Brad Feld

Category: Entrepreneurship

I’m sitting on my balcony on the ninth floor of a hotel overlooking Miami Beach thinking about motivation. Specifically, mine. I’m deep into writing the first draft of Startup Communities and – with Amy – decided to plant myself in a warm place for two weeks as I finished up this draft.

We got here late Monday night. Today is the first day I wrote any words on the book. I procrastinated as long as I could and finally opened up the doc in Scrivener and started writing after my run today. I pounded out a solid hour of writing before shifting gears, responding to some email, and writing a few blog posts. I know that I can only productively write for a max of four hours a day before my writing turns into total crap so I’ll be happy with another hour today. I’ll then consider myself fully in gear for four hours tomorrow.

While I was on my run, my mind drifted to motivation. I kept repeating one of my favorite lines – “you can’t motivate people, you can only create a context in which people are motivated.” I’m pretty sure I heard that for the first time from Dan Grace when we were both working with the Kauffman Foundation in the 1990’s and it has stuck with me.

It felt particularly relevant today. There is no external force “motivating me” to write this book. I’m doing it because I want to, find it interesting, challenging, and think it’ll be a useful thing for the world. It’s a cop-out to say I’m “self-motivated” especially since my run on the beach capped off two full days of procrastination where I kept very busy on other work, but didn’t do the specific thing I came here to do. After two days in the environment that I needed to be motivated, I finally settled down and started doing the real work I had come here to do.

If you generalize this, it plays out over and over again every day. The great entrepreneurs I know work incredibly hard at creating environments that are motivating. They don’t pound away at the specific task of “motivating people”, rather they pay attention to creating context, removing barriers, being supportive, putting the right people in the room, and leading by doing. All of these things create a context in which people are motivated.

It could be as simple as a warm day on the ninth floor of a hotel overlooking the beach, which I know is an ideal place for me to write. Or it could be an awesome office environment with incredibly challenging problems. Or it could be a set of people who are amazing to spend time with. In any case, the context is the driver of motivation.

Ponder that the next time someone asks “what do I need to do to motivate you?” Or, more importantly, consider it the next time you are about to ask someone “what do I need to do to motivate you?” The answer might surprise you.


I spent all day Sunday at Silicon Flatirons’ Digital Broadband Migration Conference. This is a key national conference held in Boulder at the intersection of technology and public policy with a particular focus on the Internet. This year’s conference subtitle was “The Challenges of Internet Law and Governance.”

I was pondering something all morning that I couldn’t quite put my finger on. My close friend Phil Weiser (who is now the Dean of the CU Law School and hosts the conference) kicked it off and then handed things over to Vint Cerf (now at Google and one of the original architects of the Internet). A great panel full of engineers titled Tech Tutorial Backdrop: An All IP Network and Its Policy Implications came next, followed by a talk from Colorado Senator Michael Bennet.

I’m a supporter of Michael’s and even though he originally co-sponsored PIPA, he eventually understood that it was flawed legislation and got behind the effort to oppose it. As a co-sponsor he had plenty of influence in the background on the process and I’m glad that he spent the time to listen to the tech community, understand why it was bad legislation, and take action. It was great to see him at this particular conference given its national perpective on a key intersection of technology and policy.

After Michael came a panel I was on titled The Digital Broadband Migration in Perspective. David Cohen (EVP of Comcast), Larissa Herda (CEO of tw telecom inc.), and I were the loud mouths on this one. David and I had very different perspectives on many things which reached a head when he asked what my reaction to all of the major TV and cable channels blacking out for three hours and putting up messages that said “this is what TV would be like without SOPA/PIPA” (basically – the opposite of the Internet blackout that occurred on January 18th). While he asserted this would be an abuse of corporate power and responsibility, implying that the Internet companies participating in the Internet blackout where behaving inappropriately, my response was that “it would be fucking awesome – they should do whatever they want – and better yet no college kid in the world would notice.”  There was plenty more in that vein, but this was tame compared to what came next.

The panel after lunch was a debrief on what just happened with SOPA/PIPA. Mark Lemley (Stanford Law Professor) and Gigi Sohn (President of Public Knowledge) explained things from an anti-SOPA/PIPA perspective; Jonathan Taplin (Annenberg Innovation Lab, University of Southern California) and Michael Fricklas (General Counsel of Viacom) took a pro-SOPA/PIPA perspective, and Michael Gallagher (CEO of Entertainment Software Association) and Judge Stephen Williams (U.S. Court of Appeals, D.C. Circuit) took a third perspective that I couldn’t quite parse. After everyone got a chance to give a 7 – 13 minute presentation, the conversation degenerated quickly into a very polarized argument where, in my opinion, facts were left at the doorstep by several of the participants. As the fact vs. fiction dynamic escalated, emotions ran hot and the discourse degenerated to a point of near uselessness. With every moment, the conversation became even more polarized, even though the anti-SOPA/PIPA folks would say things like I’m not going to defend SOPA/PIPA as it was bad legislation, we need to solve the problem of … in reaction to the pro-SOPA/PIPA folks saying If you assert that there are only 50 bad sites that represent 80% of the illegal content in the world, and we already have tools too take those sites down, what exactly are you talking about.  While there were hugs and handshakes after the panel ended, it definitely felt like there was plenty of grinfucking going around.

After this panel I ducked out for an hour to go meet Julius Genachowski (chairman of the FCC). We’ve crossed paths a few times but never spent any thoughtful time together. We had a nice 30 minute meeting where we talked about the dynamics going on at the conference and in Washington DC. He gave me one phrase which caused me to stop, ponder it for a minute, and respond with “that’s exactly right.” He said:

“What you are observing is the difference between compromise and problem solving.”

My brain is an engineers brain. I’m focused on learning and solving problems. Over the past few years I’ve been completely baffled by my experience interacting with politicians and their staffers. When I present a solution to a problem (e.g. the Startup Visa) I immediately watch a negotiation begin to ensue. Three years later, even non-controversial, obviously beneficial things like Startup Visa are still stuck in a discussion.

When I talked to folks about how bad the SOPA/PIPA legislation was, they would respond “what’s the counter proposal?” My first response was usually “What do you mean? It’s horrifyingly bad legislation that shouldn’t even be considered.” The response to this was “Yes, but if I am going reject it, I need to come with a counter-proposal.”

Julius explained to me that Washington runs on a compromise mentality. You propose something and then begin negotiating from there. Innovative companies, where I spent almost all of my time, run on a problem solving mentality. You have a problem – you solve it. When I reflected on the panels during the day, the engineers and engineering heavy panels were problem solving and the policy / lawyer heavy panels were fighting over polarized positions which, if they converged, would be a convergence based on compromise rather than problem solving.

This generated a breakthrough insight for me. I’ve been increasing frustrated with politics and public policy discussions that I’ve been part of. It’s because I’m in a problem solving mode. While some of the folks I’m interacting with are also in this mode (which causes me to stay engaged), many are in a compromise mode. They don’t care whether or not we actually solve the root cause problem – they just have an agenda that they want to get into the mix legislatively and are negotiating for it with the goal of reaching a compromise.

We ended the day with a wonderful talk from Senator Mark Udall. I’m a huge fan of Mark’s – he’s one of the most thoughtful people in government I’ve gotten to interact with. Colorado is lucky to have him as he listens to his constituents here and acts on their behalf, rather than some other agenda. He discussed his views on innovation and PIPA (which he opposed early) and then made a strong appeal for the Startup Visa, increased STEM education, and a long term focus on innovation as the base for job creation. He then took another 90 minutes to meet with a smaller set of entrepreneurs and public policy folks from the conference to hear what was on their mind. Mark definitely was listening and trying to understand what issues he should be looking out for that had similar negative impacts like PIPA.

We need a lot more problem solvers like Mark in the mix, especially in positions of power in government. And, the problem solvers should insist that the path is problem solving, not compromise.


One of the magic special things I remember about MIT is what happens during January. It’s called IAP – Independent Activities Period. Rather than classes, students can do whatever they want, including go home and sleep for the month (which I did a few times). There are lots of events, seminars, and short courses (day, week, month) on campus covering a wide variety of topics.

I decided to spend two weeks of IAP at MIT this year. I rented a hotel room in Cambridge near Kendall Square and tossed out a bunch of “hey – I’m going to be around – anything for me to do?” type emails. I got a little back – much less than I expected – and when I started looking through the online IAP directory I was disappointed in what I saw. But I decided to go anyway and arrived last Thursday after CES.

I’m doing a couple of things – the main being mentoring at StartLabs, a one month program for undergrads starting up companies. So far it’s been really cool – I’ve spent time with all of the companies and am focusing on two of them – Thingdom and Muse Analytical. Thingdom is up – go friend me, play around, and tell them (and/or me) what you think. Muse Analytical is still in product design mode (miniature, portable, chemical analysis) and crossing the gap between tech and product vision is fun. All of the teams in the program (seven of them) are hanging out at RedStar, the offices created by two of my frat brothers – Joe Chung and Jeet Singh. The energy is awesome.

I’m also hanging around the MIT Entrepreneurship Center a little (spent some time there Friday and Monday) and am on a panel for Joe Hadzima’s “Nuts and Bolts of Business Plans” seminar on 1/25 (where I’ll likely say something like “business plans are useless – just go read Eric Ries’ The Lean Startup and build some shit.”

In the mean time, I’ve decamped to New York for a few days where I’m hanging out with my friends at USV and my dad talking about how to transform healthcare via software and the Internet (not a huge interest of mine, but of them, and my dad) and then spending time with MakerBot creating machines that create machines.

I’m having fun on my “travel different – spend a big chunk of time in one place” efforts so far, although the intensity is pegged at 10 all the time right now which is clearly not sustainable. And I miss Amy, although she’ll be here soon (note to Amy – bring a warm coat.)


In the “you’ve got to be fucking kidding me” category, “a Missouri federal judge ruled the FBI did not need a warrant to secretly attach a GPS monitoring device to a suspect’s car to track his public movements for two months.”

I had to read that sentence twice. I simply didn’t believe it. Fortunately this one will go to the Supreme Court. The punch line from Justice Breyer is right on the money: “If you win this case, there is nothing to prevent the police or government from monitoring 24 hours a day every citizen of the United States.”

GPS tracking. Hey – did you know that you can already track me through my cell phone without my permission? How about a little tag sewn into all clothing that uniquely identifies me. Or maybe something injected under my skin. Giving the government the right to do it without probable cause or any process, or suggesting that someone doesn’t have a reasonable expectation of privacy,  just feels evil to me.

The depth of the ethics of these issues are going to be significant over the next decade. It will be trivial for any of us to be tracked all the time without our knowledge. Don’t want a device – how about image recognition view the web of surveillance cameras everywhere.

I don’t have any answer for this, but I have a lot of questions and ideas. And I’m glad that I live in the US where presumably my civil liberties, privacy, and freedom of speech are sacred. I know there are plenty of people in the US that don’t agree with this, or believe that the government should have more control around this to “keep out or find the bad guys.”

Philosophically this is a hard and complex discussion and has been since the creation of the United States of America. The difference, right now, is that technology is about to take another step function leap that no one is ready for, or is thinking about, or even understands, that will create an entirely new set of dynamics in our society. Our government, especially leaders in Congress, the White House, and the Judicial System need to get much smarter – fast – about how this works. SOPA / PIPA is an example of terrible legislation that runs the risk of massively impacting innovation and individual freedom of speech. But it’s just a start – there is a lot more coming.

Denying that there is going to be a dramatic shift in how humans and computers interact is insane. Trying to hold on to incumbent business models and stifle innovation through legislation is dumb. Trying to create complex laws to contain and manage the evolution of technology, especially when it transfers power from innovators to non-innovators, or from the rights of private citizens to the government, is a mistake and will fail long term. Trying to repress free speech of any sort is wrong and won’t be sustainable.

I live in a world where you can’t anticipate or control change. It’s coming – and fast. Let’s embrace it and use it for good, not resist is and try to surpress it in the name of “protecting ourself from bad actors.” I pledge to do my best to always be thoughtful about it and be a force for good in the world. But please, don’t deny the inevitable – embrace it, and build off of it. It’s what makes America amazing and extremely durable long term.


As entrepreneurship in Boulder continues to grow, Boulder Digital Works is offering a new course with Robert Reich (co-founder of OpenSpace, OneRiot, and the Boulder New Tech Meetup) called  StartUp: Learning Entrepreneurism. This is the first BDW course open to anyone in the Boulder community to join BDW’s graduate students.

StartUp begins with the premise that entrepreneurship, rather than being the result of genius and magic, can be learned. StartUp takes the students through the actual conception, development, and launch of an original product or service during the semester. This course puts students inside the mind of the entrepreneur and immerses them in the daily leadership and innovation challenges of the startup environment. While its primary focus is the startup and what it demands, this course is also a clinic in thinking, decision making, and mental agility that will benefit any area of business – not just startups.

Download detailed information and an application for StartUp: Learning Entrepreneurism if you are interested.


On my run yesterday in Central Park, I was thinking about the characteristics of some of my favorite companies. Suddenly a phrase popped into my head about what ties all of these companies together – they are the silent killers.

When I look at the Foundry Group portfolio, we’ve got a bunch of them in it. They don’t spend a lot of time trying to get written up in TechCrunch. They often aren’t based in the bay area. Their CEO’s don’t run around bloviating about what they are going to do some day.

They just do it. And suddenly they are $10 million, or $20 million, or even $50 million revenue companies. Before anyone has really noticed. Without any real competition. They are the unambiguous and dominant market leader.

Sure – their customers and partners know who they are. Other entrepreneurs, especially ones who work with them in some way know who they are. Smart technical folks know who they are. And the geographic community that they are in know who they are since they are often the leaders of their startup communities.

But they sneak up on you. They don’t waste their time hyping themselves. They don’t run around trying to get VCs interested in what they are doing. Rather, they just do. Their twitter streams are filled with substantive stuff. Their blogs are about their product and how it is used. Their people are everywhere they need to be, and spend almost no time being places they don’t need to be.

These are the silent killers. And I love them.


Today’s “founder hint of the day” is to create an email address called founders@yourcompanyname.com and have it automatically forward to all the founders of your company.

I interact with a ton of companies every day. For the ones we have a direct investment in via Foundry Group, I know each of the founder’s names (although with 40 companies, at age 45 – almost 46, there are moments where I have to sit quietly and think hard to remember them.) For the TechStars companies, especially early in each cycle, I have trouble remembering everyone’s names until I’ve met them. And for many other companies I have an indirect investment in (via a VC fund I’m an investor in) or that I’m simply interacting with, I often can’t remember all of the founders names.

Ok – that was my own little justification. But your justification is that as a young company, you want anyone interested in you to be able to reach you. While info@yourcompanyname.com is theoretically useful, in my experience very few people actually use it because they have no idea where it actually goes. On the other hand, founders@yourcompanyname.com goes to the founders. Bingo.

We’ve been using this at TechStars for a number of years and it’s awesome. I’ve set up my own email groups for many other companies, but this morning while I was doing it for another one I realized that they should just do it. Sure – there’s a point at which the company is big enough where you probably don’t want to have this list go to all the founders, or there are founders that leave, or something else comes up, but when you are just getting started, be obsessed with all the communication coming your way and make it easy to get it.

founders@yourcompanyname.com rules.


A few weeks ago a guest post titled Minimum Viable Personality appeared on Fred Wilson’s blog. The author was a Giant Robot Dinosaur who has been dishing out wisdom in all caps in the comments on Fred’s blog for a long time. I’m a huge fan of FAKEGRIMLOCK, occasionally commenting on his comments, but often laughing out loud or smiling with recognition of their brilliance when I saw them. And, I grinned with relief when I finally made his #NOEATFRIDAY list.

Recently, while pondering how Yoda would deal with Optimus Prime, I got a tweet from FAKEGRIMLOCK asking if I wanted a guest post from him. Without hesitation I said yes. Following in all its awesomeness (with illustrations), is another missive from my favorite Dinobot.

BE ON FIRE

WORLD FULL OF IDEA. ALL NEED IS BRAIN. MOST HUMANS HAVE BRAIN.

IDEA BY SELF IS COLD. JUST SIT THERE. DO NOTHING.

IF WANT DO SOMETHING, NEED FIRE.

NEED BE ON FIRE.

WHY BURNING MATTER

MAKE STARTUP HARD. IT HARD BECAUSE YOU WRONG. YOU FAIL.

FAIL COLD? GO HOME. QUIT.

YOU NOT QUIT. YOU BURN. FAIL IS FUEL. MORE FAIL, MORE BURN. BURN FAIL UNTIL ONLY WIN LEFT.

THAT WHY BURNING MATTER. NOTHING STOP PERSON ON FIRE. NOT SLEEP. NOT SICK. NOT BROKE. NOT BULLET. NOT END OF EARTH.

NOTHING.

FIRE MAKE SMOKE

ANGER IS SMOKE. FIRE DESTROY. DESTROY MAKE NEW THINGS GROW. COLD PEOPLE HATE FIRE. NO ONE WANT TO BE FERTILIZER. FIRE NOT CARE.

LOYALTY IS SMOKE. PEOPLE FOLLOW FIRE, GET HOT. NOTHING STOP PERSON ON FIRE. PERSON ON FIRE WRAPPED IN HOT CROWD? THAT FIRE CHANGE WORLD.

WIN IS SMOKE. PERSON ON FIRE NOT CARE ABOUT WIN. NOT CARE ABOUT MONEY, FAME. WIN HAPPEN WHEN BUSY DO THINGS THAT MATTER. THINGS ON FIRE.

WHERE IS FIRE? LOOK FOR ANGER. MIDDLE OF ANGER IS CHANGE. MIDDLE OF CHANGE IS HOT CROWD. MIDDLE OF HOT CROWD IS WIN. MIDDLE OF WIN IS FIRE.

HOW MAKE FIRE?

WORLD IS BROKEN. FIX IT.

RIGHT IDEA HARD. RIGHT IDEA HURT. RIGHT IDEA IS HOLE IN WORLD.

RIGHT IDEA MAKE BURN INSIDE TO FIX. CAN TAKE DAY OFF FROM IDEA? IT WRONG ONE.

FIND IDEA THAT BURN, GRAB WITH BOTH HANDS, NEVER LET GO.

THAT HOW MAKE FIRE.

YOU MUST BURN

EVERYONE THINK WAY TO STARTUP IS TALENT + IDEA + MONEY.

EVERYONE WRONG.

STARTUP NOT ABOUT MAKE THING, SELL THING. STARTUP ABOUT CHANGE WORLD.

WORLD IS COLD. YOU MUST LIGHT WORLD ON FIRE.

YOUR FIRE.

YOU. MUST. BURN.

In order to stay on the #NOEATFRIDAY list, I promised FAKEGRIMLOCK that this would be licensed under Creative Commons. Anyone can do anything they want with this, including FAKEGRIMLOCK (as long as no infinite loops are created.)


I heard a fascinating one-liner the other day that I had knee jerk negative reaction to but when I thought about it more thought was deeply insightful, especially in the context of big established companies vs. new entrepreneurial companies.

A CEO of a very large, successful company said “execution is an order of magnitude easier than opportunity.” In the context of young startups, I often feel exactly the opposite. Opportunity is everywhere, but execution in a bitch.

But then I thought about this a little. For a big company that dominates a market, it’s totally focused on execution. The company is built for execution and, assuming it is built well, just cranks things out. What it cranks out might be inspiring, or it might not be, but it’ll keep cranking things out.

For these companies, finding the new opportunity is really difficult. The company is tuned to defend its turf, not go find new turf. Execution is all about defending market position, maximizing profit, expanding market share in existing markets, and allocating resources. In a few extraordinary cases, this activity is massively inspired, usually around companies that love their products (Apple) or their customers (Virgin). So – for most of these companies, “execution” is easy relative to finding the new opportunities. And many of these large companies don’t focus on finding the next opportunity, or expanding their existing opportunity, until their business hits major headwinds, is in decline, or is massively disrupted. I give you Borders, B&N, and Blockbuster as examples here – awesome at execution until what they did became irrelevant and then it was too late for them to do anything about it (other than maybe B&N, who might pull off their transition.)

In contrast, startups are totally focused on the new opportunity. Assuming they find it, and it’s a big one, execution becomes the main challenge in front of them. Their activity is all about scaling up the organization, hiring people like crazy, building a culture of shipping great product consistently, reacting effectively to early customer feedback, and continuing to evolve their products to meet the new massive opportunity they are going after.

From the eyes of a big company CEO, finding the opportunity is hard. From the eyes of a startup CEO, the opportunity is everything – execution is hard.

My insight is simple: “context matters immensely.” As young companies grow rapidly, they have to focus on becoming execution machines and recognize that at some point they’ll start struggling with identifying the next evolution of their opportunity space. Assuming the opportunity they are going after is massive, this won’t matter for a while. But the execution dynamics will. And when you find yourself executing well, dominating your market segment, and growing quickly, you’ve got to make sure you keep focusing on expanding the opportunity, especially since that’s going to get harder as you get bigger.