Brad Feld

Tag: entrepreneurship

Along with my partner Jason Mendelson and our friends Brad Bernthal (University of Colorado Law School) and Mike Platt (partner at Cooley LLP) we have launched a series of courses in conjunction with our portfolio company Sympoz on starting a company. This is a bidirectional experiment for us – we are helping Sympoz launch their new set of programs for startups and entrepreneurs while continuing to experiment with new forms of media around education on a topic we know well.

My class, How To Light a Spark & Set Your Startup on Fire, is FREE for a limited time. It’s aimed at someone either thinking about starting a business, or just getting going. It’s a casual format – these should be easy, inspiring lessons – each of the three segments is about 30 minutes long Following is the outline of the content.

  1. Identifying the Right Idea: Is It a Relevant Idea? Does It Solve a Specific Problem? Is It A New Idea? Reduce Unnecessary Complexity! Are Your Great?
  2. Identifying the Right Idea for You: Are You Obsessed? What Do You Know? Are You an Infection Machine? Are You Consumed?
  3. Picking the Right Time to Start: If Not Now, When? Risk vs. Reward. The Idea Is the Easy Part! Resources for Startups.

Jason, BradB, and Mike’s class is a subset of the class that Jason and BradB teach at the CU Boulder Law School which has consistently been one of the most popular law and business school classes around startups, raising money, and venture capital. In the Sympoz course, The Nuts and Bolts of Starting a Company, they build on our book Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist to help you turn your idea into a company, who and how to partner with, how to raise money, and what to do with it when you get it. There’s plenty of practical advice for interacting with VCs during the financing process along with lots of tips about what can kill your startup before you get it off the ground. The four hour course costs $29.99.

Sympoz classes are perfect for busy people; you can watch the professionally produced, HD videos anytime, anywhere on the planet, from any Internet-connected device, as often as you want. The Sympoz learning platform seamlessly blends discussions into the class experience, enabling you to ask questions of, and participate in conversations with your class community, including your instructors.

Join us in class – and give us feedback on what you think about it.


A few weeks ago at Thinc Iowa I noticed the tradition they had of giving a standing ovation to the speaker when the speaker took the stage. I had never seen that before and thought it was awesome. Speakers also got a standing ovation after their talk. As someone who does a lot of public talks, the first sixty seconds of warming up a room are often awkward (even if well executed) and the standing ovation at the beginning eliminated all of this for me.

I just spent an awesome day at the EO Entrepreneurs Masters Program 20th Anniversary. This program started out as Birthing of Giants 20 years ago and had a profound impact on me when I was 25 years old and running Feld Technologies. We were 12 people at the time and were just at the $1 million annual revenue minimum for applying. It was the first time I had really found my peer group and it helped me understand the value of peers and mentoring at a very young age. It also resulted in me getting involved in Young Entrepreneurs Organization, starting the Boston and Colorado chapters, and serving on the YEO board for several years. As icing on the cake, I met Verne Harnish, who became a good friend, was the only person I knew when Amy and I moved to Boulder, and has continued to have an amazing impact on a huge number of entrepreneurs over the 20 years since I first met him.

I was on a panel with a few of my colleagues from that first Birthing of Giants class that graduated in 1992. The room was full of warmth and there was no awkwardness, plus I was the last person on the panel to talk. Our assignment from Verne was to discuss several profound life moments and try to work the notion of “a billion” into the examples as one of the themes of this year’s class was “a billion.” The audience of 500 was engaged for our entire panel (which is a big deal for anyone who has ever sat on a panel as they can be soul crushing experiences to sit and watch people disconnect in the audience – well – reconnect with their iPhones – while disconnecting from the panel.

We got a standing ovation and the end which caused me to flash back to the Thinc Iowa event and made me wonder why the tradition of giving a standing ovation at the beginning hasn’t taken off. I hope Eric Norlin incorporates it for Defrag and Blur – it so changes the ton of the transition from speaker to speaker in a powerful and positive way.


Some time ago a group of entrepreneurs including my partner Seth Levine came together to talk about how to promote entrepreneurship in Colorado and celebrate the fact that entrepreneurship has become a huge part of the Colorado business ecosystem. The result of that discussion was Colorado Entrepreneurial By Nature – a grass roots branding campaign whose goal is to get Colorado entrepreneurs to rally around their shared love of our state and our entrepreneurial culture.

Colorado – Entrepreneurial by Nature is officially launching today in conjunction with Denver Startup Week. I’m awesomely proud of both efforts – they are great examples of how a Startup Community can be led by entrepreneurs. Both efforts are grass roots, totally network based, and driven by entrepreneurs. Denver Startup Week looks completely awesome – the schedule of events is just tremendous.

Go get the badge and fly it proudly on your site if you are a Colorado entrepreneur!


Amy and I shipped the final draft of Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur yesterday. “If you are interested in this book, go pre-order it now on Amazon to help our pre-order numbers”, said Brad the Book Salesman.

The backlog of things on my to do list is at an all time high. I’m normally super responsive to everything and have zero backlog. That is not the case right now.

The only thing in front of me for the next seven hours is the Detroit Marathon which I’m going to go suit up for after I finish writing this blog post. I don’t expect this to be a pretty marathon – I haven’t been running very much, or consistently, since my bike accident six weeks ago, but I’m running to support my partner Jason Mendelson who, along with Jill Spruiell and Becky Cooper from Foundry Group, are running their first marathon. Our partner Ryan McIntyre is also running today, along with Andrew Tschesnok of Organic Motion. I think it’s pretty cool that 36% of Foundry Group is running this marathon.

While my backlog is huge, I’ve been focused on making sure I’m responsive to all the top order stuff. In my hierarchy this is Amy, my partners, the CEOs of companies I’m an investor in, anyone else who works for a company we are investors in, and our LPs. That’s it – everything else is in “the next bucket.” I’ve gotten plenty done outside of this, but all my excess available time over the last thirty days has been allocated to shipping this book. If you check with Kelly and ask about my schedule, she’ll suppress a laugh as she tries to fit you in somewhere.

Every time I ship something I have new respect for all the entrepreneurs and people who work for the companies we are investors in. I’ve had a lot of time (almost 30 years) to work on my “prioritization algorithm” and feel like I’ve got it well tuned. I’ve always had a continual overcommit problem – where I take on slightly too much and then have to back off on some optional stuff – and this cycle repeats itself regularly in my life. However, when you commit to shipping something, like a book, you have a deadline and suddenly have to execute against it. The high order priorities come into clearer focus. The separation between them, and everything else, become crisp. When I’m sitting in a hotel room at 11pm after a day that started at 5am, I no longer am thinking that I’m going to get through all of my email. Instead, I’m learning the brilliance of using Google Circles to search my inbox for circle:”foundry ents” label:inbox and make sure I get all of those done before I go to sleep.

While I’ve got a ton of other things I want to get to that are interesting and relevant to me, none of them are either timely or important, at least to me. I realize they are timely and important to the person on the other end so I’ll eventually get to them, but the prioritization filter gets tight and the first constraint to enforce is timeliness. I try not to spend any time on stuff I don’t think is useful. As Amy likes to tell me “I’ll be the judge of that” – and I am the judge of what I want to spend my time on, and I’m sure I get this wrong some of the time.  If you aren’t in the “inner circles” (yes – Google really got this right) then you have to wait. I’ll eventually get to it, but it won’t be first.

Everyone I know talks about how busy they are. And I’m sure they are. But if you haven’t shipped a product lately, I encourage you to configure something you are working on to look like a product that you are shipping. If you don’t have an external deadline, give yourself one. When you are working on something that has to ship in two weeks, you realize how much stuff is trying to get your attention that isn’t a priority, or even relevant to your mission on this planet. It’s a good way to remember how to prioritize. And it’s an excellent reminder to me about the pressure the people I invest in are under who continually ship products.


Here’s an email exchange that I had in the past 24 hours with an entrepreneur. Remember, I try to answer all of my emails and be responsive to any inquiry – this was a random one (which I get between 25 and 100 a day).

Entrepreneur: I just wanted to touch base with you and see if you are taking on new startups right now.

Me: Can you send me a paragraph and I’ll tell you if it’s something we’d be interested in. Everyone else to bcc:

Entrepreneur: It’s difficult to accurately describe the company, myself, and everything else in a single paragraph. To write something so small but somehow include every important aspect is near impossible, if not impossible. My company is too complex to be described in a single paragraph. 

I responded politely that I didn’t think this was something I’d be interested in exploring. I did skim his longer description and took a look at the website (which was a landing page with some a vague description of the business.) I could determine from this that it’s not something we’d be interested in (it’s outside of our themes) but this entrepreneur also missed his chance to engage me more deeply since he couldn’t articulate what he was doing.

I was in Oklahoma City earlier this week with the entrepreneurs at the Blueprint for Business accelerator (it’s a member of the Global Accelerator Network). There were five companies there and in addition to the various talks I did around Startup Communities I stayed at BP4B until about 10pm doing 15 minute meetings with each of the teams. I did my typical 15 minute “top of mind drill” where I start by saying “tell me about yourself as quickly as you can and then let’s spend most of the time talking about whatever is on the top of your mind.” Several of the teams explained themselves in a minute or less and then had 14 minutes to ask me questions; several of the teams took five to ten minutes to explain themselves leaving less time for questions.

I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. we are like pinterest + groupon + facebook for dogs). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences; sometimes four, but never more than a paragraph.

Yesterday, I spent 30 minutes with one of the teams in TechStars Seattle that I’m a lead mentor for. They are a month away from Demo Day and wanted to practice the very rough version of the demo day presentation. I gave them a bunch of feedback – some specific, some general, including:

  • Show don’t tell
  • I hate doing the overview / bios at the beginning
  • You wasted the first 60 seconds
  • Weak explanation of what you are actually doing and why I care
  • Still don’t really know what you do

If you are an entrepreneur, you have less than 60 seconds to get an investors attention. Don’t waste it.


FAKEGRIMLOCK showed up recently at HBS to give a short lecture on Minimum Viable Personality. In Grimspeak, IT AWESOME.

If you want more of FAKEGRIMLOCK, go check his post on my blog from a while ago – BE ON FIRE – which inspired my book Burning Entrepreneur – How to Launch, Fund, and Set Your Start-Up On Fire!

  • Here Secret @fakegrimlock Video About Minimum Viable Personality

Last night Amy and I had an awesome dinner at Perla with Fred Wilson, Joanne Wilson, Matt Blumberg, and Mariquita Blumberg. Fred and I have been involved in Return Path for a dozen years and this has become an annual tradition for us when Amy and I are in NYC. At 12 years of service, Return Path gives a six week sabbatical and a pair of red Addidas sneakers as a “get ready for your sabbatical” gift. Fred and I got the sneakers, but not the six week sabbatical.

I sat across from Joanne and since the restaurant was noisy our table ended up having two separate conversations going. Joanne is awesome – if you don’t read her blog, you should start right now, especially if you are interested in NY entrepreneurship, women entrepreneurs, food, and the thoughts of an amazing woman. I still remember meeting her for the first time around 1995 and thinking how dynamite she was.

Oh – and if you are a seed stage company in NYC looking to raise money, you are an idiot if you don’t immediately reach out to Joanne and try to get her involved. She is one of the most thoughtful angel investors I’ve ever met.

We talked a lot about seed stage investing during our part of the conversation. Joanne has done about 25 investments in the past few years and has a very clear strategy for what she invests in. She works incredibly hard for the companies she invests in, is deeply passionate about the products and the entrepreneurs, and clearly loves what she does.

During the conversation we had a moment where we were talking about feedback. I told her about my approach of saying no in less than 60 seconds. She told me a story about giving entrepreneurs blunt feedback in the first meeting, which I always try to do also. And then she said something that stuck with me.

Joanne will often start a meeting by saying something like I give you permission to hate my feedback. You can decide that you want to tell me ‘fuck you’ after the meeting. But I’m going to tell you what my direct and honest reaction is.

Now Joanne is a New Yorker through and through. Aggressive, direct, and clear. But never hostile. Ever. And a deeply loyal supporter. So this feedback, while direct, is incredibly powerful. It’s often extremely hard for someone to hear, especially if they are in “I’m trying to convince you to fund my company mode.”

I play the same way. At Foundry Group, one of our deeply held beliefs is that we always be intellectually honest, no matter how difficult it may be. At TechStars we pride ourselves on providing direct feedback, but always saying “this is only data”, letting the entrepreneur make their own decision about what to do.

These are versions of Joanne’s permission to “hate her feedback.” It’s a powerful way to frame any discussion. And I know I’ll be using the phrase “I give you permission to hate my feedback” many times in the future.


I heard the word “connector” several times yesterday at the Colorado Innovation Network summit. I gave the final speech of the day after being in Chicago in the morning to give the keynote speech at the Excelerate Labs Demo Day which was an awesome group where I discovered one company I’m very interested in potentially investing in.

In both cities (Chicago and Denver) I gave a talk about Startup Communities using the Boulder Thesis as a framework. The Chicago talk was  short and tight (about 15 minutes) to warm up the event. The Denver talk ended up going almost an hour and having a lot of Q&A. Both were simulating (at least to me – hopefully to the crowd) and the entrepreneurial energy in both rooms was significant.

While I missed most of the COIN summit because I was traveling back from Chicago, I caught a few of the last talks before mine. I also talked to a bunch of people and kept hearing the word “connector” come up – it must have been one of the words of the day. This was used to define a role for many of the constituents in the COIN summit which included entrepreneurs, government, university, and big company folks.

My good friend Phil Weiser, Dean of the CU Law School, introduced me to the word “convener” several years ago. CU Law, and specifically the Silicon Flatirons program that Phil created a decade ago, plays a huge convening role for the Boulder startup community. As a result, it sits in the center of a lot of activity. It’s not a connector – it’s a convener.

Government and universities, in my view around startup communities, are feeders, not leaders. Feeders are important, but they are different – and play a different role than leaders. For a startup community to be vibrant and sustainable the leaders have to be entrepreneurs. This is the  first tenet of the Boulder Thesis.

A convener has much more leverage than a connector. A connector implies a lot of work and a lot of control. There’s also a hierarchical dynamic – connectors are choosing who to connect; as a result they become gatekeepers which is not the right role for a feeder. I believe most gatekeepers inhibit the growth and development of a startup community so any role that looks gatekeeper-ish is often an inhibitor to progress.

Conveners quickly develop a reputation for being inclusive and accessible. This is another tenet of the Boulder Thesis – everyone in the startup community must be inclusive to anyone who wants to engage.

I was going back and forth with a founder of a startup in Chicago this morning by email who is now eight years old (not really a startup anymore) and just rented a 60,000 foot office and is looking to help the startup community more now that it’s gotten to a meaningful size. I suggested that, among other things, they play a convener role.

Basically, all feeders to a startup community can play a convener role. It’s more powerful than simply being a connector.


I’ve had my share of vomit moments – both in business and in life. It’s that moment where a specific thing happens that causes you to want to run into the bathroom and vomit, which you sometimes actually do.

Some of my memorable vomit moments including the night that I asked my first wife if she was having an affair and she nonchalantly said “yes.” Or when I woke up at 4am in the morning and realized Feld Technologies would be out of money in two days if I didn’t go collect some of our accounts receivable – primarily from customers who were clearly stalling to pay because of their financial issues. Or when I finally came to terms with the fact that the only real option for Interliant, a company I had founded and had gone public, was to file for Chapter 11 because we simply couldn’t service our debt. Or when I got sued for $150 million for fraud and read through the first filing which had my name on every page at least 10 times (after three years the suit was settled for for $625,000 and there was no finding of fraud – the other side spent $3m to get $625k – ultimately not a good plan for them.) Or when I got a call that a close friend, who was a CEO of a public company at the time, and his wife had been in a near fatal car accident and were both in surgery (they ended up surviving, recovering, and are doing great.) Or when I got a call that an acquisition of a company I was an investor in, which we had struggled through for months and was an outstanding outcome for everyone involved, had been called off because it wasn’t approved at the board level of the public acquirer. Or when I was on an airplane with my three Foundry Partners coming back from NY and we were diverted to Colorado Springs because of a massive storm in Denver and as we were landing I literally threw up – for the first time ever on a plane – because it was such an excruciating landing.

Some of the vomit moments, like the last one, are tangible. Others are conceptual. But they all share one thing in common – an intense moment of anxiety which is followed by the passage of time. Whatever caused the vomit moment either resolved quickly, or is something you have to go deal with for a while. While you may be paralyzed in the moment, I’ve found the most powerful thing is to realize that time will continue on and that you almost always can address the issue that caused the vomit moment and get to some sort of resolution. This resolution won’t necessarily be an external definition of victory, but it will allow you to move on to the next thing you need to address. The worst thing you can do is stay paralyzed, or go into a phase of explicit denial about what is going on.

At the Feld Men’s Chautauqua in Aspen this weekend, my cousin Kenny asked us all what our favorite quotes were. Mine was “It’s not that I don’t suffer, it’s that I know the unimportance of suffering.” (John Galt in Atlas Shrugged). Understanding that the vomit moment is part of life (and business) and accepting it, rather than fearing it, or denying it, results – at least in my opinion – in a much better life.

We will all have our vomit moments. But we will usually survive them. And taking action after they happen is the best approach.

What are some of your vomit moments?