Brad Feld

Tag: startup life

Startup Life: Surviving and Thriving in a Relationship with an EntrepreneurThe second book in the Startup Revolution series, Startup Life: Surviving And Thriving In A Relationship With An Entrepreneur, is shipping in the next week or so. My wife Amy Batchelor and I wrote this one, with contributions from about 20 other entrepreneurial couples.

Amy and I have been friends since we met in college in 1984. We have been together as a couple since 1990. We got married in 1993. Our marriage almost ended in 2000. Today, I am ecstatic in my relationship with Amy. We’ve worked hard over the past 11 years to figure things out, get it right, and build a long-term, sustainable relationship.

Startup Life explores the unique challenges that exist in the context of a relationship with an entrepreneur. Like my other books, there’s a lot of personal stuff in it – in this case, from both of us. We include lots of stories and wisdom from our entrepreneurial friends, especially in areas where we have no experience, like that of having – and dealing with – children in the relationship.

Amy and I have been talking about writing this book since 2007. It was an awesome experience to write it together – all of the expected collaboration dynamics appeared. For example, when we started, I wanted to simply split up tasks and write chunks separately; Amy wanted to collaborate on every word. After a laugh together about the clicheish male / female gender stuff at work here, we quickly figured out how to make progress together.

Of all the books I’ve written, I’m most proud of this one. We dug deep into our own life, experiences, and personalities. We bared our souls a lot. We’ve got a lot to learn still about relationships, but we feel like we covered a lot of ground in this book.

Several early readers have told us this is a great broad relationship book that applies to any couple. While we hope that is the case, we especially focused on the special stresses that we’ve experienced in an entrepreneurial life. Either way, we hope there’s a lot here that can be helpful.

If the topic appeals to you, pre-order a copy of Startup Life: Surviving and Thriving in a Relationship today. Engage with articles you find interesting about this topic on the Startup Revolution Hub. And look for a lot more on the Startup Life blog in the coming weeks.


Amy and I shipped the final draft of Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur yesterday. “If you are interested in this book, go pre-order it now on Amazon to help our pre-order numbers”, said Brad the Book Salesman.

The backlog of things on my to do list is at an all time high. I’m normally super responsive to everything and have zero backlog. That is not the case right now.

The only thing in front of me for the next seven hours is the Detroit Marathon which I’m going to go suit up for after I finish writing this blog post. I don’t expect this to be a pretty marathon – I haven’t been running very much, or consistently, since my bike accident six weeks ago, but I’m running to support my partner Jason Mendelson who, along with Jill Spruiell and Becky Cooper from Foundry Group, are running their first marathon. Our partner Ryan McIntyre is also running today, along with Andrew Tschesnok of Organic Motion. I think it’s pretty cool that 36% of Foundry Group is running this marathon.

While my backlog is huge, I’ve been focused on making sure I’m responsive to all the top order stuff. In my hierarchy this is Amy, my partners, the CEOs of companies I’m an investor in, anyone else who works for a company we are investors in, and our LPs. That’s it – everything else is in “the next bucket.” I’ve gotten plenty done outside of this, but all my excess available time over the last thirty days has been allocated to shipping this book. If you check with Kelly and ask about my schedule, she’ll suppress a laugh as she tries to fit you in somewhere.

Every time I ship something I have new respect for all the entrepreneurs and people who work for the companies we are investors in. I’ve had a lot of time (almost 30 years) to work on my “prioritization algorithm” and feel like I’ve got it well tuned. I’ve always had a continual overcommit problem – where I take on slightly too much and then have to back off on some optional stuff – and this cycle repeats itself regularly in my life. However, when you commit to shipping something, like a book, you have a deadline and suddenly have to execute against it. The high order priorities come into clearer focus. The separation between them, and everything else, become crisp. When I’m sitting in a hotel room at 11pm after a day that started at 5am, I no longer am thinking that I’m going to get through all of my email. Instead, I’m learning the brilliance of using Google Circles to search my inbox for circle:”foundry ents” label:inbox and make sure I get all of those done before I go to sleep.

While I’ve got a ton of other things I want to get to that are interesting and relevant to me, none of them are either timely or important, at least to me. I realize they are timely and important to the person on the other end so I’ll eventually get to them, but the prioritization filter gets tight and the first constraint to enforce is timeliness. I try not to spend any time on stuff I don’t think is useful. As Amy likes to tell me “I’ll be the judge of that” – and I am the judge of what I want to spend my time on, and I’m sure I get this wrong some of the time.  If you aren’t in the “inner circles” (yes – Google really got this right) then you have to wait. I’ll eventually get to it, but it won’t be first.

Everyone I know talks about how busy they are. And I’m sure they are. But if you haven’t shipped a product lately, I encourage you to configure something you are working on to look like a product that you are shipping. If you don’t have an external deadline, give yourself one. When you are working on something that has to ship in two weeks, you realize how much stuff is trying to get your attention that isn’t a priority, or even relevant to your mission on this planet. It’s a good way to remember how to prioritize. And it’s an excellent reminder to me about the pressure the people I invest in are under who continually ship products.


As Amy and I continue to crank away on Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur, I learned a funny, perplexing, and strange thing. There apparently is an editorial standard, at least at Wiley, for the words “fuck” and “fucking”.

Fuck = F%^$

Fucking = F*&^%$#

Crazy. Hilarious. Fun. Bizarre.

I discovered this yesterday as I was going through and making all the changes to the feedback from our “publisher draft” submission which we got back on Friday. We’ve got plenty of dialogue with the words “fuck” and “shit” in them because (a) that’s how a lot of humans, including us, talk and (b) when there’s conflict, which we cover a lot in the book, the words “fuck” and “shit” tend to fly.

For some reason “shit” is ok. It made it through this particular edit pass. But “fuck” did not, except in a particular phrase, “fuck you money.” Let’s see if that one survives the next edit pass. And, when the final book comes out, we’ll see if shit did as well.

Back to working on the book. The final deadline is 10/22 so if you see me in the next nine days and you want to torture me, just ask “how’s the book going.” I expect you’ll hear some variant of f%^$ in my response.


If you’ve ever shipped anything, you understand the power of a deadline. It’s incredibly helpful to me as an investor to also be a maker, as I get to experience the same pressure many of the people I’m investing in feel, as I try to weave the creation – in my case of books – into a very busy life. Blending the creative / maker experience with a very full manager experience is fascinating, hard, and very enlightening.

The latest maker experience I’m having is the book my wife Amy and I are writing called Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. The deadline for the draft that “goes into production” with our publisher (Wiley) is due on 10/22. “Going into production” means the writing is done –  the next thing we get back is the copyedited version, which we can tweak, but not make major changes to. Basically, once we submit on 10/22 other than cleaning stuff up, the ship has sailed.

While the Startup Life deadline looms, it’s not at the top of my work priority stack. My top work priority is my activity as a partner at Foundry Group. This is unambiguous to me and everyone around me – I spend the vast majority of my time on this and any time an entrepreneur I’m working with needs me they get a top level interrupt on anything I’m doing. Next in line is my work with TechStars. Next is the book Startup Communities: Building an Entrepreneurial Ecosystem in Your Community which shipped at the end of September. Then Startup Life. That’s it – I’ve got no capacity for anything else right now.

When I got back from “summer” – which was my return to New York from my bike trip to Slovenia – Amy and I had 15,000 words written for Startup Life. The book was put together pretty well – we knew what we wanted to write, but we had a ton of writing to do. We were together in New York for two weeks so we got a lot of writing done in between all the other stuff we did. I’ve been traveling around the country since and our weekends have been dedicated to writing while Amy writes all week as I run around and do my thing.

Last night after getting to the hotel room in San Francisco at 10pm, I spent three hours making a bunch of minor edits to the current version (we are still using SkyDrive and it has been awesome.) My assistant Kelly printed a copy out on Monday morning for me to drag around. It’s the first time I’ve read the book from beginning to end on paper and it validated that we are almost there. Last night when I went to bed we had 65,656 words. We’ve still got a few things to add in, but we are close.

The deadline dynamic is fascinating. Originally we had a “publisher draft deadline” of today (10/12/22). This is the version we submit to our senior editor and his team. They do a quick review with broad suggestions. This was due back to us on 10/17/22. We then have a “production draft deadline” of 10/22/22 (five days in this case.) While all of that feels very tight, given that this is my fourth book with Wiley, they are comfortable with my approach and I know what to expect back from them. But five days still isn’t very much.

So Amy and I beat our deadline and shipped the publisher draft early Monday morning on 10/8/12. This bought us an extra weekend of work since we’ll get the feedback today rather than on next Wednesday, 10/17/22. We now have ten days until our final deadline on 10/22/12, instead of only five.

Several people have suggested we write a book titled “Startup Author: Surviving and Thriving Writing a Book With Your Significant Other.” It’s been an awesome experience to do a collaborative project like this with Amy. I love her brain and how it works. It’s very different than mine and we each know and understand that. We complement, and compliment, each other a huge amount, and I feel this is reflected in the book, which makes me happy.

The deadline is such a powerful forcing function. I’m experiencing it again first hand and it gives me even more respect for the entrepreneurs I work with everyday. After I finished up last night, I gave myself a pre-sleep treat and watched Episode 3 of the founders. As I was watching it, I thought of the title for this post. So – count this riff inspired by all of the founders at TechStars – y’all are the really awesome ones who inspire me!


In July I wrote a post where I was Searching For A Collaborative Writing Tool. I got a bunch of suggestions – some people suggested their startups, some suggested Google Docs, and one person (a friend who works for Microsoft) suggested  Microsoft SkyDrive . Amy and I were deep in working on Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. We were trying to use Scrivener but that wasn’t working for two writers so I moved us to Google Docs. But I knew that wouldn’t be great because I’ve struggled with long documents in Google Docs in the past, especially since eventually we had to move to Microsoft Word for our publisher (Wiley) anyway.

Two weeks ago I decided to move everything to Word as we started the final push to getting the publisher draft out (which is due on 10/12/12). As part of this, I decided to give SkyDrive a try and see if we could both work on the document at the same time in Word.

We’ve been using it for two weeks and it is awesome. Stunningly awesome. Perfect. We can work in the browser and that’s fine for short things, but the beauty is we can download the doc into Word and it automagically keeps our edits in sync on the server. We can both work in Word – online or offline – at the same time and when we connect all the changes get updated to the server and then pushed down to our individual copies of Word. In short, it does exactly what you’d expect it to do. And – we are both using Word on the Mac – which is solid and a nice surprise to me that any of this really works on the Mac given my generally miserable Microsoft + Mac software experience.

I’m blown away. I also can’t believe no one knows about it or is talking about Microsoft SkyDrive. I can’t believe Microsoft isn’t promoting it front and center. Or maybe they are and I’m just missing it.

The only annoying thing is that it works better in Safari than in Chrome on the Mac. Somehow that doesn’t surprise me, but everything else about SkyDrive does. What a fun discovery.