Brad Feld

Tag: book

My newest book, Startup Communities: Building an Entrepreneurial Ecosystem in Your City, will ship around the end of the month. As a result, I’m activating Operation Pre-order today.

Between now and Sunday, if you pre-order a copy of Startup Communities, you will be entered into a random drawing. I’m going to pick two random winners – one for hardcopy book orders from Amazon and one for hardcopy book orders from BarnesandNoble.com.

All you have to do to be entered is email me the electronic receipt by 11:59pm EDT on Sunday night. I will announce the winners on Monday morning.

The winners will get a lunch meeting with me at their company sometime in 2013. I’ll spend 90 minutes with you and anyone on your team discussing whatever you want.

If you play, make sure you also Like the book (if you order on Amazon), tweet out or Facebook the purchase, or do whatever other social media thing lights your fire.

  • TechStars’ Feld Publishes Startup Community Book
  • Launching Startup Revolution
  • Brad Feld Makes Me Feel Bad About Myself
  • Startup Communities: Building an Entrepreneurial Ecosystem in Your City

Many of you know that I’ve been working on several new books this summer. I’m completely obsessed with the radical transformation of our society from a hierarchy to a network, the integration of the machines into every aspect of our lives, and the radical transformation of the way – as humans and organizations – we work. Hopefully this shows through in what we invest in (for example, most recently Full Contact and Modular Robotics).

As a result of this obsession, I’m launching Startup Revolution, starting now.

I view Startup Revolution as a movement. Since my partners and I started Foundry Group in 2007 we’ve had an incredible experience working with a hundreds of entrepreneurs across the US in the 50 or so companies we’ve directly funded. We co-founded TechStars and have gotten to work with thousands of amazing entrepreneurs and mentors, many of whom are also incredible entrepreneurs. We’ve written a few books, including Do More Faster and Venture Deals and met many more entrepreneurs through them. We’ve invested in other VC funds with our own money (and subsequently met even more entrepreneurs) and evangelized tirelessly about startups around the US, working with organizations like the Startup America Partnership.

Lots of community has developed around startups, what I’ve learned, and what I think at the Feld Thoughts site, but I want to create a community that is broader. My partners and I continually learn all kinds of things about startups. We learn by doing – through our investing at Foundry Group. But we also learn by teaching – through writing (books and blogs), talking to entrepreneurs continually about what we are thinking, and evangelizing the power of startups and entrepreneurship as widely as we can. And all of this makes us better investors.

The Startup Revolution movement is another step in this. Like any new thing, I’m launching early and iterating often. The next few moves are the Startup Revolution site (and subsites for each book – Startup Communities, Startup Life, Startup Boards, and Startup Metrics). Leave anything you want me to add, change, or think about in the comments.

Finally, pre-orders for Startup Communities: Building an Entrepreneurial Ecosystem in Your City and Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur are now up on Amazon.

The Startup Revolution is well underway. Don’t be left behind.


Holy cannoli! That’s what I shouted out loud (startling Amy and the dogs who were laying peacefully next to me on the couch last night) about 100 pages into William Hertling‘s second book A.I. Apocalypse. By this point I figured out where things were going to go over the next 100 pages, although I had no idea how it was going to end. The computer virus hacked together by a teenager had become fully sentient, completely distributed, had formed tribes that now had trading patterns, a society, and a will to live. All in a parallel universe to humans, who were now trying to figure out how to deal with them, ranging from shutting them off to negotiating with them, all with the help of ELOPe, the first AI who was accidentally created a dozen years earlier and was now working with his creator to suppress the creation of any other AI.

Never mind – just go read the book. But read Avogadro Corp: The Singularity Is Closer Than It Appears first as they are a series. And if you want more of a taste of Hertling, make sure you read his guest post from Friday titled How To Predict The Future.

When I was a teenager, I obsessively read everything I could get my hands of by Isaac Asimov, Ray Bradbury, and Robert Heinlein. In college, it was Bruce Sterling, William Gibson, and Neal Stephenson. Today it’s Daniel Suarez and William Hertling. Suarez and Hertling are geniuses at what I call “near-term science fiction” and required reading for any entrepreneur or innovator around computers, software, or Internet. And everyone else, if you want to have a sense of what the future with our machines is going to be like.

I have a deeply held belief that the machines have already taken over and are just waiting for us to catch up with them. In my lifetime (assuming I live at least another 30 years) I expect we will face many societal crises around the intersection of man and machine. I’m fundamentally an optimist about this and how it evolves and resolves, but believe the only way you can be prepared for it is to understand many different scenarios. In Avogadro Corp and A.I. Apocalypse, Hertling creates two amazingly important situations and foreshadows a new one in his up and coming third book.


If quadcopters can play a James Bond song, it’s not far fetched that tens of thousands of them could become an autonomously controlled weapon controlled by software that simulates the intelligence of weaver ants. Toss in some perfluorocarbon tracers to simulate a pheromone matrix, a bunch of guns, face recognition software, and bad guys and by page 267 about all you can say is “fuck!”

I love Daniel Suarez – I think he may be one of the best “near term science fiction writer” alive today. His previous two books – Daemon and Freedom(TM) were superb, but Kill Decision really nails it and takes you to a much more real, and completely terrifying place. He’s got new characters, better action and dialogue, deep science that is well explained, and very scary scenarios that play out in a “I can’t put this book down” way.

As I’ve said many times recently, the machines have already taken over and are just waiting patiently for us to catch up with them. I’m optimistic about the machines – they won’t emerge in a terrifying terminator future hell bent on exterminating us. Instead, we – the humans – are the problem. We’ve been trying to kill each other since the beginning of time and when the biological (in this case software based on weaver ants) merges with the machines (quadcopters with guns) bad shit happens. And once again the humans created all the bad shit.

As my first book of summer, this was a great place to start. I finished about half of it last night and Amy said I whined in the night with bad dreams, so it did it’s job. Daniel – wow – awesome.


One of the super cool things about self publishing is that it’s really easy to make updates and release a new version. I released – with HyperInk’s help – the first version of Burning Entrepreneur on April 11th.

Last week we released v2.0. We’ve fixed typos, clarified a few things, added tweets and comments to the body text, and added a few more chapters. We also updated the title to simply “Burning Entrepreneur” although the subtitle “How to Luanch, Fund, and Set Your Startup on Fire” is still around.

I’ve gotten plenty of positive feedback on this book and I’m excited about the updated version. If you haven’t read it yet, go grab a copy and tell me what you think. And – if you’ve read it – toss up a review on Amazon if you feel like it as every one of them helps.

 

 


The Founder’s Dilemmas by Noam Wasserman is another book that belongs on every entrepreneur’s bookshelf. It’s excellent.

I met Noam for the first time last week when I was at HBS. I was on a panel of VCs (me, Mike Maples Jr., Kate Mitchell, and David Frankel) talking to a room full of HBS alumni who are VCs. Noam and I had exchanged several emails over the past few months and he sent me a review copy of the book but it got lost in my infinite pile of books to read. After seeing him and talking to him briefly, I decided to put it on the top of the stack. I laid on the couch all day yesterday with Amy and the dogs and demolished a pair of books. The Founder’s Dilemmas was the first.

I get asked endless questions about founder dynamics, solo founders, optimal number of founders, equity allocations between founders, roles of founders, alignment between founders, and investor – founder relationships. I’ve been involved in many conflicts between founders, transition in roles between founders, emotional struggles with founders as businesses grow and change, investor conflicts (other than me) with founders, and the list goes on and on and on.

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face. There are plenty of books lots with stories, anecdotes, and suggestions, but none that are particularly systematic about going through all of the issues. Noam’s book is the first I’ve read – and he totally nails it.

He covers it three ways – with data, with analysis, and with stories. He’s done a ten year quantitative study that he follows up with his own analysis and then intermixes this with actual stories from a set of founders, including two that I know reasonably well – Dick Costolo (FeedBurner – I was on the board), Genevieve Thiers (Sittercity – we looked hard at investing but ultimately didn’t) and many I know from a distance. As a result, I was able to back test the stories and anecdotes and they were completely factual in contrast to many other books like this where the qualitative stories are embellished to fit either the ego of the participants or the point being made by the author.

Noam systematically marches through all of the major dilemmas I could think of for founders: career, solo-vs-team, relationship, role, reward, hiring, investor, failure-vs-success, founder-CEO succession, and wealth-vs-control. I believe he’ll coin several new reference phrases, including my favorite around wealth-vs-control (“do you want to be king or want to be rich?”) He looks at each of these from all sides (e.g. yes – you can be king and rich, but there are other options that may get you where you want to go faster and with a much higher chance of success) and uses a great blend of data, analysis, and anecdote to make and support his points.

If you are a founder, or considering being a founder, a board member, or an investor, buy The Founder’s Dilemmas right now. One of your goals should be to do everything you can to maximize your chance of success. This book will help a lot and you won’t regret the time you invest in it.


Inspired by my friend @FAKEGRIMLOCK, I’ve launched a new self-published book with the gang at Hyperink. It’s titled Beyond The Blog: Brad Feld’s Burning Entrepreneur – How to Launch, Fund, and Set Your Start-Up On Fire! and available digitally on Amazon, Barnes & Noble, and Hyperink.

For the next 48 hours, you can buy it for $2.99 from Hyperink. After that it’ll go to it’s normal price of $4.95. But, in either case you’ll get six copies for the price of one as with each purchase you get to gift five copies to any friend you want. If you are interested in my writing, I encourage you to buy a copy, give five copies to friends, and tell me what you think of it.

This is an experiment in self-publishing. Part of the way I learn is to just try stuff, see how it works, measure the results, get feedback, and iterate. I have a good understanding of how the traditional publishing industry works now that I’ve done two books with Wiley (Do More Faster and Venture Deals) and I thought working with Hyperink would be a great way to learn more about self-publishing. They approached me, told me they wanted to do an ebook based on a bunch of blog posts I’d written, and asked if I was interested. They reminded me recently that my reply was “Totally game to play – tell me what I need to do.” They hired an editor Jason Karpf who did an excellent job of curating a bunch of posts, organizing them into a coherent book, editing them so they all worked together, and putting it together in a clean, extremely readable format.

When I got the first draft and read through it, I was really psyched with which posts they had built the book around. While you can obviously find all the original posts on the web, seeing some of the best posts I’ve written about entrepreneurship organized in a cogent fashion was very satisfying. But I’ll leave it up to you to decide if it’s any good or not.

The outline of the book is on the Hyperink site. Grab a copy (or six) and tell me what you think. Feedback welcome!


Amy and I just spent a week off the grid in Hawaii with my partner Ryan, his wife Katherine, and their son. It was a much needed break – I was once again totally fried – from work, travel, and all the training for my upcoming 50 mile race. Amy is about halfway through the mending process for her broken arm so it was nice for her to just relax and be ministered to, especially by her man servant – me!

I read nine books on this this trip. I was with an eight year old boy so we had plenty of Percy Jackson and the Olympians in between the more serious stuff. I had a lot of business books that I’d been avoiding reading so I decided to take my medicine and read some of them so at the minimum I could delete them from my Kindle.

The full list of reading (not including People, US, Vanity Fair, Time, and Glamor) follows:

How They Started – Carol Tice and David Lester: This was a bunch of short essays about the founding and development of various companies, including LinkedIn, Zynga, Twitter, Groupon, Etsy, Dropbox, IBM, RIM, eBay, Microsoft, Pixar, Chipotle, Jamba Juice, KFC, Coca Cola, Pinkberry, Zipcar, and SPANX. The mix of companies was fun, although like most business history I was amazed at the missing info and the rewriting of important moments around the founding of the company. The authors did a good job but, given that I knew a few of the stories in detail, missed some important points.

The Lightning Thief – Rick Riordan: This was my first Percy Jackson book. It had a similar formula to Harry Potter (and many other heroic children coming of age books) but with a fun mythology underpinning. Perfect for a smart eight year old who loves to read along with a 46 year old who still likes to think of himself as in his early teens.

The New Road to Serfdom – Daniel Hannan: My uncle Charlie told me to read this. Hannan is an MEP who is outspoken about British, Europe, and America’s economic and political problems. He believes in the theory of localist and giving strong power to local government and weak power to national / federal government. I enjoyed some of the book and found myself nodding in parts, but found others unnecessarily polarizing and tone deaf to the continually evolving macro scene, at least from my perspective. I wouldn’t have read this unless Charlie put it in front of me – I now understand his (and my Dad’s) political position more clearly.

Into The Forbidden Zone – William Vollman: Easily the best non-fiction book of the week. Last year on spring break we cancelled a trip to Hawaii (with the McIntyres) because of the earthquake, tsunami, and nuclear disaster in Japan. This is a well written short travelogue by Vollman who spent a few weeks in Japan after things had settled down and wrote about his experience and observations as a westerner traveling through some of the impacted areas. Not a “fun” book, but an interesting and thought provoking one.

The Sea of Monsters – Rick Riordan: Percy Jackson book #2. Better than book #1 – more fun, better characters, faster pace.

Who – The A Method For Hiring: I wasn’t looking forward to this book – I find books like this excruciating to read and generally hit “skim” by about page 30. I found this one to be really good – it drew me and and ended up being a very practical guide to how to hire great people. I’d recommend it to anyone in an entrepreneurial company who is responsible for interviewing and hiring people. I rarely send out book recommendations to the Foundry Group CEO list – I sent this one the day I got home.

Boulevard of Broken Dreams – Josh Lerner: The subtitle summarizes the book nicely – Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed–and What to Do About It. As I continue to grind through writing Startup Communities: How To Create An Entrepreneurial Ecosystem In Your City, I’m trying to maintain a steady diet of complementary books. Lerner does a good job of dissecting government efforts and involvement around the stimulation of entrepreneurship and does a thorough job. This is a negative leaning book, but there is some positive and constructive stuff in it.

The Titan’s Curse – Rick Riordan: Book #3 of Percy Jackson. Not as good as Book #1. I’m not bored of this yet – I’ll definitely read book #4 and #5, but that might be it.

The Design of Business – Roger Martin: Ugh. Given the subtitle (“Why Design Thinking is the Next Competitive Advantage”) I was hoping for something amazing and magical about design and how important it is in the context of creating great companies. Instead, I got a handful of boring stories about big companies including a long section on how amazing innovative RIM is and how their strategy around design in the consumer market will blunt the iPhone’s entrant into the enterprise. Ok – whatever.

I expect Q2 to be much more about writing than reading, and then this summer will be about both. Either way, the infinite pile of books I have is easy to carry around due to my Kindle (well – the Kindle app on my iPad) so I always have plenty of them with me at all times.


I expect many of you have read at least one book on Steve Jobs and Apple since Jobs’ death. If you, like me, grabbed and consumed a copy of Steve Jobs by Walter Isaacson, I have a recommendation for you. Go buy a copy of Inside Apple: How America’s Most Admired–and Secretive–Company Really Works by Adam Lashinsky. It’s much better, much more interesting, and in many ways, more revealing.

I’ve long admired Lashinsky’s writing in Fortune. Sometimes he makes me want to scream when he missed the mark, but often he gets under the surface of what is going on an covers it in an interesting and compelling way. He doesn’t write puff pieces while at the same time avoiding the trap of always writing nastiness, especially unfounded stuff, that many journalists seem to have fallen into the trap of (which – I expect – was prompted by competition from bloggers and the endless fight for headlines and link bait.) Lashinsky has avoided this trap, which makes me enjoy reading him even more.

I wrote a short but extremely positive review of Isaacson’s bio on Jobs. I liked it a lot, but as time passed I felt mildly unsatisfied. I couldn’t put my finger on it until a dinner conversation with a friend who knows Isaacson and some of the back story of the book. It came up randomly in our conversation and after I told him what I thought he responded that he thought it was a huge disappointment. He said that Isaacson totally blew it and his publisher, and the pressure of “publishing now” undermine the potential for what he was working on.

My friends suggestion was a simple, yet profound one. Isaacson should have publicly stated that he was delaying the book for a year and then gone back and re-interviewed many of the people he’d talked to. He should have probed deeper on the character of Jobs and explored things that people might not have been willing to say – both good and bad – when Jobs was alive. And he should have taken his role as official biographer more seriously – rather than rushing a book out on the heels of Jobs’ passing, he should have paused, thought hard about how he was trying to portray Jobs, and worked incredibly hard to nail it.

His words rang true. And, as I read through Inside Apple I kept thinking about what my friend said. We all know that Apple is an intensely secretive company and the external (and internal) messages are tightly controlled. By Jobs. Now that Jobs is no longer around, the dynamics around this might change. It certainly would change in anonymous conversations with an official biographer. Regardless, another level of research, thought, and analysis would be powerful.

This is what makes Lashinsky’s book so interesting. He doesn’t focus on Jobs, he focuses on Apple. But by focusing on Apple, he does a magnificent job of exploring and revealing Jobs. As a bonus, this isn’t yet another story of Jobs’ progression from adopted son to the Apple II to Next to Pixar to Mac to iPhone to iPad. Instead, it’s a contemporary look at the company, what makes it tick, and how it really works.

Lashinsky gets to some provocative stuff. In a section about “the narcissist (Jobs) and his sidekick (Cook)” he discusses how the narcissist / sidekick relationship can be incredibly effective. In this one section, he nails the notion of a productive narcissist, which captures part of the psychology of many successful entrepreneurs I know. It’s much more subtle – and useful – than the normal “pathological narcissist” discussion that follows many entrepreneurs around. A tweet about this section in the book from me generated an email exchange with an organizational psychologist friend which gave me an even deeper understanding of this dynamic.

Overall, I give this book an A+. If you are into Apple, curious about it, use their products, or are curious about Steve Jobs and the other leaders at Apple, I highly recommend this book. And yes, I read it on an iPad.