around that long, there’s always an entertaining history of stories behind it. To showcase this, Slice of Lime created a 10 Year Anniversary Site.

Perhaps what’s most exciting about Slice of Lime these days is their new focus. As of 2011, Slice of Lime has introduced “User Interface Design for Web Apps and Mobile Apps” as a service. This move is supported by their excellent UI work over the last few years for clients like Troy Aikman Fantasy QB, Prediculous, BlipSnips, Denver Art Museum, Envysion, GeoPalz, and Etsy.

While Slice of Lime will continue to provide amazing marketing websites for their clients, this new service is a logical evolution. Many companies have strong development resources that can create the functionality of an app, but need help when it comes to user interface design and user experience. That’s where Slice of Lime gets plugged in and can really make a difference.

Congratulation to the Slice of Lime team – here’s to another 10 years!


I’m in San Francisco right now and then New York later this week. When I look at my schedule, and where I’m hanging out, I realize that even though I’m in two very big cities, I’m going to spending most of my time in a very small area.

When asked why Boulder is such a vibrant entrepreneurial community, I talk about a concept I call entrepreneurial density. Boulder is a small town – the city itself is only 100,000 people. Yet the number of entrepreneurs in Boulder is significant. And the number of people working for startups is off the charts. Start with the definition:

entrepreneurial density = ((# entrepreneurs + # people working for startups or high growth companies)) / adult population

My guess is that Boulder’s entrepreneurial density is one of the highest in the United States. I don’t have any empirical data to back this up – it’s a qualitative assessment based on my experience traveling around and investing in different parts of the US.

While population is one measure, I’ve also started thinking about geography as another. In the case of Boulder, the core of the entrepreneurial community is in downtown, which is a 10 x 4 block area. Even though downtown Boulder is small, it has different personalities (yes – we have an east side and a west side), yet you can walk from one end to the other in ten minutes. And, inevitably, when I walk across town I always bump into people I know.

The geography index matters even in places like New York. When I stay in New York, I generally stay within walking distance of Union Square. Sure, I end up in midtown or downtown occasionally, but most of my time is spent in a 20 x 8 block area. The bay area splits similarly – I’m in San Francisco within walking distance or a short drive of many of our bay area companies, but I’m on the other end of the planet from Palo Alto.

As I think more about entrepreneurial communities, I’m starting to expand my definition of entrepreneurial density to include by population and geography. This seems to matter a lot, even in very large entrepreneurial communities like New York and San Francisco.

I’m curious about experiences in other parts of the country, especially entrepreneurial communities that are growing or trying to reinvigorate themselves. How does entrepreneurial density (either geo or population) impact you?


A few years ago my running coach – Gary Ditsch of Endurance Base Camp – introduced me to the idea of a “double long run.” In this I do the typical weekend long run on a Saturday and then repeat it on Sunday. At first, I hated these, but they’ve grown on me and are now my favorite run.

Today I did a 16 mile run in San Francisco that followed a 14 mile run on Saturday. I did the same run (Market to Embarcadero to the Golden Gate bridge, over, and then back) but added on an extra mile on the bridge today just because I felt like it. I think this is the furthest double long I’ve done (30 miles) – I know I’ve done some in the low to mid 20’s, but I felt like I broke through to a new level today.

I also covered 45 miles this week. This is the first week I’ve done 45 miles in a decade and remarkably it was only on four days of running (I usually run five days a week, sometimes six). I had two early morning flights (to Kansas City on Tuesday, back home on Wednesday) and didn’t run either day. I also had a rest day on Friday. So, I’m closing in on 50 miles a week, which feels great.

I’m gearing up for back to back weekend marathons in October – Newport, Rhode Island on 10/16 and then St. Louis on 10/23. I was a little nervous about my ability to get these done, but my rapid recovery from the Bismarck marathon two weeks ago and the monster week I just did has me feeling good.

For all of you out there supporting my running, especially Amy, thank you!


I received at least one email a day last week pitching a politics oriented web startup. The emails start off something like this.

Over $8 billion dollars will be spent on the upcoming 2012 election. The web and social media are critical tools for any candidate. Every candidate will need our stuff and since over $8 billion dollars will be spent, even if we capture a tiny part of that market, we will create a huge company. Did I say that over $8 billion dollars will be spent? Would you like to hear more about the amazing opportunity we have in front of us?

The polite version of my answer has been “Thanks for reaching out but we aren’t interested in investing in the politics vertical market.” But, echoing in the back of my head is “$8 billion dollars? You’ve got to fucking be kidding me.”

I could go on about a rant about spending $8 billion to elect people in one election. But I realize there are lots of different ways to look at this, including the common refrains of “it’s a stimulus for our economy” and “but it’s entertainment, just like football.” And I have no doubt that there are people out there whose immediate response is “but don’t you think your ad-tech related companies make a lot of money off of this?” And as I cycle through the next ten thoughts in my head, I realize that my personal thoughts about this will have no impact on what actually happens.

So instead I just vote with my own wallet and get on board the Howard Schultz Boycott Campaign Donations train. And while I have no doubt that some people can make money creating web services for helping candidates get elected, especially those that include mobile, real-time data, and geo-location, I have no real interest in investing in companies that have the singular goal of helping politicians get elected.